Communications Conversations

SEPTEMBER 10, 2019

Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I want to be on Oprah. Those were the kinds of media outlets clients wanted to be in. Mainstream media outlets with monstrous, loyal followings. I want to be in the Wall Street Journal.

How To 79

How To Media YouTube Twitter 79

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. That’s the reason consumers and professionals are turning to online communities. “I see a few things. The good news?

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019.

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Survey Measurement Public Affairs Storytelling 117

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. AI loss of luster “Two-fold: AI fatigue is real.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

DECEMBER 25, 2018

What has changed the most is the fact that consumers are now in full control.”. Note: Nicole will begin a new role as the CMO of CoreView in January 2019. Read more: Managing Media Relations for a Publisher; Off Script No. 1) Customers are in control. – Steve Olenski. 25: Steve Olenski. 31: Nicole Wojno of UserIQ.

Marketing 60

Marketing Government Interviews Technology 60

Bianchi Biz Blog

JUNE 21, 2021

The industry is undergoing one of its most significant evolutions in history, so we are producing lots of coverage about what that means in terms of new vehicles , investments, and profits, but also how this transition stands to affect consumers as well as the workers and communities that power the industry.

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Meeting Report Automotive Real Estate 95

Sword and the Script

OCTOBER 16, 2018

I get that it can be a nightmare and very time consuming but it’s worse to encounter technology limitations once started because of the lack of attention. See these related interviews: Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM. 31: Nicole Wojno of UserIQ. Contact us here !

Marketing 55

Marketing Real Estate Analytics Interviews 55

ImPRessions - Crenshaw Communications

MARCH 4, 2021

In today’s oversaturated media and content world, the sheer amount of available news can be overwhelming, both for PR teams who navigate media needs and for those who consume the news. In fact, many consumers want to cut through the fluff and just get to the facts. The Importance of thought leadership .

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Policies Study Leadership Consumer 310