Shift Communications

NOVEMBER 27, 2017

As 2017 enters its final month, we hit a period in the US B2B world known as the great lull. Companies slow down in America between Thanksgiving and New Year’s Day. Only sales professionals aiming to hit quota and publicly-traded companies seeking a strong quarter close go full throttle until December 31. Christopher S.

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Onclusive

DECEMBER 6, 2017

What this means for PR. Companies spend about $30 billion on PR per year, and executives rightfully demand to see a return on that investment. Unfortunately, 82 percent of practitioners say they have no way to evaluate the return they receive on PR. Enter the era of data-driven PR through artificial intelligence.

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Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? In 2017, the tsunami of content will only increase. How can we use data, analytics, and algorithms to achieve awareness at scale?

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Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. Christopher Penn (@cspenn) May 17, 2017. We see this happening in the communications and PR industry.

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Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

NOVEMBER 20, 2017

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. B2B tech companies have jumped in with both feet.

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Shift Communications

NOVEMBER 13, 2017

This is a modern twist on an age-old PR strategy: by creating awareness in publications that our target audiences read, we help our companies and clients grow. By using influencers’ own shares to identify the right publications, we stand a much greater chance of creating significant, meaningful impact for our companies.

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