Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. With social media’s marketing power increasing exponentially, brands want to create content that will go viral.

Marketing 80

Marketing SEO Advertising Advertising 80

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. It delivered on all fronts — as an apology to customers and franchise owners, as a creative expression of frustration, and a show of brand personality. Parkland students keep the story alive. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Brand 255

Prohibition

MAY 4, 2017

He may be a star on the pitch and on social media, but that didn’t stop James Rodriguez receiving death threats last year, after pulling out of the Columbia squad for their 2018 World Cup qualifying match. 5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram: Instagram: 30.7m. 4) Lionel Messi (Twitter: Zero /Instagram: 70.7m.

Sports 54

Sports Social Media Instagram Media 54

Doctor Spin

DECEMBER 7, 2023

2018, December 27). The Power of Cycle Times —Mathematically, reducing cycle times in a process that grows exponentially (like content sharing on social networks) drastically increases the growth rate, leading to faster and wider dissemination of the content, thereby driving virality. 2018, December 27). 8 Silfwer, J.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Sword and the Script

DECEMBER 10, 2019

The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Relevancy with link building has become increasingly important since Google’s 2018 algorithm update.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

AUGUST 28, 2019

Let’s look at NerdWallet’s 2018 American Household Credit Card Debt Study as an example of this: . This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. The options for this type of content are endless, and your team’s creativity is the limit.

Survey 98

Survey Data Comparison Analysis 98

Contently - Strategy

DECEMBER 5, 2019

In 2018, audiences spent an average of 1:26 seconds with financial services content. Average attention time for all other industries in our data set only moved from 1:32 seconds in 2018 to 1:34 seconds in 2019. Get creative with compliance. Get creative with compliance. Content is a key tool in those efforts.

Financial 111

Financial Industry Report Insurance 111

PRSay

FEBRUARY 4, 2021

debut in August 2018, TikTok quickly became popular with kids for the silly dances and comic facial filters seen in its short cellphone videos. The clip went viral and Ocean Spray responded by giving the man a new pickup truck. We embrace creativity. After its U.S. operations to U.S. 28 webinar hosted by PRSA’s Dallas Chapter.

Brand 176

Brand Branding Film Viral 176

Sword and the Script

JUNE 12, 2018

It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. A Creative Press Release for B2B Tech. My advice to businesses, in general, is to focus on building consistent marketing processes and programs before trying to get fancy or go “viral.” and execute on them ?

Creativity 60

Creativity Infographics B2B Corporate 60

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Getting around that obstacle calls for creative thinking.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better.

Pitching 164

Pitching Writing Digital PR How To 164

Cision

APRIL 5, 2017

Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. You’re seeing a lot of brand content that is exciting and that you haven’t seen before and it’s creative. There is a new creativity in brand journalism but the feel is brand advertising. How are you looking at the data?

Report 225

Report Media Advertising Advertising 225