Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Buzzstream

FEBRUARY 3, 2021

Relevancy with link building has become increasingly important since Google’s 2018 algorithm update. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. When I started at Verve Search in 2018, I had never (knowingly) seen an interactive campaign page before, but was quickly familiarised with them.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MARCH 15, 2022

Mr. Croll left iSentia in 2018, amid some controversy , but perhaps wiser for the experience. This also works for viral content – like a retweet on Twitter. They have a couple of hundred international customers already. Both come with experience in this vertical. He initially invested his own money to bootstrap Truescope.

Tools 160

Tools Media Software Analysis 160

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. In 2018, audiences spent an average of 1:26 seconds with financial services content. Report Methodology.

Financial 111

Financial Industry Report Insurance 111

PRSay

FEBRUARY 12, 2021

In June 2018, Newmark’s foundation reportedly gave $20 million to the CUNY Graduate School of Journalism, which was then renamed the Craig Newmark Graduate School of Journalism. But that revelation might “hit social media and spread virally,” which is bad for the entire team.

Ethics 170

Ethics Communications Nonprofit Journalism 170

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Let’s use setting goals and KPIs for now.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. That was in 2018 and it still isn’t up to this day, heartbreakingly. Pitches can make or break a PR campaign. It’s as simple as that. Get source quotes

Pitching 164

Pitching Writing Digital PR How To 164

Doctor Spin

DECEMBER 4, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. 2018, August 6). 2018, August 6). The International Encyclopedia of Political Communication, 1–6.

Media 52

Media eBook Viral Construction 52

Flatiron Communications

NOVEMBER 28, 2018

It said little about fake accounts or the organic posts created by Russian trolls that had gone viral on Facebook, disclosing only that Russian agents had spent roughly $100,000?—?a Sarah Frier (@sarahfrier) November 26, 2018. Kara Swisher (@karaswisher) November 14, 2018. Jay Rosen (@jayrosen_nyu) November 15, 2018.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Cision

APRIL 5, 2017

It’s important to know who you are, how your brand is differentiated, have a mission statement that is clear internally and externally. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Chris Lynch: How do you think the state of the media will unfold in 2018? We must get this.

Report 225

Report Media Advertising Advertising 225