Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Critical Mention

OCTOBER 29, 2018

Many of the most famous athletes of all-time have been reluctant to get involved in social causes for fear of alienating fans and suffering financially. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Publicly expressing his opinions. Plus, well, he’s a pretty good basketball player. Until next time!

Sports 117

Sports Film Television Transportation 117

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We There are financial costs that often cannot be sustained. 2018: 20 Insightful PR and Marketing Predictions for 2018. Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MAY 16, 2020

The full report is a quick and easy read: The State of Journalism 2020 by Muck Rack b) Survey of 3,253 journalists by Cision Cision also has an annual survey of journalists, which they use to produce a report called the State of the Media (here are my notes from editions in 2019 , 2018 and 2017 ). 542 from the U.K. and 348 from Canada.

Survey 170

Survey Media Relations Pitching Media 170

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. Larry Fink, CEO, BlackRock, used his annual letters to business leaders in 2018 and 2019 to call companies to account on their societal impact. Influencer marketing is messy In 2018, the Advertising Standards Authority (ASA) received 352 complaints about influencers.

Government 103

Government Education Print Ethics 103

NewsWhip

JULY 21, 2020

When financial markets are volatile, there is often a “flight to quality” in investment allocations. In fact, the percentage hasn’t hovered around this level since mid-to-late June 2018 or a few similar times in fall 2018. People move their money into gold or other investments that they perceive to be less risky.

System 78

System Facebook Twitter Software 78

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By In 2018, the most recent edition, there were nearly 7,000. billion in 2018 , though some forecasts say that will drop this year.

Agency 93

Agency Trends Marketing Survey 93

PRSay

APRIL 15, 2021

” — Kevin Waetke, APR, Fellow PRSA, Associate Vice President, Corporate Marketing, Sammons Financial Group. ” — Monique Farmer, APR, Professor of Practice in the College of Journalism and Mass Communications, the University of Nebraska, and Creator, Anvil Ready. Follow your gut.”

Company 189

Company Employee Internal International 189

Communications Conversations

MARCH 6, 2018

1 social media cheerleader – championing the cause of social media at Cargill and enabling the company to use it to drive toward our financial and communication goals. Any projects coming up in 2018 that you’re particularly excited for at Cargill? My job is also to be the company’s No. OK, I may be exaggerating a little.

Social Media 102

Social Media Media Corporate Resources 102

Flatiron Communications

JANUARY 11, 2018

For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago. Best of luck in 2018, because it often comes down to just that. When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

FEBRUARY 20, 2018

1) How would you characterize the state of marketing in 2018? A marketer should be able to show his financial impact. PR, marketing, sales and journalism. He’s hung a shingle and runs a consultancy focused on marketing technology. He is Frank Pollock and he’s my guest in this excellent edition of this interview series.

Technology 61

Technology Marketing Retail Interviews 61

Communications Conversations

MAY 24, 2018

I can honestly say that I’ve learned a lot about financial operations from my involvement on the board and this is something that has helped me better approach aspects of my own job. Blogger Mark Schaefer recently wrote a post making some strong points about how a college marketing degree may be worthless in 2018. Is he right?

Agriculture 60

Agriculture Travel Agency Industry 60

Sword and the Script

AUGUST 13, 2019

Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ). 12) July 30, 2018: ShareIQ. (Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 26, 2023

This financial squeeze will only increase pressures to embrace cost-effective AI solutions. Building trust becomes more important “Anticipate a significant surge in the adoption of AI detection software within news publications and journalism in the coming year. Wishing you a safe and happy holiday season.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

Continued financial pressures on media companies will mean fewer journalists and less opportunity for companies to get their message out. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 189

Marketing Content Marketing Data Social Media 189

Presspage

APRIL 20, 2018

“They have to, because there are fewer and fewer reporters are out there, fewer people that can tell their story for them,” says Tom Foremski, a former Financial Times journalist who publishes the influential Silicon Valley Watcher blog. Do you provide financial information in many different formats for that business reporter?

Video 84

Video Engineering Financial Infographics 84

Ethical Voices

FEBRUARY 20, 2023

It was that experience that made me start Badger PR in September of 2018. Michael Smart recommends everybody have a Freedom Fund of at least three months of salary so you’re not stuck in a position for financial reasons. The company is making performative actions and not walking the walk. It really is relational.

Ethics 81

Ethics Community Conference System 81

Sword and the Script

NOVEMBER 9, 2021

West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. The report says journalism email open rates dropped 8% from 36% to 28%. Financial avengers. GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. Intrado was formerly known as West Corporation. Content picks.

Software 93

Software Banking Technology Data 93

PR 20/20

FEBRUARY 6, 2020

David has advised 900+ marketing firms on the topics of financial management, growth, and other topics. In addition to consulting and speaking, he authored The Business of Expertise , Managing (Right) for the First Time, and Financial Management of a Marketing Firm. Past guests include Simon Sinek, Seth Godin, and Ann Handley.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

APRIL 13, 2019

2) Communicating the financial impact of marketing to the C-Suite. Connecting marketing effort to financial impact is the top “C-suite communication challenge” facing the CMO according to the latest survey of CMOs out of Duke University. The Changing Role Of The CMO In The Age Of Customer Experience.

Study 114

Study Survey Infographics B2B 114

Sword and the Script

DECEMBER 24, 2019

Most people find independent journalism and earned media to be the most credible source of information. A study that included both a focus group and a survey which found: 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information; and. A 30-second spot cost $5.25

Marketing 78

Marketing Publicity Survey Study 78

Flatiron Communications

FEBRUARY 2, 2019

Robin Roberts _The Wall Street Journal. Q18) In 2018, we witnessed the rise of “micro” and “nano” influencers? Q19) What factors pose the greatest threat to production of quality journalism in 2019? The downsizing of news rooms for financial reasons. _ The rise of fake news.

Media 41

Media Public Affairs Journalism Retail 41

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. “I I said, ‘What do you want to get out of what we do?’

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Doctor Spin

DECEMBER 4, 2023

Source: Digital Journalism 1 Ling, R. Digital Journalism , 8, 596 – … Continue reading When media content is influenced by biases—such as confirmation bias, sensationalism, or media logic—it tends to favour certain narratives or perspectives, often at the expense of a balanced and comprehensive view. 2018, August 6).

Media 52

Media eBook Viral Construction 52

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets.

Publicity 128

Publicity Government Guidelines Facebook 128

NewsWhip

FEBRUARY 26, 2021

Its cross-cultural insights are widely cited in media outlets such as The Financial Times, The Wall Street Journal, The New York Times, The Economist, Fortune, Forbes and others. We arrived in 2018 at a very stunning finding, which is the first time that we then looked at the concerns, and rising concerns, about fake news.

Brand 78

Brand Branding Media Government 78

Flatiron Communications

AUGUST 26, 2018

Hardly a day passes without my seeing a tweet from or about Civil , a new enterprise that will use blockchain technology and the sale of tokens to revive and sustain the badly battered journalism profession. Civil (@Join_Civil) August 24, 2018. The Wall Street Journal : $15.60/month month (after three-month promo offer).

Journalism 38

Journalism Newspapers Media Print 38