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The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. The value of the reputation boost from its decisive social activism may offset other financial losses. The post The Boldest PR Moves of 2018 appeared first on Crenshaw Communications.

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Social Selling Training for Insurance Agents and Financial Advisors

wiredPRworks

Wondering how social selling training for insurance agents and financial advisors really works - and how it can work for you to attract leads, convert sales and build referrals? In 2018, 70% of sales professionals plan to invest more time on social selling. Presented for insurance and financial advisors by Barbara Rozgonyi.

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Is there still a place for PR wire services in the 2018 communicator?s toolbox?

Communications Conversations

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? We still see the role of the wire service at times for financial releases, significant leadership announcements and some products/services. Maybe it’s a combo of both.

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. In 2018 half-life of a news story can be hours and often minutes. Its newsworthiness depends on the subject and relevance to stakeholders.

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Surveying the Past, Present and Future of PR

PRSay

Yet as we look at 2018 — and the years to come — there is much that remains to be done. We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints. We have come far together.

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New Webinar | 3 Marketing Trends to Track in 2018

wiredPRworks

What will be hot - or not - in 2018 marketing trends? In this 2018 marketing trends webinar , you'll discover how to increase happiness, productivity, and profitability. Get ready to kick off your best year ever - 2018!! When: January 10, 2018 at noon CST. Where: Your computer or phone. Register: online at [link].

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“Stakeholder Value” Is Good PR — And Good Business

ImPRessions - Crenshaw Communications

It comes a year and a half after Black Rock CEO Larry Fink, the largest investor in the world, issued marching orders to top business leaders, urging them to deliver not just financial performance, but “a positive contribution to society.” Could this mean a sea change in corporate governance?

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