PRSay

FEBRUARY 20, 2019

For Duke Energy , the 2017 solar eclipse posed a special opportunity for the electric power holding company headquartered in the Carolinas. Those stories hit the technical journals early, and as the eclipse grew closer, major media outlets began to ask that question. and the oldest operational nuclear visitor site in the world.

Energy 84

Energy Case Study Education Guidelines 84

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

DECEMBER 30, 2017

The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. But we can’t.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.”

Journalism 50

Journalism Report Enterprise Interviews 50

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

FEBRUARY 15, 2022

But who are Black Americans in our profession of public relations, communications, and journalism that came before us and our pioneers? Torod Neptune — senior vice president corporate marketing, brand, communications and chief communications officer, Medtronic. Lance Frank — senior vice president, communications, ViacomCBS.

Communications 177

Communications Sports Corporate Government 177

Communications Conversations

JANUARY 2, 2018

A few good reads if you missed them earlier this year: 1–10 Instagram influencers I’d be targeting if I were a Minnesota-based brand. 5–Brand journalism case study: How the University of St. Good reminders for brands here–even 9 months later. Here’s the rest of the list.

Banking 0

Banking Instagram YouTube Case Study 0

Flack's Revenge

FEBRUARY 6, 2018

January 2017 – They hire Campbell Brown , former TV news anchor, to lead news partnerships. January 2017 – The company reveals a Journalism Project ; incentives and programs to encourage media partnerships. February 2017 – Takes the fake news fight to Europe and partners with Google to combat influence in elections.

Facebook 120

Facebook Journalism Local Google 120

PRSay

DECEMBER 22, 2021

In an Op-Ed for The Wall Street Journal , Swift wrote that “valuable things should be paid for,” emphasizing the value of her music — and that of others. After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. Brands face this pressure, too. Maintain control of your brand’s message.

Communications 147

Communications Film Radio Reputation 147

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Brands vote with their dollars. It’s no secret, the measurement of PR needs a change.

How To 223

How To Marketing Storytelling Measurement 223

Doctor Spin

DECEMBER 3, 2023

Priming can enhance memory recall, facilitate brand processing, and influence product preferences through various media.” Source: European Journal of Social Psychology 2 Bargh, J. 2017, April 20). 2017, April 20). European Journal of Social Psychology, 36 2, 147–168. 2017, April 20). Amazon.co.uk.

eBook 52

eBook Journalism Examples Resources 52

Communications Conversations

NOVEMBER 2, 2017

Thomas (@UofStThomasMN) September 25, 2017. Check out the sights and sounds from #TOJO17 at Target Field, including YOUR tweets and instagrams! link] pic.twitter.com/sblWWgWw84. Yep–that is an interesting story! Historically, # tommie johnnie had been the hash tag for the game. But it always seemed a little too long.

Case Study 113

Case Study Journalism Study Instagram 113

Sword and the Script

FEBRUARY 1, 2020

million people will watch the game – up about 3% from 2019; 91 commercials were broadcast during the Super Bowl in 2019 (SB 53) which is more than the 86 ads that ran in 2018, but still below the 102 commercials in 2017; In total, ads that ran in 2019 accounted for about 49.5 3) Should brands mix sports and politics? According to Ms.

Sports 111

Sports Advertising Advertising Survey 111

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Brand advocacy will grow. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory. Here are some we’ve noticed.

Trends 185

Trends Storytelling Corporate Leadership 185

Mindful Marketing

JANUARY 26, 2017

Will 2017 be the year that impactful PR measurement goes mainstream? Here’s what a few top Boston tech marketing pros think: Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “2017 is the year that companies will finally realize that PR activity is measurable. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

NewsWhip

OCTOBER 30, 2019

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? If you’d like to monitor your brand coverage over time, check out NewsWhip Analytics. Katherine is a Content Strategist working at the confluence of journalism + marketing.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

NewsWhip

FEBRUARY 1, 2024

To unpack this more and understand what it means for brands and businesses we sat down with Tonia Ries, who leads the Trust Barometer at Edelman’s Trust Institute, to discuss the findings from this year’s report. Here are our five key takeaways from the conversation. Source: Edelman Trust Barometer, p.54

Government 88

Government Survey Technology Ethics 88

Solo PR Pro

AUGUST 29, 2017

Arik Hanson made great points about a decline in engagement, and brands have found themselves in an awkward social space. How do brands know their social media creates impact? How do brands start? Brands have to realize what is repetitive for them might not be repetitive for their audience. Easy to type. It ain't me”.

Communications 48

Communications Viral Energy Measurement 48

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories.

How To 282

How To Storytelling B2C Measurement 282

Cision

SEPTEMBER 28, 2017

percent in 2017, hitting $83 billion.” ” But in the run-up to this year’s AdWeek in New York, it seems CMO and brand patience has started to wane. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics.

Media 230

Media Measurement Advertising Advertising 230

Karen Freberg

AUGUST 12, 2017

You can have a brand, but having a community and voice is key. We see personal brands all over the place, and that’s all find and good. However, without a voice that contributes to a meaningful discussion, dialogue, and helps build a community, then the personal brand is just for show. Bridging the digital skills gap.

Conference 40

Conference Social Media Community Education 40

Cision

JUNE 29, 2017

With 20 years of experience in communications and social change spaces, Ben took the helm on May 15, 2017. He has also led “media for media” communications for investigative journalism non-profits. I want Fenton to be the go-to agency for advocacy organizations, non-profits, foundations and sustainable brands.

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Because the more people that trust your brand, the more often they will choose you over competitors. So how can brands build trust? Would it be valuable if you knew more about the people that are already interested in your brand? Audience Data. Browser used.

Data 144

Data How To Storytelling Analytics 144

Prakkypedia

NOVEMBER 5, 2017

I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. This is “journalists talking journalism”.

Media 76

Media Journalism Radio Print 76

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What are brands doing differently today? How has the PR industry changed over the years? What has stayed the same?

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

MARCH 6, 2018

I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016 (see caveats below). Don’t miss these related posts: 20 Golden PR and Content Marketing Ideas that will Outlive 2017.

Survey 113

Survey Agency Report Corporate 113

Shift Communications

JANUARY 3, 2017

“We want to get media hits in the New York Times, Wall Street Journal, NPR – those type of tier one media outlets.”. When pressed on the “why” behind this ask, these same clients and prospects often point to the goal of broader brand awareness.

Media 104

Media Training Technology Consumer 104

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. It’s a slow and open form of journalism based on listening to its readers and the communities that it reports on. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

Victorious PR

JUNE 23, 2023

Leveraging our CEO’s crypto expertise, we can create a favorable narrative around the project, influence public opinion, and create a strong brand identity. She has been part of the crypto community from 2017 and today she works as an adviser for successful crypto projects and she regularly speaks and covers global crypto events.

Leadership 52

Leadership Community Industry Journalism 52

Deirdre Breakenridge

NOVEMBER 23, 2016

As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. She was sharing an interesting perspective on the brands getting it right on Snapchat and which ones were not. Book Reviews / Journal Research. are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

NewsWhip

OCTOBER 10, 2019

In 2017, Christmas articles alone were pinned some 10 million times. Katherine is a Content Strategist working at the confluence of journalism + marketing. The rest of Pinterest has already moved on to the next Holiday. Total Engagements per Holiday on Pinterest. Katherine Ellis. Email Katherine via katherine.ellis@newswhip.com.

Pinterest 113

Pinterest Trends Comparison Data 113

Cision

MARCH 17, 2017

Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications. What are some of the biggest PR challenges fashion brands face?

Fashion 227

Fashion Travel Interviews Instagram 227

PRSay

OCTOBER 8, 2017

Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday. Storytelling, Branding and Influencing. she holds a master’s degree in arts journalism from Syracuse University’s S.I. A native of Greenville, S.C.,

Conference 128

Conference Film Storytelling System 128

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

MARCH 12, 2018

To stay competitive in an ever-changing, fast-paced communications environment, brands are seeking effective, integrated marketing communications plans versus relying on one silo of the industry to achieve campaign success. By: Jacolyn, Account Director. to write over 6,000 love letter postcards.

Video 68

Video Mobile Consumer Advertising 68