Melissa Agnes

SEPTEMBER 30, 2014

I abide by this logic myself in trainings and workshops, meetings, brainstorm sessions, speaking engagements – you name it. Within this advertisement, Budweiser pulled on different heart strings than the ones we’re used to having pulled on for this particular message.

Communications 234

Communications Crisis Management Crisis Crisis Communications 234

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. By the same token, an internal executive may think PR content should look and feel like advertising or sales materials. Clients pay us for our recommendations, so we do everyone a service when we share them. . Explain what is required .

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Publicity How To Agency Product Launch 334

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. As “the father of advertising” David Ogilvy said: “When you advertise fire extinguishers, open with the flames.”. Tip 1: Move the problem to the top.

Storytelling 138

Storytelling Case Study Writing Banking 138

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Don’t advertise your brand. There’s no need to digress into an advertisement for your company or service (although a good introduction is essential, as outlined below.) Along with keynote speaking or workshop participation, paneling is one of the best ways to make the most out of industry conferences and trade shows.

B2B 178

B2B Trade Shows Leadership Conference 178

PRSay

MARCH 4, 2021

However, the regulation on advertising specifically addresses communicators. Department of Justice also held a workshop review of Section 230, and called for Section 230 reform. The section on paid advertising could have an expansive reading, which could create a large exception to Section 230 protection. platforms).

Communications 170

Communications Policies Advertising Advertising 170

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Piloting AI ™ Workshops. Piloting AI™ Workshop (beta).

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Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

MARCH 27, 2018

A company specializing in advertising sales technology will naturally attend conferences in the adtech space, including Advertising Week or Cannes Lions , but savvy marketers will also find niche conferences appealing to pharma, retail, financial services, or other industries where potential clients may congregate to hear a relevant speech.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

PRSay

DECEMBER 12, 2018

That’s why YOU are the secret weapon for brands who either don’t have the budgets to compete with advertising or who have already reached the point of diminishing returns with advertising. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch”. .

Strategy 101

Strategy Pitching Film Advertising 101

Solo PR Pro

MARCH 29, 2022

You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. You may even consider MasterClass which has a Business category offering classes on business strategy, communication, advertising and creativity and more. Pull a thread.

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Conference Reddit Local Course 80

5W PR

AUGUST 7, 2020

With the former competition, businesses win advertisements, marketing, and mentoring from big corporations, while with the latter, one startup can join workshops and network with other people in the industry and promote themselves.

B2C 88

B2C B2B Pitching Conference 88

Deirdre Breakenridge

MAY 8, 2018

I was able to hear Morgan Spurlock, the actor and director of Super-Size Me , discuss advertising and marketing techniques and Judy Smith, the inspiration for Scandal , talk about crisis management. I will have access to workshops, conferences, and trainings which will further advance my career. Conclusion.

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Education Conference Meeting Crisis Management 232

PRSay

SEPTEMBER 21, 2018

Digital-only media — This refers to outlets with multiple staffers and advertisers that exist only online: BuzzFeed, Business Insider, Quartz, Refinery29. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch”. . Trade media — These are industry-specific publications.

How To 137

How To Media Nonprofit Newspapers 137

PRSay

MAY 25, 2018

And then the podcaster will get more downloads and be able to present that higher number to advertisers. One time I was working with a media relations pro from a nonprofit at my media relations workshop. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch”.

Pitching 87

Pitching Nonprofit Media Relations Social Media 87

PRSay

NOVEMBER 25, 2020

The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a pipeline of diverse talent for jobs and internships.

Interviews 93

Interviews Agency Advertising Advertising 93

Stern + Associates

DECEMBER 19, 2022

By linking different sides of customer networks – such as audiences and advertisers – and embracing the “ inverted firm ” production model, executives can employ powerful new forms of modern value creation. The post Ensure Successful Organizational Transformation By Closing The Digital Literacy Gap appeared first on Stern Strategy Group.

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PR 20/20

JANUARY 31, 2019

MAICON includes five interactive workshops and 37 general and breakout sessions—all developed to help marketers understand, pilot and successfully scale artificial intelligence. The event will be held at the Huntington Convention Center of Cleveland, and features keynotes, breakout sessions, interactive workshops and immersive experiences.

Conference 77

Conference Case Study Marketing Analytics 77

Prohibition

AUGUST 22, 2023

By creating compelling and shareable content , engaging with followers, and running targeted advertising campaigns, retailers can increase brand visibility, drive traffic to physical stores and generate sales. Hosting events such as product launches, fashion shows, or workshops can generate buzz and attract a larger audience to your store.

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Retail Marketing Measurement Product Launch 62

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. The Marketing AI Institute was created and is powered by PR 20/20. Who Should Attend?

Conference 59

Conference Marketing Analytics Case Study 59

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239

Marketing Television Handbook Web 239

PR 20/20

OCTOBER 30, 2018

Through workshops, keynotes, and breakout sessions, MAICON will take you beyond the industry jargon to learn what’s possible. Workshops to Plan, Pilot and Scale Marketing AI. MAICON will also offer five workshops preceding the conference on Tuesday, July 16. Artificial Intelligence for Advertising 101. Space is limited.

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Conference Marketing Case Study Hotels 45

PRSay

DECEMBER 1, 2017

Don’t get me wrong; I didn’t ignore my education, as I frequently enrolled in professional development workshops, conferences and webinars. Earning my APR was a long-term goal that kept being pushed down my priority list. The trending communications strategies were what my clients really needed, right?

Nonprofit 83

Nonprofit Education Study Small Business 83

Contently - Strategy

AUGUST 19, 2020

Fleetwood-Beresford worked in this capacity for Roche, joining a few in-person brainstorming workshops. Even when I’ve done whole-day workshops, they were designed with me in mind,” Fleetwood-Beresford said. Clients typically offer extra support during these meetings to work around conditions or disabilities.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Stuart Bruce

SEPTEMBER 23, 2015

PR has always been about doing real stories – be it news, customer stories (case studies), tips, advice etc – rather than made-up stuff that advertising folk do. Content marketing is being done by advertising people with bigger budgets to tell and share these true stories. And that’s the difference.

Film 60

Film Content Marketing Case Study Marketing 60

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. The Marketing AI Institute was created and is powered by PR 20/20. Who Should Attend?

Conference 40

Conference Marketing Analytics Case Study 40

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Polaris

NOVEMBER 20, 2014

He also addressed the Cannes Lions International Advertising Festival. Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. MIT invited him to participate in a summer program and UC Los Angeles offered to design a course curriculum for Caine when he’s old enough to attend college.

Storytelling 199

Storytelling Reddit Video Creativity 199

Stephen Waddington

MAY 12, 2017

Advertising, sales, and marketing all seek to persuade to sell. He’s developed a pre-suasion workshop that applies Robert Cialdini’s seven principles of influence to public relations. What is pre-suasion? Public relations is about earning trust so people are already sold, or want to engage with us, before we open our mouths.

Insurance 105

Insurance Insurance Ethics Tools 105

PR 20/20

DECEMBER 13, 2018

Our job is to create an agenda of workshops, keynotes and breakouts sessions that give marketing leaders the knowledge, resources and confidence they need to explore and apply AI across a broad range of marketing categories (e.g. advertising, analytics, content marketing, email marketing, SEO, social media marketing) and use cases.

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Conference Marketing Groups SEO 56

Karen Freberg

FEBRUARY 8, 2021

Okay, you may be thinking of the Super Bowl, but in reality, I am talking about the campaigns and advertisements that were being executed around the big game. GM had a commercial advertising their new electric car, while making fun of Norway. As to be expected, many people had various reactions to the ad, as discussed in this article.

Social Media 104

Social Media Trends Media Reddit 104

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Advertising Week. Tech industry.

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Conference Marketing Case Study Content Marketing 97

Prakkypedia

JANUARY 19, 2020

Businesses should also be prudent about how they promote and advertise their support. I’ve seen artists donate their talent and time for free. Supermarkets and retailers donating goods.

Communications 78

Communications Retail LinkedIn Radio 78

Critical Mention

DECEMBER 2, 2018

Offering promotions, discounts, educational workshops, speakers and free demos of your product or service at your event puts your company in the spotlight. Taking advantage of Instagram’s advertising options also generates engagement with your audience. Event marketing. Hosting an event is a great way to acquire new customers.

Small Business 72

Small Business Strategy Marketing Instagram 72

Mark My Words

AUGUST 15, 2022

Throughout this era, similarly-minded renegades were creating technicolor chaos in advertising. Richard Demarco, whose theatre programming at the Fringe gave international debuts to now world-renowned performers, made the Fringe a workshop of ideas that would make the festival a hub of international exchange.

Creativity 60

Creativity Agency Reputation Internal 60

Cision

JANUARY 13, 2017

I am planning on doing this by hosting a variety of forums, workshops and seminars in one of the most active regions in the world — the empire state. I believe diversity in how advertising dollars are spent is another important component for getting diverse messages out to society.

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Local Radio Community Tools 120

MaccaPR

DECEMBER 17, 2014

While critics may scoff at advertisers for heavily emphasizing womens’ insecurities and self-loathing, I think it’s the ad’s power to showcase these realities through visual storytelling that allows fem-vertising to become such a critical piece of the gender equality puzzle. CAN FEM-VERTISING ACTUALLY CREATE GENDER EQUALITY?

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Interviews Marketing Consumer Advertising 61

Doctor Spin

APRIL 7, 2023

Public forums, workshops, online discussions, and community events can serve as platforms for raising awareness and generating interest in the cause. Regular online meetings, webinars, or workshops can also be organised to foster community and camaraderie among members and provide opportunities for skill-building and leadership development.

Strategy 52

Strategy Groups Resources Wikipedia 52

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. How did you decide on a career in marketing/advertising? By Seedepth. MMG will celebrate its 20th anniversary in the Fall of 2015.

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Interviews Marketing Financial Insurance 50