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Best Diversity & Inclusion Campaign: Flowers Communications GroupCG amps up financial services diversity awareness in superb campaign rebranding effort

Agility PR Solutions

The financial services industry is suffering from a severe diversity and inclusion problem. 2018 marked the first year in the Federal Home Loan Bank of Chicago’s (FHLBC) three-year journey towards achieving its diversity […].

Financial 148
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The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. The value of the reputation boost from its decisive social activism may offset other financial losses. The post The Boldest PR Moves of 2018 appeared first on Crenshaw Communications.

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What Lies Ahead for Public Relations in 2018?

PRSay

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Tech companies have made huge financial bets on all of these innovations. Look for these and other changes to become part of the PR and communications process during 2018 and beyond. Wright, Ph.D.,

Publicity 167
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Financial services industry loses ground in brand intimacy

Agility PR Solutions

Don’t bank on the banking industry to get its brand-intimacy act together anytime soon—new research reveals the financial services industry dropped four spots—from ranking sixth in 2017 to 10th this year—in the latest Brand Intimacy 2018 Report from marketing intimacy firm MBLM, which is the largest study of brands based on emotions.

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Sales, Pods and Audiobooks: 14 Months On, How’s That UK Financial Independence Book Doing?

ZudePR

On 21 August 2018 I published the first book to translate the US financial independence movement to a UK context. (It’s ChooseFI co-host Brad Barrett said this after reading the book: “I don’t say this lightly: this is one of my top, if not my very top, financial independence books that I’ve ever read.

Financial 101
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Financial services marketing trends—how do banks acquire customers today?

Agility PR Solutions

New research from financial services consultancy BAI uncovers data on trends in marketing and customer acquisition. The firm’s 2018 BAI Banking Outlook research study and recent webinar Reported results of a consumer survey seeking to understand what marketing efforts and product offerings compel them to choose a bank.

Banking 60
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[Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO

Onclusive

Although in 2018 the digital health industry received a record breaking $8.1 Date / Time: January 30th at 1PM ET. billion worth of funding from venture capital, until recently it lacked in one key component — a successful Initial Public Offering (IPO).