Landis PR

SEPTEMBER 7, 2021

The 2019 Pew Research Center report on social media use in the United States showed that 72 percent of American adults use some form of social media. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Fast forward to today. Is it marketing?

Social Media 104

Social Media Marketing Media Analysis 104

Stephen Waddington

FEBRUARY 22, 2021

A Bureau of Investigative Journalism report has criticised British American Tobacco (BAT) for targeting its products at young people, often in developing markets using emerging forms of media. BAT’s modern-day purpose is to reduce the health impact of the business by shifting cigarettes to less toxic nicotine consumer packaged goods (CPG).

Ethics 87

Ethics Sports Enterprise Journalism 87

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. However, they did note a small increase of 1.44% in 2020 over 2019. 07% in 2019. Of the 35 industries, most saw declines in average engagement rate per post on Twitter, when comparing 2020 with 2019.

Social Media 88

Social Media Healthcare Brand Branding 88

Sword and the Script

FEBRUARY 1, 2020

million people will watch the game – up about 3% from 2019; 91 commercials were broadcast during the Super Bowl in 2019 (SB 53) which is more than the 86 ads that ran in 2018, but still below the 102 commercials in 2017; In total, ads that ran in 2019 accounted for about 49.5 Some of the key statistics include: An estimated 193.8

Sports 114

Sports Advertising Advertising Survey 114

NewsWhip

FEBRUARY 19, 2020

To recap, in 2019, both Gucci and Prada were in hot water for designs that evoked blackface. Engagements to major racially-charged crises in 2019. The first six months of 2019 saw Gucci, Katy Perry, and Prada brush with blackface in their designs, and just in time for Black History Month, Adidas served up an all-white shoe.

Training 97

Training Brand Branding Fashion 97

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior?

Survey 195

Survey Journalism Agency Data 195

Prohibition

DECEMBER 22, 2021

They admitted that it intended to shock, but never to offend any consumers. It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health. Top nine PR crises so far for 2019. Peloton – is it that dangerous?

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. .

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

SEPTEMBER 27, 2019

In this capacity, they are also usually charged with tracking and responding to consumer comments, suggestions, and complaints. Public relations specialists are often college graduates who have a degree in journalism, marketing or a related area. Here’s some interesting and encouraging news.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Flack's Revenge

SEPTEMBER 13, 2018

Curiously, consumers seemed chiefly concerned about losing out on their precious memes. The free Internet has left journalism reeling and savaged creative fields like writing, music and photography. The free Internet has left journalism reeling and savaged creative fields like writing, music and photography.

Journalism 60

Journalism Government Social Media Creativity 60

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Scott Kaminski , Senior Marketing Manager, Häfele America Co. .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61

Sword and the Script

APRIL 6, 2021

million of revenues, improving on 2019’s $10.2 Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. 94% of reporters prefer to receive pitches by email according to The State of Journalism 2021 by Muck Rack. PR tech mentions.

Media 108

Media SEO Analytics Analysis 108

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). Third-party validation is still more credible than all the content marketing and brand journalism in the world. There are several approaches to managing the challenges.

Media Relations 175

Media Relations Media Pitching Survey 175

Landis PR

DECEMBER 20, 2021

billion mark in July 2019, as reported by WeAreSocial. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Top 14 Benefits of Social Media for Your Business – Search Engine Journal. By Robin Carr, LCI.

Social Media 52

Social Media Brand Branding Customer Service 52

NewsWhip

SEPTEMBER 26, 2019

2019 has had more articles (270k) written about climate change and climate-related initiatives than any previous year. The most engaged article about climate change this year was CNN’s coverage of the fires consuming Brazil’s Amazon rainforest. Katherine is a Content Strategist working at the confluence of journalism + marketing.

Social Media 127

Social Media Media Instagram Facebook 127

Communications Conversations

SEPTEMBER 10, 2019

Fast forward to 2019, and I keep hearing similar conversations. I want to be in the Wall Street Journal. And, those people are still highly connected to MSM outlets like the ones mentioned above (they’re largely the primary consumers!). Those were the kinds of media outlets clients wanted to be in. I want to be in Forbes.

How To 79

How To Media YouTube Twitter 79

Prohibition

DECEMBER 22, 2021

They admitted that it intended to shock, but never to offend any consumers. It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health. The clarification did little to avert the massive backlash the brand received.

Crisis 62

Crisis Instagram Social Media Facebook 62

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities.

Software 86

Software Pitching Internal International 86

Mindful Marketing

OCTOBER 10, 2021

The iconic social network that’s often been the focus of questions from citizens and senators, was back in the spotlight after a former Facebook employee-turned-whistleblower appeared on 60 Minutes and exposed a series of alleged corporate abuses, most impacting consumers.

Facebook 79

Facebook Social Media Government Employee 79

PR 20/20

APRIL 1, 2021

Scripps School of Journalism spring quarter of my junior year. That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005.

Education 52

Education Marketing Conference Agriculture 52

Doctor Spin

NOVEMBER 22, 2023

Retrieved November 22, 2023, from ScienceDaily website: [link] This phenomenon is not just confined to social media ; it’s a trend observed across various domains, suggesting a widespread cultural shift in how we consume and process information. 2019, April 15). Organization Development Journal. 2 Firth, J., Steiner, G.

eBook 52

eBook Groups Biotechnology Resources 52

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

DECEMBER 25, 2018

What has changed the most is the fact that consumers are now in full control.”. Note: Nicole will begin a new role as the CMO of CoreView in January 2019. We live in a day an age where consumers can share their delight or dissatisfaction instantly to a wide audience. 1) Customers are in control. – Steve Olenski.

Marketing 60

Marketing Government Interviews Technology 60

Bianchi Biz Blog

JUNE 21, 2021

The industry is undergoing one of its most significant evolutions in history, so we are producing lots of coverage about what that means in terms of new vehicles , investments, and profits, but also how this transition stands to affect consumers as well as the workers and communities that power the industry.

Meeting 95

Meeting Report Automotive Real Estate 95

Flatiron Communications

APRIL 13, 2021

” Such prominent breakaway journalists include Casey Newton, Jessica Lessin, and Graydon Carter who respectively left The Verge , The Wall Street Journal, and Vanity Fair to start their own subscription-based newsletters. How much more media fragmentation can a voracious news consumer (like myself) endure and afford?

Media 41

Media Journalism Reddit Local 41

Stephen Waddington

MARCH 15, 2021

However, for broad consumer style panels, options such as Google Surveys (not to be confused with Google Forms), provide quick low cost research that can be used for basic awareness tracking. The historical challenge has been the cost and speed with which these kinds of surveys can be conducted.

Google 119

Google Data Government Social Media 119

Sword and the Script

OCTOBER 16, 2018

I get that it can be a nightmare and very time consuming but it’s worse to encounter technology limitations once started because of the lack of attention. 7) We are getting toward the end of the year, what do you think is in store for digital marketing in 2019? BY: Well it definitely involves tying in mobile and analytics.

Marketing 56

Marketing Real Estate Analytics Interviews 56

Buzzstream

FEBRUARY 3, 2021

For example, for the final season of Game of Thrones in 2019, the industry rushed to find a golden angle that journalists would cover in an already-saturated topic. For example, at Verve with a campaign that had gone stale, I drew inspiration from my journalism experience to revive it.

Digital PR 170

Digital PR Industry Strategy Film 170

Flatiron Communications

FEBRUARY 2, 2019

2019 PR/Media Questionnaire. Robin Roberts _The Wall Street Journal. What are they and why can they be more cost-effective for brands seeking consumer engagement? _. _. Q19) What factors pose the greatest threat to production of quality journalism in 2019? Have fun with it.

Media 41

Media Public Affairs Journalism Retail 41

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2019, most people understand the importance of a content strategy (even if only a little more than half have one.) Click here to read the entire e-book. Review your existing content strategy.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. Paul: Consumers have tried to educate themselves in this new world. That’s a new world. Becky: 100%.

Healthcare 78

Healthcare Storytelling Communications Local 78

ImPRessions - Crenshaw Communications

MARCH 4, 2021

In today’s oversaturated media and content world, the sheer amount of available news can be overwhelming, both for PR teams who navigate media needs and for those who consume the news. In fact, many consumers want to cut through the fluff and just get to the facts. There’s also the matter of media literacy among news consumers.

Policies 310

Policies Study Leadership Consumer 310