PRSay

FEBRUARY 27, 2018

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all. It’s been a really enjoyable, breezy experience.

Sports 72

Sports Communications Viral Fashion 72

PR for Anyone

AUGUST 17, 2021

I want you to look at TikTok because that is one of the fastest growing social media platforms. It grew 800% from January 2018 to January 2020. You might think it’s out of your demographic but 13-60 is a pretty wide one and the media is paying attention to what’s going on there. ” Newsjacking.

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Trends Television Exercises Pitching 246

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. I just tested True Social Metrics for a couple of campaigns and loved it.

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Prohibition

SEPTEMBER 13, 2022

TikTok has truly taken the social media world by storm. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer Marketing on TikTok.

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ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Brand 160

Brand Branding Viral Crisis Management 160

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Perhaps Luis’s avid followers can’t wait to see what the star does next? 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

wiredPRworks

SEPTEMBER 19, 2018

Happy Talk Like a Pirate Day 2018! Drumroll please for 2018. 2018 Top Talk Like a Pirate Stories. Silly is viral. Social media loves viral stuff. So do the search engines - and the media. TEN years ago I wrote Talk Like a Pirate Today ? 42,900,000!!!! link] 12 minutes ago. Silly wins.

Viral 48

Viral Television Google Engineering 48

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. The trust and loyalty that social media influencers establish with their audiences are among their most valuable assets.

Marketing 80

Marketing SEO Advertising Advertising 80

NewsWhip

SEPTEMBER 28, 2022

where he and his analytics team were tracking online news articles and social media posts to gauge their impact on the newly elected minority government. False information spreads quickly too: one 2018 study showed that falsehoods are 70% more likely to be retweeted than truthful news. . Pandemic problems .

Government 78

Government Viral Tools Study 78

PR in High Definition

DECEMBER 17, 2018

After the event, the discussion around social media influencers and the monetisation of videos rippled through the industry. Social media influencers are growing and becoming more popular, perhaps in 2019 we’ll start to see some regulations surrounding them and their content?

YouTube 48

YouTube Ethics Crisis Industry 48

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation. Here’s hoping for smoother road in 2018. Khosrowshahi’s blog post about the situation is a respectable first step in showing transparency, but he has a long way to go. United Airlines.

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Airlines Reputation Journalism Crisis 180

Solo PR Pro

JULY 3, 2019

2018 saw a decline in smartphone shipments. Privacy and overuse are causing Internet and social media users to actively consider their usage. Developing a better user experience produces by far the most viral effect and impact when investing in growth. hours in 2018 (slide 41 ). There are currently 3.8

Report 45

Report Privacy Pinterest Retail 45

PRSay

OCTOBER 21, 2020

Led by keynote speaker Nina Jankowicz , the panel will also include Marianna Spring, specialist disinformation and social media reporter for the BBC, and Neil Brown, president of the Poynter Institute. The University of Cambridge’s Social Decision-Making Lab developed the game in collaboration with media agency DROG and the U.K.

Viral 156

Viral Social Media Conference Education 156

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. The teens used their social media skills and journalistic savvy to quickly raise funds for future events, plan out media-oriented appearances and demonstrations, and offer an updated story for journalists and news crews.

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PRSay

MARCH 26, 2024

Recent news about bipartisan legislation that would compel TikTok’s Chinese parent company to sell the social media app or see it banned in the United States is generating buzz among communicators. release in 2018, TikTok’s effect on mass communication and business has been significant. With a final vote of 352–65 in the U.S.

Strategy 86

Strategy Viral Social Media YouTube 86

Doctor Spin

DECEMBER 7, 2023

2018, December 27). Critical Mass: How Many Social Media Followers Do You Need? 12 Let’s say the number of new social media shares per cycle is a constant multiplier, m. Viral Loops (or How to Incentivise Social Media Sharing). 2018, December 27). 8 Silfwer, J. Doctor Spin | The PR Blog.

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Wikipedia Viral Blogging Leadership 52

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Buzzstream

AUGUST 28, 2019

At Fractl, we found that on average, our dataset-based projects produce about 14 more media stories than our survey-based campaigns. Let’s look at NerdWallet’s 2018 American Household Credit Card Debt Study as an example of this: . Social Media Content Analysis. Then, more people will relate and want to share.

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Survey Data Comparison Analysis 98

Buzzstream

FEBRUARY 3, 2021

Relevancy with link building has become increasingly important since Google’s 2018 algorithm update. When I started at Verve Search in 2018, I had never (knowingly) seen an interactive campaign page before, but was quickly familiarised with them. See the example below to get an idea of how to split your main concept up effectively.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MARCH 15, 2022

Mr. Croll left iSentia in 2018, amid some controversy , but perhaps wiser for the experience. The product does everything you’d expect from a media monitoring tool. It provides monitoring for print news, online news, broadcasts, podcasts and social media. This also works for viral content – like a retweet on Twitter.

Tools 160

Tools Media Software Analysis 160

Mark My Words

APRIL 26, 2022

, a topical discussion with a panel of people from politics and media who are posed questions by the public, in October 2019, and is regularly on the podcast Newscast. . One source said he was a ‘bloody good journalist’, while reporters who praised him on social media described how he was known to be fair but tough.

Radio 60

Radio Local Meeting Journalism 60

Mindful Marketing

FEBRUARY 28, 2021

After the video went viral , several current and former NFL players joined the social media uproar to express support for Newton , who, after all, was there to help the aspiring athletes. Many paid media pundits also offered their opinions, including ESPN’s most passionate personality, Stephen A. .”

Sports 70

Sports YouTube Television Viral 70

Doctor Spin

DECEMBER 15, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. 2018, August 6). 2018, August 6). Source: PLoS ONE 1 Törnberg, P. PLoS ONE, 13.

Viral 52

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PRSay

FEBRUARY 12, 2021

In June 2018, Newmark’s foundation reportedly gave $20 million to the CUNY Graduate School of Journalism, which was then renamed the Craig Newmark Graduate School of Journalism. 1, a Newmark-funded report was released, called “False Accusation: The Unfounded Claim that Social Media Companies Censor Conservatives.”

Ethics 170

Ethics Communications Nonprofit Journalism 170

PRSay

FEBRUARY 4, 2021

debut in August 2018, TikTok quickly became popular with kids for the silly dances and comic facial filters seen in its short cellphone videos. The clip went viral and Ocean Spray responded by giving the man a new pickup truck. After its U.S. operations to U.S. 28 webinar hosted by PRSA’s Dallas Chapter.

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Brand Branding Film Viral 176

Mark My Words

FEBRUARY 23, 2018

Thanks to social media people with no formal training in public relations can broadcast their complaints, no matter how trivial, to an audience to rival that of most nationals. All very nice, their PR agency tells them, but not enough to get media attention. The clip goes crazy, the media come knocking and gallery heads roll.

Print 60

Print Viral Film Construction 60

MaccaPR

JUNE 27, 2018

In fact, a 2018 Sprout Social study, “ Championing Change in the Age of Social Media ,” concluded that two-thirds of U.S. consumers surveyed don’t want companies to stay silent on social and political issues.

Brand 70

Brand Branding Marketing Retail 70

Contently - Strategy

JUNE 11, 2021

One of my LinkedIn posts went viral. I got lucky when I launched Remote Tools in 2018. We made a huge mistake in 2018 with the first version of Remote Tools. In April 2021, I built a Trump Chatbot as a joke, hoping it would go viral. We launched it in 2018 to drive more traffic and generate leads. It didn’t.

Marketing 126

Marketing SEO Reddit Viral 126

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Photoshop and crop holding images for the website and social media. That was in 2018 and it still isn’t up to this day, heartbreakingly.

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Pitching Writing Digital PR How To 164

Doctor Spin

DECEMBER 4, 2023

In an era where media plays a crucial role in shaping societal discourse, the presence of cognitive biases undermines the credibility and trustworthiness of media outlets and poses a broader challenge to informed decision-making and democratic processes in society. 2018, August 6). 2018, August 6). 2018, August 6).

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Media eBook Viral Construction 52