Mainstream media versus YouTube Influencers – Which has the bigger audience?
Communications Conversations
JANUARY 3, 2017
2016 was a good year for influencers. Specifically, 2016 was a VERY GOOD year to be a YouTube influencer. In many cases, these YouTubers have bigger audiences than mainstream media shows (the video below posted by Neistat had almost 8 million views as of the the pub date of this post). Why am I writing about this?
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