Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

NOVEMBER 22, 2023

Retrieved November 22, 2023, from ScienceDaily website: [link] This phenomenon is not just confined to social media ; it’s a trend observed across various domains, suggesting a widespread cultural shift in how we consume and process information. 2019, April 15). Organization Development Journal. 2 Firth, J., Steiner, G.

eBook 52

eBook Groups Biotechnology Resources 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. million of revenues, improving on 2019’s $10.2 million of red ink on $92.01 PR tech mentions.

Media 106

Media SEO Analytics Analysis 106

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities.

Software 85

Software Pitching Internal International 85

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 25, 2018

What has changed the most is the fact that consumers are now in full control.”. If you understand the fundamentals, then you can navigate the technology landscape.”. Read more: Confusion, Technology and Talent in Marketing; Off Script No. At the end of the day, technology shouldn’t be driving decisions. 33: Bryan Young.

Marketing 60

Marketing Government Interviews Technology 60

Mindful Marketing

OCTOBER 10, 2021

The iconic social network that’s often been the focus of questions from citizens and senators, was back in the spotlight after a former Facebook employee-turned-whistleblower appeared on 60 Minutes and exposed a series of alleged corporate abuses, most impacting consumers.

Facebook 79

Facebook Social Media Government Employee 79

PR 20/20

APRIL 1, 2021

Scripps School of Journalism spring quarter of my junior year. That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. Think about how rapidly technology has evolved over the last two decades. social media).

Education 52

Education Marketing Conference Agriculture 52

Sword and the Script

OCTOBER 16, 2018

The technology would create the perfect message, deliver to the right people, at the right time, score the leads appropriately, and then hand a list of buy-ready names to sales. Utopian perhaps, but technology in and of itself may not be an advantage unless you have the capacity to use it effectively. It just doesn’t work that way.

Marketing 56

Marketing Real Estate Analytics Interviews 56

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. Paul: Consumers have tried to educate themselves in this new world. That’s a new world. Becky: 100%.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 198

Writing Communications Marketing B2B 198

Buzzstream

JUNE 5, 2024

One of my favorite pieces of all time is one from Signs.com (so much so that I mentioned it in my talk at SearchLove in 2019.) If consumers forget what your logo looks like, your business may need better branding. Signs.com Branded in Memory Strategy: Using an enticing graphic illustration to build links. Start free trial 11.

Digital PR 62

Digital PR Examples Strategy Survey 62