Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

Internal 84

Internal International Ethics Communications 84

PRSay

FEBRUARY 23, 2017

Brinkley , a man who used new technologies (broadcast radio) in the early 20th century to make wildly unfounded and dangerous health claims. That’s at the very core of PRSA’s Code of Ethics and the recent statement from PRSA’s 2017 Chair, Jane Dvorak, APR, Fellow PRSA , about “alternative facts.”

Healthcare 81

Healthcare Communications Ethics Radio 81

Contently - Strategy

FEBRUARY 16, 2023

GPT-3 is now the underlying language model for dozens of technology tools. As NLP evolves and becomes more sophisticated, experts predict the market will reach over $43 billion by 2025 —14 times its size in 2017. These tools can integrate with NLP tools like Amazon Comprehend, Google Cloud NLP API, and IBM Watson.

SEO 134

SEO Strategy Google Engineering 134

PR in High Definition

DECEMBER 17, 2018

A lesson in ethics. Although it began in 2017, the fall of Bell Pottinger shocked the communications industry. The ill-advised campaign that led to a host of troubles in South Africa highlighted the need for proper ethical standards in the comms industry. GDPR, the acronym you cannot escape. The pace of growth.

YouTube 48

YouTube Ethics Crisis Industry 48

Cision

DECEMBER 16, 2016

As a veteran who helped to launch POLITICO PRO, she was excited to rejoin the company after spending time as the publisher and president of the National Journal. 2017 will be another defining moment for POLITICO to dominate coverage of politics and policy, and continue to be the most indispensable source of journalism in Washington.

Policies 120

Policies Ethics Journalism Leadership 120

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Stern + Associates

SEPTEMBER 22, 2022

Despite long-standing evidence that a committed workforce is fundamental to success, firms continue to attach too little importance to their workers’ wellbeing, says Stanford University Professor Jeffrey Pfeffer , author of “ Dying for a Paycheck: How Modern Management Harms Employee Health and Company Performance?and

Employee 62

Employee Leadership Exercises Mobile 62

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 118

Case Study Software Data Web 118

PRSay

APRIL 25, 2018

I may be upset by Facebook’s lack of ethics. But Facebook use isn’t just about chatting and scrolling through news feeds — a 2017 poll from LendEDU found that 40 percent of millennials rely on Facebook as their primary news source, compared with 16 percent who get their news from Twitter and 4 percent who use Instagram.

Facebook 135

Facebook Privacy Data Survey 135

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Offleash

JULY 23, 2017

Silicon Valley is the world capital of transformation, shaping the technologies that change how we live, work and play. Like the Uber fiasco – the allegations of sexual harassment and discrimination that, among other legal and ethical scandals, cost CEO Travis Kalanick his job. Or the U.S. It’s time to stop the madness.

Engineering 40

Engineering Technology Policies Ethics 40

Sword and the Script

APRIL 2, 2019

Importantly, and this is something PR and marketing should sit up and observed, GCs kept those firms that had a specialty they couldn’t replicate in-house – and they also kept the fanciest of law firms for “bet the company” litigation. The Role of Technology on the Legal Market. As law firms patiently waited (prayed?) It’s the CFO.

Agency 95

Agency Trends Marketing Survey 95

Stephen Waddington

JULY 11, 2017

The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. In 2017, almost every tenth communicator surveyed earns more than €150,000 base salary per year (9.1%).

Communications 115

Communications Publicity Survey Newspapers 115

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s like trying to lay down pipe before you even dug a ditch.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. c) More companies create their own content and channels to reach audiences instead of traditional media channels. I see a few things. A great data divide.

Marketing 192

Marketing Content Marketing Data Social Media 192

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. In 2017, he was inducted into the Global PR Hall of Fame in London as the first-ever East European expert. Everything transparent is ethical!

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. Furthermore, assessing consequences is just one facet of ethics.

Ethics 94

Ethics Advertising Advertising Analysis 94

Sword and the Script

APRIL 27, 2019

I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. 2017: 3 PR Takeaways from the (2017) State of the Media Report by Cision. 2% said “personal safety and security issues.”.

Survey 93

Survey Journalism Study Pitching 93

PR in High Definition

JANUARY 8, 2018

But one consequence of GDPR is that people will become more aware of the protection of data and their privacy – which has already started to result in people losing trust in some of the major technology providers. Alongside HR, marketing must monitor how the company operates and keep a firm hand on the tiller. The build-up of mistrust.

Privacy 82

Privacy Brand Branding YouTube 82

Cision

JUNE 1, 2017

Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. As we continue to grow, I’m very cognizant of the type of company culture I’m building and ways to improve it. and Krysten Copeland , founder and chief strategy officer of KC& Co Communications.

Sports 245

Sports Agency Industry Creativity 245

Mindful Marketing

JUNE 14, 2019

For instance, they could: buy more bottles of water and store them, follow sound financial practices to improve their credit scores, or assume the risk of purchasing from a new company. However, recent advances in digital technologies have really enabled dynamic pricing to thrive.

Retail 55

Retail Consumer Software Web 55

Beyond PR

JUNE 1, 2017

Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 81

Sports Agency Industry Creativity 81

Stephen Waddington

JULY 30, 2019

Dominic Cummings, Campaign Director, Vote Leave, spoke about the campaign at Ogilvy’s Nudgestock in 2017. “We In its report the DCMS Committee recommended that social media platforms be subject to a code of ethics and external regulation. We cannot let tech companies have unchecked power.”. This is not a drill.

Facebook 91

Facebook Ethics Data Sports 91

PRSay

MARCH 29, 2017

” He cites figures from the 2017 Edelman Trust Barometer , an annual global study. Even technology, however, has grounds for concern. “Most people do believe that technology companies are a little slippery about use of data, that you don’t really behave ethically with the use of it,” Edelman says. .

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

Masters in Communications

JANUARY 11, 2019

White Nationalist Protest in Charlottesville, Virginia In August of 2017, a group of white nationalists began protesting the removal of a statue of Confederate General, Robert E. From a moral and ethical perspective, some people argue that free speech laws are slated against minorities.

Groups 99

Groups Government Google Facebook 99