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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently - Strategy

Don’t underestimate the power of paying an advocate for just a few hours of their time to look over your content. Fleetwood-Beresford worked in this capacity for Roche, joining a few in-person brainstorming workshops. Clients typically offer extra support during these meetings to work around conditions or disabilities.

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The story of content: New documentary film on content marketing

Stuart Bruce

Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull.

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LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

wiredPRworks

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Print and Digital Advertising. How blogging fits into a content marketing strategy.

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AI in Content Marketing: What It Is, How to Use It and Companies to Demo

PR 20/20

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

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Pitch and Demo Events for Startups [B2B and B2C]

5W PR

The B2B Marketing Exchange event has a goal to empower the community by highlighting all the innovations in the B2B space. Finally, SevenVentures Pitch Day and the Growth Marketing Conference are the places to be for any B2B and B2C growth marketers.

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Don’t Model Your Content Strategy on This Famous ‘Field of Dreams’ Quote

PRSay

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. Your skill and commitment to pitching your content is the difference. So, don’t just build something and hope for the best.

Strategy 101
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Understanding the 8 Media Influencer Buckets, and How to Reach Them

PRSay

Digital-only media — This refers to outlets with multiple staffers and advertisers that exist only online: BuzzFeed, Business Insider, Quartz, Refinery29. Other organizations’ content marketing — They have an audience and they need to keep serving them fresh, useful content. As long as they can reach people.

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