Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding Social Media YouTube 252

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. The post 2017 Crisis Management That (Mostly) Worked appeared first on Crenshaw Communications.

Crisis Management 149

Crisis Management Crisis Airlines Reputation 149

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Marketers stand to gain much by communicating brand transparency. Gaining Trust and Sales From Transparency.

Brand 208

Brand Branding Consumer Communications 208

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

With the year dwindling down, it’s time to start looking ahead to 2017. Public Relations Skills and Competencies Will Need to Expand Both Vertically and Horizontally in 2017. Tapping digital and social influence is the rallying cry of many brands when it comes to gaining ground with key constituents and customers.

Social Media 120

Social Media Agency Communications Real Estate 120

Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.” Should CEOs speak out on social, civil and political issues?

Corporate 198

Corporate Brand Branding Ethics 198

NewsWhip

JANUARY 4, 2017

Mastering social media can yield big success for brands. We identify seven ways for brands to thrive on social media in 2017. What does 2017 entail for brands? Social media has solidified as a way for brands to reach new audiences, hype up their products and services, and raise brand awareness.

Social Media 60

Social Media Brand Branding Media 60

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.

Brand 166

Brand Branding Viral Crisis Management 166

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. Why brands use virtual influencers.

Brand 116

Brand Branding Marketing Fashion 116

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

For example, is the brand gearing up for a particularly interesting or daring ad campaign that the PR firm might augment with some trade press? Maybe a hot-topic panel discussion could involve a brand’s SEO team for optimum results. The post A PR Wish List For Holiday 2017 appeared first on Crenshaw Communications.

Pitching 209

Pitching Agency SEO Publicity 209

Cision

NOVEMBER 15, 2016

And that’s just one PR trend for 2017. If your bosses or clients can combine their industry with trending topics like data, analytics, artificial intelligence and/or virtual reality, their thought leadership will boom in 2017. This means, if you don’t have a strong influencer marketing program set for 2017, you will be way behind.

Trends 120

Trends Social Media Leadership Media 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. ” Implied links are simply brand mentions that appear in earned or shared media. The PR Industry Evolves Beyond Its Roots. PR is about generating influence. .

Trends 128

Trends SEO Reputation Content Marketing 128

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Agility PR Solutions

OCTOBER 22, 2020

Cross-cultural trends While social media and personal contacts have become more diverse (+5 percent since 2017) for all consumers, there is […]. The post Even though consumers stay in “ethno-racial corners,” they want brands to share values appeared first on Agility PR Solutions.

Consumer 97

Consumer Brand Branding Social Media 97

Sword and the Script

MAY 28, 2019

That’s the backdrop for brands considering taking a public stand on a political position. That’s not what we’re talking about here and in my observation, there have been more voices urging brands to take a political position. The ensuing narrative has been that “taking a stand is no longer an option for brands.”. Click To Tweet.

Survey 151

Survey Brand Branding Publicity 151

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Journalism Agency 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. What’s next?

B2B 120

B2B Social Media Content Marketing Customer Service 120

Cision

APRIL 10, 2017

At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed. Journalists get more spam than anything else.

Brand 223

Brand Branding Pitching Media 223

Agility PR Solutions

JUNE 1, 2020

As video was accelerating 258 percent on Facebook between 2016 and 2017, Mark Zuckerberg was quoted as saying, “I see video as a megatrend.” The post Brand tips for tapping Twitter’s video marketing explosion appeared first on Agility PR Solutions. That describes the skyrocketing popularity of video on social media platforms.

Video 78

Video Brand Branding Twitter 78

The Proactive Report

APRIL 3, 2017

It should come as no surprise that the Cision 2017 State of the Media report highlights the erosion of trust in the mainstream media. The disruption of the media business impacts journalists’ productivity and performance, making the relationships between brands, trusted newswires, journalists and influencers even more vital than ever.”

Media 100

Media Digital PR Video Social Media 100

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. And in 2017, Unilever bought it for $1 billion. In 2010, Michael Dubin used to work at Time Inc.,

Brand 94

Brand Branding Leadership Content Marketing 94

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

A colleague recalled the time she led the media outreach on a multi-city event for a razor brand. The post 2017 PR Horror Stories And Lessons Learned appeared first on Crenshaw Communications. An agency can help craft the most interesting version, something we tackled in a recent post. The evils of inattention to detail.

Agency 136

Agency Pitching Communications Media 136

Reputation Us

APRIL 10, 2017

— Wendy's (@Wendys) April 6, 2017. — Aaron Paul (@aaronpaul_8) April 8, 2017. — Google (@Google) April 8, 2017. — John Legere (@JohnLegere) April 8, 2017. — Governor Sandoval (@GovSandoval) April 8, 2017. — USA TODAY (@USATODAY) April 8, 2017. carterjwm 18 Million.

Brand 92

Brand Branding Social Media Twitter 92

Agility PR Solutions

OCTOBER 9, 2018

Don’t bank on the banking industry to get its brand-intimacy act together anytime soon—new research reveals the financial services industry dropped four spots—from ranking sixth in 2017 to 10th this year—in the latest Brand Intimacy 2018 Report from marketing intimacy firm MBLM, which is the largest study of brands based on emotions.

Financial 68

Financial Brand Branding Industry 68

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Brand 111

Brand Branding Instagram LinkedIn 111

Barokas

NOVEMBER 28, 2017

Social media continues to inform the lives of everyone, especially brands. The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. 2017 was not the rideshare company’s most flattering year as the tech community watched scandal after scandal unfold each month.

Crisis Communications 76

Crisis Communications Crisis Social Media Publicity 76

Cision

DECEMBER 13, 2016

According to research from Havas Media , a whopping 55 percent of people have a natural distrust for brands — and this number is further increasing. Unfortunately, most brands do not understand how PR works. Not having a PR strategy is recipe for disaster — especially in 2017. You work on your PR game.

Pitching 72

Pitching Strategy Blogging Media 72

Sword and the Script

DECEMBER 30, 2017

The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. But we can’t.

Blogging 109

Blogging Content Marketing B2B Social Media 109

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Facebook’s cessation of reporting mobile-specific users in 1Q 2017 may have been simply because the statistic is meaningless. Let’s see what the behemoth had to say. User Growth.

Social Media 87

Social Media Facebook Media Mobile 87

Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? While I look for my next gig, I’m doing some consulting for a range of different companies helping to set their brand strategy and developing plans for them to attack their respective markets. JC: Storytelling is, in my mind, the essence of brand development.

Storytelling 107

Storytelling Brand Branding Customer Service 107

Agility PR Solutions

NOVEMBER 1, 2018

There’s a growing segment of the population that’s calling brands and businesses to task over their role in society—and is influencing others to support or abandon brands accordingly. The post CorpSumers demand brand bravery on issues—but won’t stand for “goodwashing” appeared first on Agility PR Solutions.

Brand 68

Brand Branding Reputation Study 68

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Whether you run a tech start-up ready to tell its story or manage an established brand wanting fresh visibility, you may be looking to bring on a top public relations firm in the coming year. The post How To Pick The Right PR Firm In 2017 appeared first on Crenshaw Communications.

How To 120

How To Agency Case Study Product Launch 120

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Let’s see if we’re ready for them. Content Shockwave.

Publicity 83

Publicity Trends Social Media Media 83

Business Wire

MARCH 22, 2017

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. We live in an era where there are more tools available than ever to build our own brand, but it’s important to be mindful that communicating with audiences is self-representation. had to offer.

Social Media 150

Social Media Media Trends LinkedIn 150

Agility PR Solutions

SEPTEMBER 10, 2018

Registering a glass-not-quite-half-full placement, the beverages industry ranked ninth out of 15 studied in marketing intimacy firm MBLM’s latest Brand Intimacy 2018 Report, the largest study of brands based on emotions. The top three in the industry, which moved up one spot from the 2017 study, were Coca-Cola, Coors and Budweiser.

Brand 60

Brand Branding Industry Study 60

Waxing UnLyrical

SEPTEMBER 29, 2017

In October, #measurePR welcomes Angie Jeffrey , APR, ABX’s Vice President of Brand Management, who’s on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team. October #measurePR Announcement.

Measurement 64

Measurement Facebook Big Data Data 64

Waxing UnLyrical

NOVEMBER 2, 2017

Our guest for the October chat was Angie Jeffrey , APR, ABX’s Vice President of Brand Management. ABX and ANA AFE were recently awarded the prestigious 2017 ESOMAR Research Effectiveness Award for their work. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017.

Measurement 75

Measurement Advertising Advertising Content Marketing 75

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Disrupt the native advertising/sponsored content arena by shifting the focus away from your brand and more towards what benefits your audience. Cision (@Cision) March 13, 2017.

Communications 209

Communications Brand Branding Storytelling 209