ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. What’s next?

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

A look at the year in review offers some clues as to what 2017 year has in store. Here are five content predictions for 2017 that all PR people should be aware of. 2017 will see more advances in mobile, including more efficient interfaces for a better and more customized user experience. Video goes vertical. Mo’ mobile!

Trends 120

Trends Mobile Video Film 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. The post The Top PR Trends For 2017 appeared first on Crenshaw Communications. The PR Industry Evolves Beyond Its Roots. PR is about generating influence. .

Trends 124

Trends SEO Leadership Print 124

Shift Communications

NOVEMBER 27, 2017

As 2017 enters its final month, we hit a period in the US B2B world known as the great lull. As in, the weeks between Thanksgiving and December 10, 2017. Between Thanksgiving and December 10, 2017. Vice President, Marketing Technology. Companies slow down in America between Thanksgiving and New Year’s Day. Christopher S.

Publicity 102

Publicity Analytics B2B Agency 102

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. So, which sectors do we think will rise to red-hot levels of heated fame in 2017? Email,” he replied.

Technology 48

Technology Automotive Retail Banking 48

PRSay

DECEMBER 27, 2017

We have weathered storms ( quite literally ), invested in technology and brought new professional development programming opportunities to our members through two certificate programs that were overwhelmingly sought after and received rave reviews. All of this was done with great diligence and thought for the good of all our members.

Leadership 131

Leadership Government Conference Energy 131

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Creating such community in 2017 is now of the highest significance as journalism returns to its roots.

SEO 120

SEO Creativity Mobile Journalism 120

Presspage

MARCH 2, 2017

With PR and marketing being redefined while technology is changing faster than ever, it’s essential for communication professionals to keep learning. To learn more about practical ways to effectively work on real-time PR, we would like to invite you to PR is Key 2017! We hope to see you at PR is Key 2017!

Crisis Communications 60

Crisis Communications Crisis Trends Technology 60

Stephen Waddington

AUGUST 3, 2017

The Ofcom Communication Report 2017 tells the story of changing media consumption and behaviours in the UK. The proportion of households with fixed telephony (82%) and mobile telephony (96%) remained relatively stable in 2017. #2 Ofcom’s latest report is packed with data and analysis. 1 Broadband adoption close to saturation.

Report 100

Report Communications Analysis Television 100

Deirdre Breakenridge

JANUARY 30, 2017

But with all the craziness comes absolute wide-eyed wonder at just how lucky we are… that we actually live in a world where technology allows us to live and work from basically anywhere, as long as we can get Internet connectivity. And being connected is the first step to becoming a Social PR Superhero. They were: Integration.

Measurement 150

Measurement Instagram Twitter Training 150

Shift Communications

OCTOBER 27, 2017

Based on our own research, the variance is not significant; for 2017, we’ve adjusted Twitter’s data by 0.6% Vice President, Marketing Technology. cta] The post State of Social Media, 3Q 2017: Twitter Restates appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. downwards on average.

Twitter 87

Twitter Social Media Media Analysis 87

PRSay

OCTOBER 3, 2017

9 at the PRSA 2017 International Conference in Boston. As technology has evolved and offered us as practitioners in the PR profession new ways of doing our work, communications should be getting easier and more engaging. 9 at this year’s PRSA 2017 International Conference in Boston. Recent data suggests otherwise.

Technology 66

Technology Communications Mobile Internal 66

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Facebook’s cessation of reporting mobile-specific users in 1Q 2017 may have been simply because the statistic is meaningless. Vice President, Marketing Technology. User Growth.

Facebook 87

Facebook Social Media Mobile Media 87

Sword and the Script

MARCH 7, 2017

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. While most of the benchmarks by industry were consistent with last year’s survey, it does appear technology took a big jump. Technology: $124,500. Telecom: $130,000. Travel: $85,000.

Survey 72

Survey Corporate Comparison Financial 72

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. 3) PR Technology is about Customer Experience.

Technology 126

Technology Study Communications Survey 126

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

AUGUST 7, 2017

On a quarter-over-quarter basis, Twitter showed a mild 3% improvement over Q1: However, if we examine Twitter’s data through the same lens of seasonality, we see that 2017 has not been a banner year: Its average revenue per user is still well below the gold standard benchmark of $2/user. Vice President, Marketing Technology.

Twitter 92

Twitter Social Media Media Conference 92

Shift Communications

MAY 4, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. Vice President, Marketing Technology. What’s new with the 800 pound gorilla in social media? User Growth. Only time will tell; one data point doesn’t make a trend. Christopher S.

Facebook 107

Facebook Video Mobile Advertising 107

Barokas

NOVEMBER 28, 2017

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. As technology continues to evolve and hackers get increasingly better at what they do, companies should anticipate that they will have a security breach at some point – it’s not if, but when. – Aubrey.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Shift Communications

FEBRUARY 1, 2018

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. Vice President, Marketing Technology. Let’s see what the social media juggernaut had to say. User Growth. Mobile Users. No one will see it, and it will drive no business results.

Facebook 92

Facebook Mobile Advertising Advertising 92

5W PR

MAY 16, 2017

After scouring all corners of McCormick place, one thing was clear – technology and design reigned supreme during this year’s product showcase. SMEG blends technology and style to create some of the most innovative, yet quirky, appliances on the market. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

Shift Communications

NOVEMBER 8, 2017

Vice President, Marketing Technology. cta] The post State of Social Q3 2017: Snapchat Struggles For Relevance appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Snapchat needs to show its viability in Q4; if they don’t, prepare to throw in the towel on the platform. Christopher S.

Instagram 84

Instagram Facebook Social Media Advertising 84

Shift Communications

MAY 1, 2017

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Vice President, Marketing Technology. Let’s see what took everyone by surprise. Audience Growth. Twitter’s audience growth reversed course, showing almost 3% quarter-over-quarter growth.

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Twitter Mobile Conference Analytics 84

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. United Airlines reminded all of us why crisis PR is still incredibly important.

Communications 64

Communications Marketing Radio Airlines 64

Shift Communications

FEBRUARY 9, 2018

Vice President, Marketing Technology. cta] The post State of Social Q4 2017: Twitter Becomes Profitable appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Twitter should remain a part of your digital marketing mix if major events, news, and conferences are part of your marketing mix as well.

Twitter 74

Twitter Conference Advertising Advertising 74

Shift Communications

FEBRUARY 7, 2018

Vice President, Marketing Technology. cta] The post State of Social Q4 2017: Snapchat Snaps Back appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. If it turns out that audiences are engaged, run some test ads to see how it performs versus other channels. Christopher S.

B2C 74

B2C Web Advertising Advertising 74

HMA Public Relations

NOVEMBER 1, 2017

Last week I attended the PRSA Phoenix State of PR 2017 + Annual Meeting luncheon and it was great! The luncheon included a great panel that reviewed trends in technology, communications, ethics and more. The post State of PR 2017 with PRSA Phoenix appeared first on HMA Public Relations.

Ethics 40

Ethics Meeting Trends Technology 40

Shift Communications

MAY 11, 2017

Vice President, Marketing Technology. cta] The post State of Social Q1 2017: Snapchat Reveals Little, Saturated Already? We’ll see what else Snapchat has in store for products that support what marketers and communicators want to achieve, but for now, it’s part of a social strategy but not the heart of one. Christopher S.

Advertising 97

Advertising Advertising Facebook Social Media 97

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. of revenue will be allocated to marketing budgets to drive growth in 2017. The post Marketing Budgets, Planning and Benchmarks for 2017 [UML] appeared first on Sword and the Script.

Marketing 60

Marketing Survey B2B Study 60

The Stalwart Blog

DECEMBER 5, 2016

I have loved and admired Joshua Topolsky's career since first catching him on "Late Night With Jimmy Fallon" as its technology correspondent back when he was Engadget's editor-in-chief. What digital storytellers do you think will crush it in 2017? Joshua, I am rooting for you! .

Storytelling 60

Storytelling Journalism Print Mobile 60

PRSay

NOVEMBER 16, 2016

Mobile technology is transforming how businesses communicate. Grounded in these accomplishments, we build the PRSA 2017–2019 Strategic Plan, “Framework for the Future,” on a strong foundation, and focus on a more strategic future. Jane Dvorak, APR, Fellow PRSA, chair of the Society for 2017. Joseph Truncale is CEO of PRSA.

Privacy 60

Privacy Ethics Mobile Big Data 60

Sword and the Script

DECEMBER 30, 2017

The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study].

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

wiredPRworks

FEBRUARY 12, 2018

Did you know Abraham Lincoln was the first technology president ? In 2017, we were lucky enough to visit both the Lincoln Memorial in DC and the Abraham Lincoln Presidential Library and Museum in Springfield, Illinois. a divided nation during a period of both technological and social revolution. In 2009, I wrote.

Technology 51

Technology Newspapers Corporate Course 51

Cision

SEPTEMBER 22, 2017

Followers were pulled on September 22, 2017 and may change over time. — Joe Brown (@joemfbrown) September 19, 2017. Atherton (@AthertonKD) September 22, 2017. — Sophie Bushwick (@sophiebushwick) September 20, 2017. — Rob Verger (@robverger) September 21, 2017. — Kelsey D.

Twitter 175

Twitter Print Facebook Technology 175

Sword and the Script

MAY 17, 2022

Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. Specifically, Forrester finds executives and the finance department are more involved in B2B buyer’s journey : 75% of executives were buying decision-makers in 2021 – up from 58% in 2017; and. Each survey polled at least 800 people making B2B purchases.

B2B 111

B2B Study Survey Comparison 111

Stern + Associates

JUNE 14, 2017

Stern Strategy Group was recognized for its work with IEEE Signal Processing Society (IEEE SPS) and the Institute of Management Accountants (IMA®) at the 2017 PRSA NJ Pyramid Awards, an.

Technology 48

Technology Groups Strategy 48

PRSay

OCTOBER 24, 2018

By July 2017, a little more than a year after that transaction, the Renault-Nissan group had become the largest global car manufacturer, ahead of Toyota and Volkswagen. By the end of 2017, the listed share price of Mitsubishi was ¥806 ($7.37), a 72 percent increase over Nissan’s purchase price of ¥468 ($4.28).

Ethics 223

Ethics Automotive Technology Conference 223