5W PR

SEPTEMBER 16, 2020

Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Forrester Analytics decided to dig deeper into consumer attitudes in a May survey of nearly 1,100 adults in both the U.S. and Canada. and Canada.

Consumer 88

Consumer Trends Publicity Survey 88

Agility PR Solutions

NOVEMBER 18, 2018

But the diversity and sheer number of content posts are so massive that target audiences are unlikely to ever consume them all. The post 10 biggest content marketing trends for 2019 appeared first on Agility PR Solutions. Creative thinkers find more advanced ways to generate compelling material.

Content Marketing 140

Content Marketing Trends Marketing Creativity 140

ImPRessions - Crenshaw Communications

JANUARY 11, 2019

PR people are natural born news junkies, consuming the morning news right after the alarm goes off and during the commute. The post 5 Tips To Build Stronger Media Relationships In 2019 appeared first on Crenshaw Communications.

Media 253

Media Pitching Report Media Relations 253

5W PR

AUGUST 10, 2020

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices. Here’s the five. Wearable Devices. Smart Assistants.

Consumer 97

Consumer Meeting Mobile Study 97

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Retail Software 97

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! The goal of social media marketing in 2019 is to tailor content to fit the interests of specific users or micro-groups. Transparency. Personalization. Closed groups. Thumbnail unification. SCHEDULE A DEMO.

Social Media 156

Social Media Trends Media Instagram 156

Critical Mention

JANUARY 9, 2019

Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! The post Top Marketing Trends for 2019 appeared first on Critical Mention - Media Monitoring.

Trends 108

Trends Marketing Mobile YouTube 108

Communications Conversations

AUGUST 27, 2019

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media. But, is it still as relevant today in 2019 as it was in 2009? Those first two mentioned are heavily predicated on visual communication.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Agility PR Solutions

JANUARY 3, 2019

While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. New research from media delivery firm Valassis revealed fresh consumer insights about the importance of incorporating activation-driving media into marketing strategies. […].

Marketing 133

Marketing Consumer Strategy Media 133

Flack's Revenge

JUNE 25, 2019

Consumers trust the industry only slightly more than cable TV providers. The post Fostering Insurtech Success at GILS 2019 appeared first on Flack's Revenge. Mike Logsdon , Co-Founder & COO of loyalty platform Life.io , pointed out a “dismal” number: one in six can’t name their life insurance carrier.

Insurance 149

Insurance Insurance Meeting Technology 149

Agility PR Solutions

FEBRUARY 4, 2019

The post Despite consumer demands, CEOs want to talk sales—not social issues—in 2019 appeared first on Agility PR Solutions. According to a new survey conducted by the USC Annenberg Center for Public Relations, in conjunction with Chief Executive magazine, […].

Consumer 60

Consumer Survey Corporate Publicity 60

Agility PR Solutions

AUGUST 15, 2019

In the last quarter of 2018, 26 percent of marketers sent Black Friday emails before November 19 and some started as early as November 1—representing a notable shift that indicates marketers are adjusting their holiday strategies as consumers begin their holiday shopping earlier in the season, according to new research from Yes Marketing.

Consumer 107

Consumer Marketing Strategy Trends 107

Agility PR Solutions

FEBRUARY 12, 2020

Redesigning a logo can be a big deal because logos are integral to brand identity for many businesses.Several popular brands redesigned their logos in 2019, with mixed reactions. The post Old vs. new logos—consumer preferences on 5 brand revisions appeared first on Agility PR Solutions.

Consumer 103

Consumer Brand Branding Examples 103

Agility PR Solutions

JANUARY 2, 2019

Keeping up with the evolving PR landscape while also providing value to clients can be a time consuming and overwhelming endeavor at times. The post PR for a new year—public relations do’s and don’ts for 2019 appeared first on Agility PR Solutions.

Publicity 126

Publicity Consumer Analysis 126

Business Wire

NOVEMBER 14, 2018

In his introductory speech, Mr. Gary Shapiro, President and CEO of the Consumer Technology Association (CTA), was keen to remember that Europe – and France – is well-positioned in innovation and emerging tech trends. This is a clear sign of the importance CES is giving to cross-channel industries and technologies worldwide.

Technology 263

Technology Trends Consumer Industry 263

Flack's Revenge

JANUARY 10, 2019

Frank: The disinformation on social media certainly changes the way I share and consume information on social media. 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business). The post How to Social in 2019: Experts Share their Views appeared first on. As the old adage goes, trust, but verify.

How To 159

How To Facebook Social Media Advertising 159

5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. In 2019, beauty brands will win by: Creating online meets offline brand experiences. In 2019, the widest nets won’t necessarily retain the most fish.

Brand 74

Brand Branding Instagram Fashion 74

Agility PR Solutions

FEBRUARY 10, 2019

Micro-influencer marketing platform SocialPubli.com released the 2019 Influencer Marketing Report: A Marketer’s Perspective, offering a comprehensive look at today’s influencer marketing landscape and its impact on consumer-facing brand communication and marketing, as viewed by brands and agencies across a variety of industry sectors.

Marketing 94

Marketing Survey Consumer Agency 94

5W PR

JANUARY 10, 2020

For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging. Emotional Experiences.

Consumer 78

Consumer Trends Sports Technology 78

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year!

Agency 40

Agency Consumer Media Software 40

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year!

Agency 40

Agency Consumer Media Software 40

NewsWhip

NOVEMBER 16, 2018

We take a look at what catches and holds their attention ahead of 2019. The post How Gen Z is changing how we consume content appeared first on NewsWhip. This year, Gen Z has emerged as a generation that will define itself. In our new Gen Z guide, we explored what excites and compels this generation to share on social media.

Consumer 110

Consumer Social Media Media Journalism 110

NewsWhip

JULY 7, 2021

We conducted a search on how designer brands have been targeting new consumers by partnering with more affordable fashion stores, and how those partnerships have been covered in the media. . The post How designer brands are targeting new consumers appeared first on Newswhip. Let’s dive into the data. . engagements. Yeezy x Gap.

Consumer 78

Consumer Brand Branding Fashion 78

Onclusive

MARCH 11, 2020

In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners.

Case Study 367

Case Study Study Media Relations Media 367

Business Wire

FEBRUARY 9, 2021

Consumer spending by women worldwide reached an estimated US$31.8 Trillion in 2019. A 2020 Catalyst report delivers compelling motivation for business leaders to work harder to reach more diverse customers: People of color hold a growing share of buying power in the American economy.

Financial 242

Financial Advertising Advertising Groups 242

Onclusive

JANUARY 14, 2020

That’s why Airbnb and 23andMe teamed up to launch a communications program during Airbnb’s “Family Month” in May 2019 promoting their “Heritage Travel” concept to drive consumers to engage more with their roots and book heritage travel experiences. Make it easier to engage with genetic testing as a way to inspire DNA travel.

Case Study 284

Case Study Travel Study Consumer 284

Agility PR Solutions

AUGUST 19, 2019

2019 marks the first year that digital marketing spend will outpace spend across traditional channels like TV, radio, and newspapers—which gives digitally native brands the opportunity to effectively compete with legacy companies on their own digital turf.

Consumer 94

Consumer Brand Branding Radio 94

Agility PR Solutions

NOVEMBER 10, 2019

The good news is slightly more consumers say they intend to go into physical stores on […]. The post Why 2019’s Black Friday outlook is particularly challenging appeared first on Agility PR Solutions. While a recent survey from omnichannel CX firm Genesys uncovers a bright spot on the fourth-quarter horizon for U.S.

Retail 60

Retail Survey Consumer Brand 60

Ronn Torossian

JULY 13, 2020

As brands re-enter the post-pandemic world, many still struggle with how they can gain a competitive advantage over their competition with all the reported changes in consumer behavior. conducted its 20th annual study in the latter half of 2019 and polled more than a thousand global executives representing 13 industries. […].

Study 195

Study Technology Consumer Report 195

NewsWhip

NOVEMBER 13, 2019

But what does it mean for a brand to be authentic in 2019? Brands today are under scrutiny from their consumers more than ever before. As a result, when they take out full page ads or take a stand against who they’re willing to sell to, it resonates with their consumers.

Brand 74

Brand Branding Pinterest Conference 74

5W PR

OCTOBER 3, 2018

With North Face shooting footage of a climb in Yosemite National Park to transform the shopping experiences of shoppers in New York and San Francisco, here’s a guide to help take your 2019 campaigns to new heights. As always, the consumer experience is key- it’s high time public relations pros took the leap into a new reality.

Technology 88

Technology Storytelling Consumer Brand 88

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

GDPR was the slow-moving zombie that eventually arrived at our doorsteps in 2019. In reality the privacy regulations are well-intended and will protect consumers. How are you getting consent from consumers? Privacy laws spook marketers. Now the privacy zombies are coming faster and more frequently. However, beware!

Privacy 434

Privacy Case Study Policies Advertising 434

Reputation Us

OCTOBER 3, 2019

ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate reputation and consumer confidence. The study, conducted in September 2019, surveyed 562 adults in Oregon.

Study 74

Study Corporate Reputation Consumer 74

Agility PR Solutions

JANUARY 2, 2019

The post Social media trust in 2019—do Americans trust specialized forums over Facebook?

Social Media 103

Social Media Facebook Mobile Media 103

Agility PR Solutions

APRIL 8, 2019

In today’s fast-moving, consumer-centric brand landscape, it takes a unique convergence of elements to generate substantial growth, especially for the largest brands in the world. The post The fastest-growing American brands of 2019—which iconic company leads the pack? while many […]. appeared first on Agility PR Solutions.

Company 74

Company Brand Branding Consumer 74

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

Agility PR Solutions

JULY 30, 2019

A brand’s ability to deliver something that emotionally engages consumers was viewed as the gateway to innovation. The post Most innovative tech brands of 2019—all the leaders, laggards and left-behinds appeared first on Agility PR Solutions. How do the industry stars manage to stay ahead of the game? The annual […].

Brand 66

Brand Branding Consumer Industry 66