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3 Major PR Misfires in 2017

Ronn Torossian

Some companies had an incredible 2017. Other brands were not so lucky. Several big retail and service brands suffered huge embarrassments in 2017, others were buffeted by PR disasters that spilled over from last year and continued to get worse. Tesla, though they took some lumps, looked good time and again.

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Top 10 Marketing & Communications Posts of 2017

Cision

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. United Airlines reminded all of us why crisis PR is still incredibly important.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. 2017 was like a charmed year for the digital commerce giant. For the MSM, 2017 was filled with ups and downs. The Winners. Mainstream media.

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. The post 2017 Crisis Management That (Mostly) Worked appeared first on Crenshaw Communications.

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4 PR Trends for 2017

Cision

And that’s just one PR trend for 2017. If your bosses or clients can combine their industry with trending topics like data, analytics, artificial intelligence and/or virtual reality, their thought leadership will boom in 2017. This means, if you don’t have a strong influencer marketing program set for 2017, you will be way behind.

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A PR Wish List For Holiday 2017

ImPRessions - Crenshaw Communications

For example, is the brand gearing up for a particularly interesting or daring ad campaign that the PR firm might augment with some trade press? Maybe a hot-topic panel discussion could involve a brand’s SEO team for optimum results. The post A PR Wish List For Holiday 2017 appeared first on Crenshaw Communications.

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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. ” Implied links are simply brand mentions that appear in earned or shared media. The PR Industry Evolves Beyond Its Roots. PR is about generating influence. .

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