How to Call Out to the Reader in the Headline
PRSay
JULY 17, 2020
If you want mothers to read … display ‘Mothers’ in your headline,” advised advertising guru David Ogilvy. Don’t write about your products and services. Write about the readers’ needs: Before spring planting, expert says, “Dig a little. Write for the reader. Don’t write about us and our stuff. Learn a lot.”.
Let's personalize your content