Fostering Insurtech Success at GILS 2019

Flack's Revenge

Consumers trust the industry only slightly more than cable TV providers. The post Fostering Insurtech Success at GILS 2019 appeared first on Flack's Revenge. I enjoyed attending the Global Insurtech Leaders Summit – Insurtech Insights in NYC last week.

Report: Consumers want to be entertained on social media

PR Daily

The study asked 1,000 social media marketers about their current campaigns and goals and then asked 1,000 consumers whether brand managers were satisfying their desires. What is the role of social media marketing in 2019? What prompts consumers to follow your organization?

America’s most trusted consumer brands for 2019—see all the winners

Agility PR Solutions

In an age of endless options, consumers often base their trust on the real experiences of other consumers. A new study from market research firm BrandSpark International examines 61,000 top-of-mind opinions to identify which brands Americans trust most across 118 categories in which consumers are regularly faced with purchase decisions, including 75 newly-measured ones.

In 2019, quality matters more than quantity

PR Daily

Consumers want high-quality resources from the companies they do business with. Don’t expect consumers to slog through forums and FAQ pages to find your products. The post In 2019, quality matters more than quantity appeared first on PR Daily.

The Male Power Shopper—are men emerging as the target consumers of 2019?

Agility PR Solutions

The post The Male Power Shopper—are men emerging as the target consumers of 2019? It’s no secret to retailers that women have historically been more prolific shoppers than men. Women still make a majority of household purchasing decisions, and… well, they like to shop more!

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5 Tips To Build Stronger Media Relationships In 2019

ImPRessions - Crenshaw Communications

PR people are natural born news junkies, consuming the morning news right after the alarm goes off and during the commute. The post 5 Tips To Build Stronger Media Relationships In 2019 appeared first on Crenshaw Communications.

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How native content helps consumers 50 and older make purchasing choices

PR Daily

For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. It’s highly effective with target audiences, and works especially well among consumers over the age of 50. Align your goals with consumer needs.

Top Marketing Trends for 2019

Critical Mention

Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

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Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

Blue Bell’s social media team has been responding to concerned consumers with tweets such as these: We understand your concerns with our products, and we are always looking for ways to improve, including looking at methods within our manufacturing process to add additional protection to the carton.

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New Edelman report finds only 1/3 of consumers trust most of the brands they buy

Agility PR Solutions

Only a third of consumers (34 percent) trust most of the brands they buy or use, reveals a new Trust Barometer Special Report from comms giant Edelman. The post New Edelman report finds only 1/3 of consumers trust most of the brands they buy appeared first on Agility PR Solutions.

Selling Exclusivity: Marketing to Finicky Consumers

Ronn Torossian

The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Everyone likes to feel as if they are a part of something.

3 hot marketing trends for 2019

PR Daily

A 2018 Sprout Social study revealed that 66 percent of consumers want brands to take stands on societal issues , so the trend will only continue to grow. The post 3 hot marketing trends for 2019 appeared first on PR Daily.

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Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page.

How to Social in 2019: Experts Share their Views

Flack's Revenge

Frank: The disinformation on social media certainly changes the way I share and consume information on social media. 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business). The post How to Social in 2019: Experts Share their Views appeared first on.

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9 email marketing trends to watch in 2019

PR Daily

From the platforms that power campaigns to the ways consumers consume messages, email is undergoing profound changes. Here are nine key email marketing trends every marketers and PR pro should keep a close eye on in 2019: 1. How are you planning to use email marketing in 2019?

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Burger King taps into consumer angst with ‘Real Meals’

PR Daily

Many consumers aren’t buying it. — Burger King (@BurgerKing) May 1, 2019. — sarah schauer (@SJSchauer) May 2, 2019. — Jack Koloskus (@koloskus) May 2, 2019. — Your Grace (@GraceSpelman) May 2, 2019.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

CES 2019: Connected, HARMAN. INCREASE SALES BY FOCUSING ON THE CONSUMER, C-4 Analytics. org + SOMA Strategies: Raising Consumer Awareness in 2018, SOMA Strategies and KnowYourOTCs.org. Check out the work that wowed our judges.

Report: Consumers say tech companies can do better on privacy and more

PR Daily

A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. Though almost 60% of consumers in the United Kingdom think that technology companies are currently regulated the right amount, just over half of U.S.

How TV’s decline is reducing consumer engagement with brands

Agility PR Solutions

The decline of ad-supported television is driving down audience engagement with brands, according to new analysis of consumer conversation patterns by Engagement Labs, which finds the conversation frequency among the most prolific consumer conversationalists—young people—has plummeted.

National brands will spend $62.7 billion targeting local consumers in 2019

Agility PR Solutions

billion in 2019 to target local consumers. “Of billion targeting local consumers in 2019 appeared first on Agility PR Solutions.

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How to use micro-influencers to target ‘local’ consumers

PR Daily

At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. For “OmniLocal consumers,” as we’ve named them, a local buying experience is about feeling connected to a brand, regardless of whether it’s a hometown boutique or a global retailer.

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Study: Crucial 2019 email marketing trends

PR Daily

To reach savvy consumers, marketers must provide more ‘authentic, lifelike’ experiences online. There are bigger fish to fry, such as the societal trends reflected in Top 10 Global Consumer Trends 2019 , a study by Euromonitor International.

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What influencer marketing will look like in 2019

PR Daily

As we step into 2019, brands and agencies working with influencers as a part of their marketing strategy need to focus on the following trends if they want to succeed in this constantly changing sector: 1. The post What influencer marketing will look like in 2019 appeared first on PR Daily.

3 Trends for Business Culture and Communications in 2019

PRSay

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. A company’s culture doesn’t just matter to employees — it matters to consumers, too.

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The lay of the marketing landscape in 2019

PR Daily

The rise in online marketing has been a boon for startups looking to make a splash amongst young consumers. Some consumers even report not being a “brand person.”. Wall Street has become cautious about once-dominant consumer brands.

3 insightful ways consumer researchers can master storytelling

Agility PR Solutions

Consumer market research is an essential tool to build and differentiate brands and drive innovation. The post 3 insightful ways consumer researchers can master storytelling appeared first on Agility PR Solutions.

Report: Consumers want organizations to lead with values

PR Daily

Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty.

Courting young consumers, Instagram launches in-app checkout

PR Daily

The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It introduced IGTV and copied features from rival Snapchat as it worked to take up more and more consumer attention.

Four key trends are shaping modern consumer behavior—how to evolve your culture

Agility PR Solutions

Even in this data-rich age and with terrific tools at their disposal, brands and businesses continue to struggle with understanding today’s consumer. The post Four key trends are shaping modern consumer behavior—how to evolve your culture appeared first on Agility PR Solutions.

2019 Meeker Report Highlights

Solo PR Pro

Mary Meeker’s report on 2019 Internet Trends. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. What stood out to you as the most essential item in the 2019 Meeker Report?

How can PR pros respond to declining consumer trust?

PR Daily

Serena Ehrlich says earned media (and PR’s love of it) has challenges beyond distrust: “I just did a ton of research on the future of marketing and PR and earned media is high on everyone’s list as a tool for 2019. The post How can PR pros respond to declining consumer trust?

15 Social Media Trends to Follow in 2019

Critical Mention

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! The goal of social media marketing in 2019 is to tailor content to fit the interests of specific users or micro-groups.

IHOP reminds consumers of its burgers by calling them ‘pancakes’

PR Daily

— IHOP (@IHOP) June 3, 2019. — yancys (@bitcoinyancys) June 3, 2019. — Connor Minix (@Connor_Minix) June 3, 2019. — Anex (@AnexRavensong) June 3, 2019. — Bosco (@wboscoho) June 3, 2019. — Carly Adams (@JournoCarly) June 4, 2019.

Bridging the Gap: How Higher Level Executives Can Reach the Average Consumer

Ronn Torossian

In many industries, there is a large disconnect and gap between the senior executives and the end consumer. The post Bridging the Gap: How Higher Level Executives Can Reach the Average Consumer appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Facing antitrust action, Big Tech taps into consumers’ allegiance

PR Daily

Despite waning public trust, the sector’s leaders are courting consumers’ support in a bid to remain intact. The companies want to make the case that consumers won’t be safer after behemoths like Facebook are broken into smaller chunks.

Despite consumer demands, CEOs want to talk sales—not social issues—in 2019

Agility PR Solutions

The post Despite consumer demands, CEOs want to talk sales—not social issues—in 2019 appeared first on Agility PR Solutions.

Study: Consumers see PR and marketing as interchangeable

PR Daily

A new study from Kantar reveals that consumers are becoming less able to distinguish between advertising messages and other brand communication. Consumers report the ability to see past attempts to disguise your message—so trying to be clever could backfire for your organization. Consumers report being highly influenced by what they read about your company online. But consumers won’t see them as an objective source of information.

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Report: Insights into LGBTQ consumers and their messaging preferences

PR Daily

Many marketers and PR pros are preparing for brand activations ahead of National Pride Month to engage LGBTQ consumers. If you are planning on engaging LGBTQ consumers, start by reaching them through their preferred channels. What LGBTQ consumers want to hear. fwmj) June 4, 2019.

Robocalls’ downside: The deluge is washing away consumer trust

PR Daily

However, communicators are losing access to voice call connections, as consumers balk at answering any call from an unknown number. Consumer Reports found that 70% of people no longer answer calls they don’t recognize. 1 consumer complaint and a top priority for the agency.

How to Connect With Consumers Offline

5W PR

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign.