Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Growth of independent journalism. “We 2019: 26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Flack's Revenge

SEPTEMBER 13, 2018

Curiously, consumers seemed chiefly concerned about losing out on their precious memes. The free Internet has left journalism reeling and savaged creative fields like writing, music and photography. It still needs to survive a final vote in January 2019, but the article said that this will likely happen.

Journalism 60

Journalism Government Social Media Creativity 60

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61

Sword and the Script

APRIL 6, 2021

million of revenues, improving on 2019’s $10.2 Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. 94% of reporters prefer to receive pitches by email according to The State of Journalism 2021 by Muck Rack. PR tech mentions.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities.

Software 85

Software Pitching Internal International 85

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 198

Writing Communications Marketing B2B 198

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

PR 20/20

APRIL 1, 2021

Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. Scripps School of Journalism spring quarter of my junior year. Next-gen marketers know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. social media).

Education 52

Education Marketing Conference Agriculture 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 196

Marketing Content Marketing Data Social Media 196

Doctor Spin

NOVEMBER 22, 2023

It’s often tested by asking people to perform two tasks simultaneously, like listening to a conversation while writing. 2019, April 15). This could involve collaborating with academic institutions or investing in in-house studies to explore how digital media consumption affects employee performance and consumer behaviour.

eBook 52

eBook Groups Biotechnology Resources 52

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Flatiron Communications

APRIL 13, 2021

He writes: “Substack has captivated an anxious industry because it embodies larger forces and contradictions. ” Such prominent breakaway journalists include Casey Newton, Jessica Lessin, and Graydon Carter who respectively left The Verge , The Wall Street Journal, and Vanity Fair to start their own subscription-based newsletters.

Media 41

Media Journalism Reddit Local 41

Sword and the Script

DECEMBER 25, 2018

What has changed the most is the fact that consumers are now in full control.”. Note: Nicole will begin a new role as the CMO of CoreView in January 2019. We live in a day an age where consumers can share their delight or dissatisfaction instantly to a wide audience. 1) Customers are in control. – Steve Olenski.

Marketing 60

Marketing Government Interviews Technology 60

Bianchi Biz Blog

JUNE 21, 2021

The industry is undergoing one of its most significant evolutions in history, so we are producing lots of coverage about what that means in terms of new vehicles , investments, and profits, but also how this transition stands to affect consumers as well as the workers and communities that power the industry.

Meeting 95

Meeting Report Automotive Real Estate 95

Stephen Waddington

MARCH 15, 2021

For all of these things be able to demonstrate the value that you added so that when it comes to applying for internships or writing to companies that you’d like to do some work experience for, you’ll have some practical PR know-how and successes that you can point at. Manage the social media for a sports team you are part of.

Google 119

Google Data Government Social Media 119

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Once you understand they need: Quotes from experts. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

JUNE 5, 2024

One of my favorite pieces of all time is one from Signs.com (so much so that I mentioned it in my talk at SearchLove in 2019.) If consumers forget what your logo looks like, your business may need better branding. I’m writing this piece during Mental Health Awareness Month in May. It’s an advertisement for Signs.com.

Digital PR 62

Digital PR Examples Strategy Survey 62

NewsWhip

MARCH 25, 2020

This is something we had also noted in terms of the most engaged publishers in the last month writing about the pandemic. In 2019, no single week of content from The Atlantic received more than 2 million engagements on Facebook, so the difference is remarkable. COVID-19 content engagement overall . You can sign up here.

Facebook 174

Facebook Crisis Report Data 174