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The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. WeWork: virtue signaling or corporate activism? Instead, the agile response expressed corporate values without much risk. Some of the moves are arguable, but all were bold, even risky.

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Audit Reform Bill is limp response to corporate failure, climate, and social concerns

Stephen Waddington

There’s nothing in legislation proposed by the Government to address robust corporate reporting failures or tackle climate, and social concerns. It is a much needed but very limited response to recent corporate failures. BHS was placed into administration in 2016 with a pension deficit of £571 million, and 11,000 jobs lost as result.

Corporate 106
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[Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO

Onclusive

Although in 2018 the digital health industry received a record breaking $8.1 Date / Time: January 30th at 1PM ET. billion worth of funding from venture capital, until recently it lacked in one key component — a successful Initial Public Offering (IPO).

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What Lies Ahead for Public Relations in 2018?

PRSay

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Tech companies have made huge financial bets on all of these innovations. Look for these and other changes to become part of the PR and communications process during 2018 and beyond. Wright, Ph.D.,

Publicity 167
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Corporate Social Responsibility Everyone Should See

Mindful Marketing

According to a 2018 CNBC article, between 250,000 and 440,000 people die each year in the United States because of medical errors , making them the third-leading cause of death, behind only heart disease and cancer. In other words, positive social impact is woven into the very fabric of the business’s operations.

Corporate 103
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How agencies can benefit from R&D tax relief to drive innovation

Stephen Waddington

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Up to 230% of the cost of a company’s R&D can be offset against Corporation Tax providing that it is commercially relevant. It is an incentive aimed at promoting innovation. More on that to come.

Agency 171
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“Stakeholder Value” Is Good PR — And Good Business

ImPRessions - Crenshaw Communications

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. corporate boardrooms. corporate boardrooms. Could this mean a sea change in corporate governance?

Corporate 203