Shift Communications

NOVEMBER 27, 2017

As 2017 enters its final month, we hit a period in the US B2B world known as the great lull. Companies slow down in America between Thanksgiving and New Year’s Day. Only sales professionals aiming to hit quota and publicly-traded companies seeking a strong quarter close go full throttle until December 31. Christopher S.

Publicity 102

Publicity Analytics B2B Agency 102

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. The post The Top PR Trends For 2017 appeared first on Crenshaw Communications.

Trends 124

Trends SEO Leadership Print 124

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. So, which sectors do we think will rise to red-hot levels of heated fame in 2017? Email,” he replied.

Technology 48

Technology Automotive Retail Banking 48

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Creating such community in 2017 is now of the highest significance as journalism returns to its roots.

SEO 120

SEO Creativity Mobile Journalism 120

PRSay

OCTOBER 3, 2017

9 at the PRSA 2017 International Conference in Boston. Companies all around the world are met with the difficult task of effectively communicating with and engaging their employees, customers and other constituents. 9 at this year’s PRSA 2017 International Conference in Boston. Recent data suggests otherwise.

Technology 66

Technology Communications Mobile Internal 66

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Facebook’s cessation of reporting mobile-specific users in 1Q 2017 may have been simply because the statistic is meaningless. Vice President, Marketing Technology. User Growth.

Facebook 87

Facebook Social Media Mobile Media 87

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. 3) PR Technology is about Customer Experience.

Technology 128

Technology Study Communications Survey 128

Barokas

NOVEMBER 28, 2017

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. As technology continues to evolve and hackers get increasingly better at what they do, companies should anticipate that they will have a security breach at some point – it’s not if, but when.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? In 2017, the tsunami of content will only increase. However, the year that the bubble bursts will not be 2017.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

NOVEMBER 8, 2017

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its third earnings call since its initial public offering (IPO) recently, and the little ghost is struggling. Let’s see what the company had to report. Vice President, Marketing Technology. User Growth. Christopher S.

Instagram 84

Instagram Facebook Social Media Advertising 84

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. to $3.97) per share.

Ethics 261

Ethics Automotive Technology Conference 261

Shift Communications

MAY 4, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. No matter your company or industry, at least some percentage of your audience is on Facebook – and probably on a mobile device. Vice President, Marketing Technology. User Growth. Christopher S.

Facebook 107

Facebook Video Mobile Advertising 107

Shift Communications

FEBRUARY 7, 2018

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its fourth quarter earnings call and its first annual call since its initial public offering (IPO) recently. Let’s see what the company had to report. Vice President, Marketing Technology. User Growth. Snapchat notched 37.5%

B2C 74

B2C Web Advertising Advertising 74

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 165

Software Marketing Leadership B2B 165

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 144

Analysis Tools Software SMB 144

5W PR

MAY 16, 2017

After scouring all corners of McCormick place, one thing was clear – technology and design reigned supreme during this year’s product showcase. SMEG blends technology and style to create some of the most innovative, yet quirky, appliances on the market. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

Shift Communications

FEBRUARY 9, 2018

growth year-over-year by quarter: As a revenue-positive, profitable company, Twitter has – for now – achieved sustainability, a rare feat in the current age. Vice President, Marketing Technology. Twitter had its best quarter of revenue ever at $644M in advertising revenue: Year over year, their revenue is now positive, 0.9%

Twitter 74

Twitter Conference Advertising Advertising 74

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. at companies with more than $250 million in annual revenue. at companies with more than $250 million in annual revenue. Where will marketing invest that budget?

Marketing 60

Marketing Survey B2B Study 60

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. United Airlines reminded all of us why crisis PR is still incredibly important.

Communications 64

Communications Marketing Radio Airlines 64

Shift Communications

MAY 11, 2017

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). Vice President, Marketing Technology. cta] The post State of Social Q1 2017: Snapchat Reveals Little, Saturated Already? User Growth. Christopher S.

Advertising 97

Advertising Advertising Facebook Social Media 97

ImPRessions - Crenshaw Communications

JUNE 26, 2019

But when should the CEO of a major company serve as its public spokesperson? Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. To announce a new strategy.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. In 2020, the company quietly went IPO raising $400 million.

Brand 149

Brand Branding Reddit Pitching 149

PRSay

OCTOBER 30, 2020

In 2017 , she earned her Accreditation in Public Relations. Carver, APR, is a senior public relations specialist for Outlook Business Solutions , a company in Omaha, Neb., How has the technology you use for work evolved? Because of technology and having a laptop, the transition to working from home was pretty easy for me.

Software 180

Software Nonprofit Technology Education 180

Onclusive

DECEMBER 6, 2017

Companies spend about $30 billion on PR per year, and executives rightfully demand to see a return on that investment. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. What this means for PR. That’s a radical shift over a decade. Know which tactics are working.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Deirdre Breakenridge

NOVEMBER 13, 2017

The year 2017 has been quite a year for the PR industry. In fact a 2017 USC Annenberg Global Communications study showed that 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. However, in 2018, I believe we will see more companies taking this leap of faith.

Trends 0

Trends Storytelling Creativity Reputation 0

ImPRessions - Crenshaw Communications

SEPTEMBER 17, 2019

It’s fascinating when a company’s public relations gets ahead of its reality. The Gizmodo headline, “WeWork To Delay IPO Amid Suspicion It’s Not Actually A Tech Company Worth $47 Billion” sums it up nicely. It held itself out as a technology company. Case in point: WeWork. In part, yes.

Real Estate 165

Real Estate Small Business Community Technology 165

PRSay

APRIL 24, 2020

The PR software company amended its 11th-annual report — which surveyed more than 3,200 journalists from 15 countries — on how PR professionals can better work with journalists to reflect the new realities of the coronavirus shutdown. This is down from 19 percent in 2019. Photo credit: shutterstock.

Report 167

Report Pitching Media Survey 167

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. Christopher Penn (@cspenn) May 17, 2017. Christopher Penn (@cspenn) May 17, 2017.

Publicity 166

Publicity Analytics Data Advertising 166

NewsWhip

FEBRUARY 1, 2024

Businesses are expected to at least participate in, if not lead, this conversation, with 62% of people expecting CEOs to manage changes happening in society at large, not just in their own company. Ries notes that these are more in the public eye than ever before, and that is likely to continue as more technology is introduced.

Government 88

Government Survey Technology Ethics 88

PRSay

MAY 7, 2021

Fast forward a few years to 2017 and I had the chance to do just that — serving first as a senior counselor to PRSA Chair Jane Dvorak, APR, Fellow PRSA, and later as a director-at-large. (At Thornburg, APR, is the global director of public relations for Sojern, a travel marketing technology company.

Education 122

Education Technology Policies Leadership 122

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. This morning, we announced that in order to accelerate our pace of innovation, we intend to become a publicly listed company. This does not signify any changes as far as who and how the company is led.

Technology 227

Technology Data Big Data Measurement 227

Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications or Communication The terms “communications” and “communication” are often used interchangeably, yet they embody separate concepts within the context of language, technology, and the study of human interaction. No, you’re not a leading‑, revolutionary‑, innovative‑, or game-changing company.”

Communications 52

Communications eBook System Corporate 52

Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. Companies at their apogee today may find themselves at their perigee within months. The Big Picture. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

Cision

AUGUST 3, 2017

The 2017 CODiE Awards marks 11 awards over the span of a decade for Cision products. Cision VP, Marketing Communications Nick Bell accepted the award for “Best Business Information Solution” on behalf of the company on July 25 th at the Intercontinental Hotel in San Francisco.

Industry 0

Industry Communications Software Hotels 0

Bianchi Biz Blog

FEBRUARY 21, 2022

My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. and how transportation companies will start seeing the benefits of repaired highways and bridges.

Meeting 94

Meeting Transportation Media Sports 94

PRSay

JULY 22, 2021

Even as many companies return to in-office work after a year and a half of remote operations during the coronavirus pandemic, it’s clear that the hybrid model is here to stay. A 2020 study from Growmotely, a company that matches organizations with remote workers, found that 97 percent of employees prefer not to return to the office full-time.

Employee 148

Employee Exercises Study Meeting 148

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University.

Measurement 113

Measurement Analytics Mobile Enterprise 113