article thumbnail

What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

The “panel based” approach to inferring earned media exposure is statistically invalid and vastly limits the insights which can be used for reporting and optimization. In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus. How does this impact earned media attribution solutions?

Media 273
article thumbnail

Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2016 PRTech Awards Recap

Onclusive

Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media selected from 100+ nominations.

Radio 150
article thumbnail

What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

This “panel based” approach to attribution uses third-party data from providers like Jumpshot to infer earned media exposure. In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies. How does this impact earned media attribution solutions?

Media 221
article thumbnail

Meet the Media: Tim Levin, Senior Reporter at InsideEVs

Bianchi Biz Blog

My beat encompasses electric vehicles, autonomous driving, charging infrastructure and anything else that’s fascinating at the intersection of sustainability, technology and transportation. A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism.

Meeting 86
article thumbnail

In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. Here’s what is O n Fleek for 2016: 1. Any other emerging trends you’re keeping an eye on in 2016? Let’s see if I got it right.

Wireless 150
article thumbnail

Earned Media Highlights from 2016

Shift Communications

Garnering earned media coverage that is meaningful for our clients is our number one priority as their public relations partner. Below I detail a selection of media placements the NYC B2B team earned this year, and a bit of background on how and why each piece mattered to our clients. Mary McGuire. Account Manager. Contact us today !

Media 60