Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

PRSay

DECEMBER 22, 2021

In an Op-Ed for The Wall Street Journal , Swift wrote that “valuable things should be paid for,” emphasizing the value of her music — and that of others. After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. Brands face this pressure, too. Maintain control of your brand’s message.

Communications 148

Communications Film Radio Reputation 148

Victorious PR

JUNE 23, 2023

Victorious PR understands the power of shaping market perception through strategic media placements, thought leadership, and community engagement. Leveraging our CEO’s crypto expertise, we can create a favorable narrative around the project, influence public opinion, and create a strong brand identity. Book a call with us today!

Leadership 52

Leadership Community Industry Journalism 52

NewsWhip

FEBRUARY 1, 2024

To unpack this more and understand what it means for brands and businesses we sat down with Tonia Ries, who leads the Trust Barometer at Edelman’s Trust Institute, to discuss the findings from this year’s report. Here are our five key takeaways from the conversation. Source: Edelman Trust Barometer, p.14 Source: Edelman Trust Barometer, p.54

Government 88

Government Survey Technology Ethics 88

Cision

SEPTEMBER 28, 2017

percent in 2017, hitting $83 billion.” ” But in the run-up to this year’s AdWeek in New York, it seems CMO and brand patience has started to wane. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics.

Media 230

Media Measurement Advertising Advertising 230

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What are brands doing differently today? We also host our annual National ¡Bravo! How has the PR industry changed over the years?

Automotive 245

Automotive Resources Strategy Consumer 245

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Justine Perez , social media specialist – U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

MARCH 6, 2018

I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016 (see caveats below). Don’t miss these related posts: 20 Golden PR and Content Marketing Ideas that will Outlive 2017.

Survey 114

Survey Agency Report Corporate 114

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Because the more people that trust your brand, the more often they will choose you over competitors. So how can brands build trust? Would it be valuable if you knew more about the people that are already interested in your brand? Audience Data. Browser used.

Data 145

Data How To Storytelling Analytics 145

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

DECEMBER 16, 2016

As a veteran who helped to launch POLITICO PRO, she was excited to rejoin the company after spending time as the publisher and president of the National Journal. 2017 will be another defining moment for POLITICO to dominate coverage of politics and policy, and continue to be the most indispensable source of journalism in Washington.

Policies 120

Policies Ethics Journalism Leadership 120

Deirdre Breakenridge

NOVEMBER 23, 2016

As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. She was sharing an interesting perspective on the brands getting it right on Snapchat and which ones were not. Book Reviews / Journal Research. are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. has been exploring in her work on women in journalism. The book is a multi-author project led by Dr Martina Topi?,

Government 103

Government Education Print Ethics 103

PRSay

OCTOBER 8, 2017

Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday. Storytelling, Branding and Influencing. she holds a master’s degree in arts journalism from Syracuse University’s S.I. A native of Greenville, S.C.,

Conference 137

Conference Film Storytelling System 137

Sword and the Script

DECEMBER 4, 2018

According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. 14) Most respondents say brands should stay clear of politics. also see why ?).

Survey 104

Survey Marketing B2B Content Marketing 104

Bianchi Biz Blog

MARCH 7, 2022

At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. How long have you been in journalism and how did you get started? The sources I grew to know in the space weren’t fatigued by media questions yet and seemed genuinely excited to share what they know.

Meeting 81

Meeting Automotive Media Transportation 81

Karen Freberg

MAY 28, 2021

I got tenure back in 2017, and since then, it’s been a whirlwind of work, dedication, and persistence to see if I could make the jump to full professor. Going to academic conferences, serving on national committees, and publishing in academic journals. I can tell you – this was a HUGE factor for me in my case!

Education 52

Education Conference Community Leadership 52

Beyond PR

SEPTEMBER 29, 2017

percent in 2017, hitting $83 billion.” As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic along with inaccurate conversion metrics driven by bots. You’re going to see where [brands] look more to earned media. “It’s time to grow up. . Far from it.

Media 57

Media Advertising Advertising Measurement 57

Bianchi Biz Blog

NOVEMBER 2, 2020

How long have you been in journalism and how did you get started? While at SAE, I also led the books publishing program, started the e-books initiative, and then took on leadership of content partnerships, video, and the publishing of SAE technical papers and standards. High-quality and compelling visuals.

Meeting 57

Meeting Automotive Mobile Transportation 57

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. A 2017 analysis of 1.4

Strategy 67

Strategy How To B2C Content Marketing 67

PRSay

OCTOBER 5, 2017

What the Bobby Axelrods may sacrifice is a purer form of success and respect, which is ultimately conveyed in a number of ways: relationships, reputations, personal and organizational brands, and the quality of the environments we travel in our daily lives. In a Wall Street Journal article published on Aug. Those are huge sacrifices.

Ethics 128

Ethics Reputation Sports Travel 128

Communications Conversations

JUNE 8, 2017

Bank to enter the national branding conversation in a very significant way. I actually wanted to work in sports and did for some time after finishing my journalism degree at the University of Minnesota. I’m excited about the 2017-18 season. It is also an opportunity for U.S. Both phenomenal quarters and complete game changers.

Banking 113

Banking Sports Financial Corporate 113

Sword and the Script

MAY 9, 2017

As a kid, my parents took me to the show, and I still remember the branded whiz-bang flashlight they purchase for me – a rare indulgence. Working for a brand with such deep roots in PR history wasn’t lost on me then – and certainly isn’t lost me now. in the morning when the leadership started to arrive for work. It was amazing.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Maxim Behar

JANUARY 31, 2024

in a small kitchen, transforming it into a machine for innovative projects and leadership in the Public Relations industry globally. And… also to reach the honor in 2017 to be officially inducted into the PR Hall of Fame in London as the first Eastern European ever in the history!

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Cision

MARCH 29, 2017

At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public. Follow him on Twitter @cglynch.

Brand 120

Brand Branding Media Infographics 120

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data-driven journalism is the future. Good data journalism helps to combat information asymmetry,” said Tom Fries, Bertelsmann Foundation.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Presspage

AUGUST 15, 2017

thought leadership. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. In fact, html5 video in email is expected to take off in 2017- stay tuned. the importance of measurability.

Technology 115

Technology Big Data Video Data 115

Maxim Behar

JANUARY 24, 2022

It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Maxim Behar

JULY 2, 2023

He travels a lot and often speaks in front of world leaders, audiences, practitioners, students, and opinion makers on Leadership, Modern Public Relations, and Social Media topics. Behar is a leading Public Relations expert with wide experience and a strong presence in many countries all over the world.

Ethics 52

Ethics Internal International Course 52

Sword and the Script

APRIL 13, 2019

Social media spending dropped for the first time since August 2017 from 13.8% An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues. This reflects the findings of my own primary research study – Should Brands Take a Public Stand on Politics?

Study 114

Study Survey Infographics B2B 114

Sword and the Script

DECEMBER 24, 2019

Most people find independent journalism and earned media to be the most credible source of information. A study that included both a focus group and a survey which found: 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information; and. 20) Should brands take a stand?

Marketing 78

Marketing Publicity Survey Study 78

Deirdre Breakenridge

JANUARY 3, 2018

Reading has helped me to learn about myself as a professional and to take greater leaps with my brand. Out of the 25+ books that I’ve read in 2017, there were four that stand out in my mind. Every morning (no matter how busy the day ahead), I’m finding time for reading, meditating, stretching, journaling, etc. A = Affirmations.

Crisis 0

Crisis Journalism Hotels Case Study 0

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Those are standard brand awareness goals. We did a whole reboot on our brand voice,” said John Fox, executive director of content. That was an evolution for us.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

PRSay

MARCH 29, 2017

Two-thirds of those surveyed distrust these institutions, a figure that doubled over the previous two years, he says in a Ragan Training video, “Engaged Leadership in the Age of Populism.” ” He cites figures from the 2017 Edelman Trust Barometer , an annual global study. ” Trust plummets in Japan.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. Data-driven. Hub and spoke.

Content Marketing 111

Content Marketing Marketing Media SEO 111