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Mainstream media versus YouTube Influencers – Which has the bigger audience?

Communications Conversations

2016 was a good year for influencers. Specifically, 2016 was a VERY GOOD year to be a YouTube influencer. In many cases, these YouTubers have bigger audiences than mainstream media shows (the video below posted by Neistat had almost 8 million views as of the the pub date of this post). Why am I writing about this?

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2016: The Year of the (Marketing) Monkey

Shift Communications

2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social. Derek Lyons.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

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Planting Hope: A Journey From Prison to Purpose with Cheryl Armstrong

PR for Anyone

Despite facing a nightmare scenario at just 16 years old, Cheryl’s determination to turn her life around helped her to write a new story. A pivotal moment came in 2016 when Cheryl completed her master’s degree amidst personal tragedy and significant legislative changes regarding juvenile sentencing.

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2016 – A Year in Traditional Media

Shift Communications

Knowing that The Verge is one of the most popular and top-tier tech publications, I scoured the site in search of contributors writing in the smart home tech space. Ultimately, the result was a comprehensive, 16-minute video interview published on YouTube and one of the industry’s most valued publications. Annie Perkins.

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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Leveraging publishers (bloggers, freelance medical writers) to write or disseminate content can help companies introduce public health campaigns and engage target audiences with your messages.

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The Top 50 #GoldenGlobes Social Influencers on Twitter

Cision

The following list was pulled during the 73rd Annual Golden Globes on January 10, 2016. BBC Breaking News (@BBCBreaking) January 11, 2016. Perez Hilton (@PerezHilton) January 11, 2016. VOGUE.CO.UK (@BritishVogue) January 11, 2016. Nina Garcia (@ninagarcia) January 11, 2016. Nerdist (@nerdist) January 11, 2016.

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