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Jay Baer Asks: Is Social Media And Journalism Linked?

Cision

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. For this first video, Baer asks and answers the important question — Is social media and journalism linked?

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. 2017 was like a charmed year for the digital commerce giant. For the MSM, 2017 was filled with ups and downs. The Winners. Mainstream media. The Losers.

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The Opportunity for Communicators: Insights on Social Journalism

Cision

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. Journalists need to look at it as a huge opportunity.

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Jay Baer Asks [VIDEO]: Is Journalism About Building an Audience or Building a Community?

Cision

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. In this video, Baer asks and answers the question — Is Journalism About Building an Audience or Building a Community?

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4 trends in journalism and what they mean for the PR industry

Communications Conversations

But, that doesn’t mean journalism is thriving again. As a fan of journalism, I’m all for paywalls. Between coronavirus, racial unrest and the biggest election of our lifetimes, there’s no shortage of hard news to read each and every day. In many ways, the situation is more dire than ever. Trust levels remain low.

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. The speed with which the #metoo movement has toppled boldface in journalism, politics, and entertainment is breathtaking, and major media companies have not been spared. Pepsi’s graceful mea culpa.

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PR Looks At Content Trends For 2017

ImPRessions - Crenshaw Communications

A look at the year in review offers some clues as to what 2017 year has in store. Here are five content predictions for 2017 that all PR people should be aware of. 2017 will see more advances in mobile, including more efficient interfaces for a better and more customized user experience. Video goes vertical. Mo’ mobile!

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