Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Now we can add IDG to the list, which was acquired by China Oceanwide Consortium in January 2017 (and laid off many editorial positions shortly after that). That may be changing. And who can blame them?

Technology 67

Technology Advertising Advertising Community 67

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

Stephen Waddington

DECEMBER 30, 2019

The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century.

Government 103

Government Education Print Ethics 103

Critical Mention

AUGUST 5, 2018

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Peter also sits on advisory boards of several companies, including DailyWorth and Namely. He is also an advisor to emerging companies and bestselling author of 10 novels, including “ The New Rules of Marketing & PR.”

Twitter 77

Twitter Radio Social Media Print 77

Shift Communications

DECEMBER 15, 2016

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. After initial interest off of a security pitch I sent via email, I stayed in touch with Thomas for all future company and product announcements, and sent him a Blink system for review. Client: Print Syndicate.

Print 60

Print Media Travel Wireless 60

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. For instance: Legal fears the company blog will violate copyright laws. Why do we need a blog?

Marketing 87

Marketing Resources Technology Internal 87

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. The ability of these technology companies to collect data and connect citizens with brands and organisations, at a moment in time, is potent. It almost seems unfair.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

OCTOBER 24, 2017

The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. He tells a tale of two companies at polar opposites. One company has effective marketing metrics in place, produces good marketing ROI, but experiences stagnant overall growth.

B2B 64

B2B Report Marketing Survey 64

Beyond PR

JUNE 29, 2016

The findings from Outsell, a research and advisory firm focused on media, information, technology and the business of data, reveal a fundamental shift away from intrusive tactics, such as telemarketing, autoplay video and TV/radio ads, towards user-initiated behavior. .” And in 2017, that figure will grow 24.0% million people.

Media 75

Media B2C B2B Nonprofit 75

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? 2017 is the year where we saw a shift when it comes to transparency. Whilst the technology is still at its early stages, brands and comms professionals need to work together and start thinking about how they can use mixed reality to their advantage. Yes please. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

PR in High Definition

FEBRUARY 18, 2019

That’s a simplified breakdown of the process that consumers and businesses go through when they want to learn more about a product or service they might purchase and the company they’re purchasing from. Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses.

Engineering 67

Engineering Reputation Social Media SEO 67

Stephen Waddington

JULY 11, 2017

The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. 4 Channel shift from print to social exaggerated. 1 Visualisation in communication. 7 Measurement.

Communications 115

Communications Publicity Survey Newspapers 115

Sword and the Script

JULY 28, 2020

Ask any product manager at a software company for a new feature and these choices are liable to come up: Speed, quality but not cost. billion in 2017 and today it boasts “nearly 900 million users.” How much does your company spend to acquire an email address? Speed, quality, or cost – pick two. Quality, cost but not speed.

Content Marketing 111

Content Marketing Marketing B2B Advertising 111

ZudePR

MARCH 22, 2018

H: What about the print quality? September 2016 saw progress halted and by July 2017 it was in danger of dying a withering death. Having downed tools on 28 December, I picked them up again on 5 January, and limbered up for a few days: A: What technology would I use to write the book? F: What could I learn?

Writing 83

Writing Google Blogging Exercises 83

Contently - Strategy

OCTOBER 1, 2018

In an article for Fast Company , Contently co-founder Shane Snow shares the hilarious yet horrifying story that reveals the problem with conventional wisdom. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. That is how broadsheets were born.

Marketing 111

Marketing Google Newspapers Print 111

Critical Mention

MAY 8, 2018

Millennials are the last generation experiencing the shift from print to digital media firsthand. Another type of value stems from Future Cast research, they say that “almost 50% of millennials would be more willing to make a purchase from a company if their purchase supports a cause.” Think mobile-friendly first, desktop view second.

Mobile 90

Mobile Education Technology Examples 90

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media.

Marketing 63

Marketing Pitching Corporate Tools 63

Bianchi Biz Blog

MAY 17, 2021

I attended a symposium at the Engine Research Center, at the University of Wisconsin in Madison two summers ago entitled Technologies to Meet Ultra-Low NOx Standards, which should supply an excellent background for that article. That was one of my favorite years because I was writing about the engineering of trucks and cars.

Meeting 66

Meeting Automotive Engineering Media 66

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final." It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Today the company says it has offices in Israel, the U.S. They employ 20 employees.

Software 140

Software Pitching System Analytics 140

Sword and the Script

DECEMBER 12, 2017

Pay to play will become more prominent as more companies automate and increase messaging volumes.”. As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. 13) Data says it’s fit to print. 1) Pay to play gains prominence. Kevin Hartman | Merit.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Shift Communications

SEPTEMBER 18, 2017

We help connect our companies with audiences who matter most to the company, from investors to activists to customers. For example, here’s the remainder of 2017’s calendar for AdAge magazine: My PR team would advise me to craft stories, topics, articles, bylines, etc. Vice President, Marketing Technology. Stay tuned!

Analytics 132

Analytics Data-Driven PR Data Software 132

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform. Richard, what advice have you been giving companies? To an extent that’s true.

Report 225

Report Media Advertising Advertising 225