PR in High Definition

DECEMBER 13, 2017

So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Uber came under fire after an employee blog went viral, detailing a culture of sexism. (Yes please. I want this now). Siri, it’s over. I’ve married Alexa.

Trends 59

Trends How To Retail Google 59

PR for Anyone

AUGUST 17, 2021

It grew 800% from January 2018 to January 2020. I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” ” Newsjacking.

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Trends Television Exercises Pitching 246

Agility PR Solutions

NOVEMBER 4, 2018

Vote Foundation and Hook Studios announced the launch of The Big Deal 2018, a midterm mobilization viral marketing campaign with an intent to give a last-minute push to younger voters to get out the vote. A newly launched initiative aims to reach younger voters where they live and breathe—by issuing a social media challenge.

Social Media 79

Social Media Viral Mobile Media 79

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Brand 160

Brand Branding Viral Crisis Management 160

NewsWhip

OCTOBER 4, 2019

In June, an article claiming people were refusing to use self-checkout at the store because they didn’t want to kill jobs went viral. The number of articles covering automation has risen in recent years, (17k articles in all of 2018, 21k to date in 2019) but apart from one viral article, engagement stays in below 100k for the top ten.

Technology 84

Technology Viral Web Analytics 84

wiredPRworks

SEPTEMBER 19, 2018

Happy Talk Like a Pirate Day 2018! Drumroll please for 2018. 2018 Top Talk Like a Pirate Stories. Silly is viral. Social media loves viral stuff. TEN years ago I wrote Talk Like a Pirate Today ? But before that, on September 19, 2006, I wrote a post called PR Takeaways: Talk Like a Pirate Day. 42,900,000!!!!

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Viral Television Google Engineering 48

NewsWhip

SEPTEMBER 1, 2022

It enabled us to look back at the Euros in 2020 and the World Cup in 2018 and not only explore peaks in online media volume, but also analyze which stories generated the most impact and social engagement. We wanted to see if we could find a way for communications and PR specialists to steal a march through some data-informed insight.

Brand 78

Brand Branding Data Viral 78

NewsWhip

APRIL 28, 2021

Even 2018, which was generally a year that saw a lower level of engagement to web content overall, had nearly 10 million engagements. The viral stories about the 2021 Oscars. In 2021, the engagement to articles about the Oscars reached 5.45

Publicity 78

Publicity Comparison Pinterest Web 78

Contently - Strategy

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies.

Social Media 73

Social Media Ethics Trends Viral 73

Prohibition

SEPTEMBER 13, 2022

In 2018, TikTok had just over 16,000 influencers and in the short space of 4 years, this figure has grown by over 198%. They know how to create viral, unique content and create positive associations to a brand that ensure users are already warmed up to the product or service.

Brand 118

Brand Branding Video Social Media 118

Mark My Words

OCTOBER 13, 2022

Royal expert Katie Nicholl revealed in her book, The New Royals , that Meghan Markle’s “honed skills” and presentational polish at a 2018 event appearance by the one-time “Fab Four” was key in making Prince William and Kate realise they needed to “up their game”.

Social Media 60

Social Media Interviews Media YouTube 60

PRSay

OCTOBER 8, 2018

During his General Session speech at the 2018 PRSA International Conference , Reich reminded the audience of professional communicators that while the truth itself is iron-clad, perception and experiences vary based on the person and the background. .” For Secretary Robert B. “Viewers stop when they see a fight,” he said.

Conference 151

Conference Television Viral Banking 151

NewsWhip

MARCH 10, 2021

While plant-based ‘meat’ options have been available for a number of years, the level of coverage and general interest paid to the practice have really come to the fore since 2018 with the rise of Beyond Meat and other newly-launched alternatives. But which sites are producing viral articles?

Company 78

Company Marketing Product Launch Viral 78

NewsWhip

SEPTEMBER 28, 2022

False information spreads quickly too: one 2018 study showed that falsehoods are 70% more likely to be retweeted than truthful news. . To combat misinformation, Beard and his team tracked news using media monitoring tools. With this unprecedented amount of interest, we had to change how we were doing things.” .

Government 78

Government Viral Tools Study 78

PR in High Definition

DECEMBER 17, 2018

In 2018, PR professionals said they need new expertise in social media, data and analytics and multi-media content development to ensure they stay relevant in the ever-evolving world of work. Although it was pulled from TV for being ‘too political’, it became viral across social media with nearly half a million views on YouTube.

YouTube 48

YouTube Ethics Crisis Industry 48

NewsWhip

JANUARY 9, 2020

In 2018 that took the form of building a community around Reddit. . Led by Dave Jorgensen’s mammoth, never-ending efforts on the platform, the paper has created some hugely viral moments, including Beto O’Rourke standing on a desk to give a speech and a fun Julian Castro/ Joaquin Castro double act.

Reddit 88

Reddit Facebook Viral Data 88

Melissa Agnes

FEBRUARY 1, 2018

These two components combined, create a recipe for a viral situation that risks leaving a long-term negative association or sentiment towards your brand. — The Crock-Pot® Brand (@CrockPotCares) January 24, 2018. Like it did in the show). Not a situation you would want to wake up to, I’m sure. Pls DM us with any questions.

Crisis 177

Crisis Crisis Management Viral Twitter 177

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s hoping for smoother road in 2018. As images of the bloodied man being dragged from his seat by airport police went viral, the airline made things worse with a series of legalistic and tone-deaf public responses. United Airlines.

Airlines 180

Airlines Reputation Journalism Crisis 180

Wildfire

MARCH 8, 2018

This year International Women’s Day (IWD) is even more poignant in the UK, with 2018 marking the 100 th anniversary of British women winning the right to vote. But while some shifts in gender equality have improved, the World Economic Forum (WEF) predicts that gender parity is still 200 years away.

Internal 45

Internal International Viral Local 45

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. With social media’s marketing power increasing exponentially, brands want to create content that will go viral.

Marketing 80

Marketing SEO Advertising Advertising 80

Solo PR Pro

JULY 3, 2019

2018 saw a decline in smartphone shipments. Developing a better user experience produces by far the most viral effect and impact when investing in growth. hours in 2018 (slide 41 ). The report focuses on the “impact of the Internet on work (via on-demand services & remote options), education & healthcare.”.

Report 45

Report Privacy Pinterest Retail 45

NewsWhip

DECEMBER 4, 2019

That shows us that based on what’s happened over the last couple of hours, here’s a projection on how viral this particular story or storyline may be.” . One of the issues that was an example of this was that of gun rights in America, which was especially scrutinized after the Parkland shooting in 2018. . “We

Analytics 78

Analytics Case Study Data Reputation 78

PRSay

OCTOBER 21, 2020

They based Go Viral! on a previous iteration they launched in 2018 called Bad News. on a previous iteration they launched in 2018 called Bad News. With Go Viral!, Moving forward, the researchers hope that Go Viral! For more information on this session, visit the PRSA ICON 2020 website. Cabinet Office.

Viral 156

Viral Social Media Conference Education 156

Contently - Strategy

DECEMBER 14, 2018

Unfortunately, hoping to go viral is not a video strategy. — Contently (@contently) October 2, 2018. When you’re planning your video strategy, avoid the temptation to rely on the false promise of viral success. The post Going Viral Is Not a Video Strategy appeared first on Contently.

Viral 100

Viral Video Strategy YouTube 100

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. After the manager of a Philadelphia Starbucks called the police on two African-American customers who took a table before ordering anything, the video of their arrest went viral, and the brand had a grande crisis in the making.

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Fashion Reputation Social Media Brand 255

Contently - Strategy

DECEMBER 12, 2018

Brand purpose has been percolating in the most inner circles of marketing buzzspeak for years now, but in 2018, it really took over. Pictured above: My design skills, once again proving that I am a true triple threat.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Prohibition

MAY 4, 2017

He may be a star on the pitch and on social media, but that didn’t stop James Rodriguez receiving death threats last year, after pulling out of the Columbia squad for their 2018 World Cup qualifying match. 5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram: Instagram: 30.7m. 4) Lionel Messi (Twitter: Zero /Instagram: 70.7m.

Sports 54

Sports Social Media Instagram Media 54

PRSay

MARCH 26, 2024

release in 2018, TikTok’s effect on mass communication and business has been significant. The platform’s user base increased during the pandemic years and continues to help shape viral trends and social causes today. In 2019, Chipotle’s #GuacDance campaign was an early viral success on TikTok. Since its U.S.

Strategy 86

Strategy Viral Social Media YouTube 86

Doctor Spin

DECEMBER 7, 2023

2018, December 27). The Power of Cycle Times —Mathematically, reducing cycle times in a process that grows exponentially (like content sharing on social networks) drastically increases the growth rate, leading to faster and wider dissemination of the content, thereby driving virality. 2018, December 27). 8 Silfwer, J.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Buzzstream

FEBRUARY 3, 2021

Relevancy with link building has become increasingly important since Google’s 2018 algorithm update. When I started at Verve Search in 2018, I had never (knowingly) seen an interactive campaign page before, but was quickly familiarised with them. Having viral potential. However, relying on one angle, alone, is too risky.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 10, 2019

But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. December 2018: 20 Insightful PR and Marketing Predictions for 2018. “Not all predictions are positive. For this, I apologize.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Buzzstream

AUGUST 28, 2019

Let’s look at NerdWallet’s 2018 American Household Credit Card Debt Study as an example of this: . This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. For example, you can ask, who is using a specific hashtag the most? How did a trending topic explode on Twitter?

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Survey Data Comparison Analysis 98

Sword and the Script

MARCH 15, 2022

Mr. Croll left iSentia in 2018, amid some controversy , but perhaps wiser for the experience. This also works for viral content – like a retweet on Twitter. Both come with experience in this vertical. They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market.

Tools 158

Tools Media Software Analysis 158

Mark My Words

APRIL 26, 2022

No profile of Mason is complete without a passing nod to the moment he went viral after a BBC Breakfast broadcast in 2018 after admitting he didn’t have the foggiest’ about ongoing Brexit negotiations. . ‘So, where are we in this Brexit process?

Radio 60

Radio Local Meeting Journalism 60

Mindful Marketing

FEBRUARY 28, 2021

After the video went viral , several current and former NFL players joined the social media uproar to express support for Newton , who, after all, was there to help the aspiring athletes. Similarly, in 2018 Statista reported that 35.71% of respondents aged 18-29 watched ESPN during the previous month. population.

Sports 70

Sports YouTube Television Viral 70

Contently - Strategy

DECEMBER 5, 2019

In 2018, audiences spent an average of 1:26 seconds with financial services content. Average attention time for all other industries in our data set only moved from 1:32 seconds in 2018 to 1:34 seconds in 2019. This means there’s an opportunity for finserv companies to step up and support their customers.

Financial 83

Financial Industry Report Insurance 83

Doctor Spin

DECEMBER 15, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. 2018, August 6). 2018, August 6). 2018, August 6). Source: PLoS ONE 1 Törnberg, P. PLoS ONE, 13.

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Viral eBook Journalism Resources 52