Onclusive

FEBRUARY 10, 2020

The “panel based” approach to inferring earned media exposure is statistically invalid and vastly limits the insights which can be used for reporting and optimization. In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus. How does this impact earned media attribution solutions?

Media 273

Media Privacy Data Analytics 273

Shift Communications

DECEMBER 2, 2016

Garnering earned media coverage that is meaningful for our clients is our number one priority as their public relations partner. Below I detail a selection of media placements the NYC B2B team earned this year, and a bit of background on how and why each piece mattered to our clients. Mary McGuire. Account Manager. Contact us today !

Media 60

Media Mobile Trends Employee 60

Cision

JANUARY 12, 2016

We ’ re two weeks into 2016 so I can ’ t say “ Happy New Year, ” but it ’ s not too late to make resolutions. In 2016, make yourself the focus. And there are a couple spots still available if you ’ re ready to write a great business book in 2016. These are four things you can get accomplished in 2016.

Writing 120

Writing Leadership Creativity Groups 120

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

Translated into the workaday world, this means the PR student intern can be a font of fresh information for press releases, pitches, media outlets and more. The tasks usually include research, media monitoring and list building with some “shadowing” of client and media meetings. Always add stretch goals.

Internal 120

Internal International Exercises Ethics 120

Deirdre Breakenridge

FEBRUARY 25, 2016

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. Here’s what is O n Fleek for 2016: 1. Any other emerging trends you’re keeping an eye on in 2016? Let’s see if I got it right.

Wireless 150

Wireless Analytics Data Trends 150

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Want to deliver valuable content in 2016? Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Onclusive

OCTOBER 26, 2016

Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media selected from 100+ nominations.

Radio 150

Radio Print Software Web 150

The Stalwart Blog

JANUARY 8, 2016

The world of social media changes quickly. If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. . Be on the lookout for these 5 social media trends in 2016: . Be on the lookout for these 5 social media trends in 2016: .

Social Media 60

Social Media Trends Apparel Media 60

Onclusive

FEBRUARY 10, 2020

This “panel based” approach to attribution uses third-party data from providers like Jumpshot to infer earned media exposure. In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies. How does this impact earned media attribution solutions?

Media 221

Media Privacy Data Analytics 221

Marketwired

FEBRUARY 26, 2016

Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. We all know the importance of curating organic content for your online audience, but new levels of pressure to do so have made this truly vital for 2016. How to Evolve with the 2016 #PRTrends Click To Tweet.

Trends 105

Trends How To SEO Google 105

Cision

NOVEMBER 23, 2015

What I want to do in this post is make a five-point argument that email is one of the most important communications channels in 2016. In 2016, Instagram may introduce ads, Twitter may change their algorithm to more of a Facebook model, or Facebook may restrict reach (content volume will increase, so this happens naturally as well).

Communications 120

Communications Mobile Facebook Study 120

Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness! Happy holidays! Alan Marcus. Senior Vice President.

Consumer 60

Consumer Media Analytics Travel 60

Remote PR Jobs

SEPTEMBER 25, 2023

While content is a fairly general term, it's important to note that there are different types of media that can be leveraged in the process. Knowing the differences between each type of media -- earned, owned, and paid -- and how to combine them is critical to the success of your lead generation efforts. At Influence & Co.,

Media 100

Media Pinterest LinkedIn Case Study 100

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer. Want to see how to do this for your blog? Here’s how. Lisa Zanchi.

Technology 83

Technology Facebook Measurement Policies 83

Marketwired

DECEMBER 15, 2015

31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016. In 2016, we want to make your lives a bit less hectic (hopefully). Email, and then social media, helped to enhance a valuable outreach tool. What should you look for in 2016? Ignore the “Social Media is Free” statement.

Mobile 100

Mobile Retail Video Social Media 100

Bianchi Biz Blog

FEBRUARY 12, 2024

A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. I did some freelancing after college and found my way back into the media business full-time a little over four years ago when I landed a job on Business Insider ‘s transportation desk.

Meeting 86

Meeting Report Transportation Automotive 86

Sword and the Script

DECEMBER 31, 2016

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 101

Blogging Content Marketing B2B Social Media 101

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. From the perspective of the consumer team in the Boston office the answer is a resounding, NO! Annie Perkins. Vice President.

Print 60

Print Media Travel Wireless 60

Mark My Words

NOVEMBER 6, 2015

You could power much of the national grid on the hype that’s been fissioning on social media. It’s November 2016 and we’re watching the latest John Lewis Christmas ad. But it would be fair to concede that the 2016 contribution to the cannon was comfortingly familiar. We’ve been drip fed on teasers and speculation has been rife.

Retail 60

Retail Television Advertising Advertising 60

Shift Communications

DECEMBER 29, 2016

Our top posts from the third quarter of 2016 focused on Google Analytics, digital ethnography, and content overload. Google introduced its Google Analytics™ Demo Account in August 2016. If you work in PR, you know the media landscape is more crowded than ever before. Want to see how to do this for your blog? Here’s how.

Analytics 74

Analytics Google Data Analysis 74

Cision

JUNE 28, 2016

For the second half of 2016, I ’ m interviewing the world ’ s best content creators, futurists and change agents to see how content got where it is today and see where it ’ s going tomorrow. . In 2016, live video seems like a no-brainer. Every innovation in social media goes through a similar growth cycle.

Social Media 213

Social Media Media Video Film 213

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Will you be a #ContentMachine in 2016? But owned media — blogs, tip sheets, case studies, webinars, etc.

Infographics 100

Infographics Survey Content Marketing Marketing 100

ImPRessions - Crenshaw Communications

JULY 10, 2017

What’s more, it takes PRs with diplomacy and sometimes backbone to ferret out the “good stuff” and tell a boss or client that their idea won’t pass media muster. Be the PR person media love to hear from. Honors awarded by media outlets. Subsequent pitches went through a more rigorous vetting process.

Pitching 170

Pitching Media Product Launch Agency 170

ImPRessions - Crenshaw Communications

JULY 10, 2020

On the Media. This weekly podcast hosted by New York Public Radio explores how the media is made, examines threats to free speech and unravels hidden agendas in major news stories. Every week on For Immediate Release, join a conversation that analyzes digital and social media news for PR pros. The NewsWorthy . Women at Work.

Sports 332

Sports Radio Retail Advertising 332

Shift Communications

DECEMBER 11, 2015

2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Media continues to fragment, yet third party influence continues to hold tremendous value. That’s the good news: most likely you won’t be in a tear down, reboot mode in 2016.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Agility PR Solutions

MARCH 23, 2023

Amidst the New York Times’ positive quarterly earnings call in early February was the sustained success of one of the best news media acquisitions ever.

Brand 153

Brand Branding Media Publicity 153

The Stalwart Blog

OCTOBER 8, 2015

As we look towards 2016, here are five things every PR professional can do to prepare for a successful year ahead. While it’s not uncommon for reporters and editors to change periodically, there are other aspects of media outlets that alter as well. I previously had a list that was strictly media. Create editorial calendars.

Small Business 60

Small Business Twitter Analytics Examples 60

Buchanan PR

OCTOBER 5, 2023

As media professionals, we can’t help but take a look at the buzz surrounding the popstar and wonder: what can we learn from the cultural phenomenon that is Taylor Swift’s empire? Thus began a downward spiral of Swift’s image in the media. A year after the “Famous” fiasco occurred, Swift was ready to get back in the game.

Strategy 82

Strategy Media Viral Trends 82

The Resolution Blog

DECEMBER 16, 2015

Research published in November this year by accountancy firm, Kingston Smith , suggests that PR agencies had the highest operating profit out of all marketing sector agencies, including ad, media and digital agencies. So, if it’s not money holding back innovation, then what is? One possibility is the organisational culture within PR.

Case Study 120

Case Study Agency Creativity Study 120

PRSay

DECEMBER 13, 2018

For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. adults said they often get news from social media, compared to 16 percent from print newspapers. Television remains the most popular way Americans receive news, though its use has fallen since 2016.

Print 126

Print Newspapers Social Media Television 126

The Proactive Report

MAY 27, 2017

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same.

Media Relations 127

Media Relations Media Newspapers Radio 127

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. First how can “social media” AND “social media marketing” be skills?

Social Media 174

Social Media Media Analytics Data 174

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Bianchi Biz Blog

DECEMBER 16, 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016. Happy reading!

Meeting 98

Meeting Automotive Mobile Media 98

Cision

SEPTEMBER 12, 2016

Social media monitoring and measurement not only offer insights into what people are saying on social media, but also how they’re using things like hashtags to say it. Because what is the addition of a hashtag to an otherwise identical piece of content but an A/B test?

How To 120

How To LinkedIn Instagram Twitter 120

Cision

APRIL 22, 2016

While outlets like The Wall Street Journal decided to opt out, other media, both traditional and digital flocked to share the most influential moments of the show. The introduction of one media platform (social media) does not necessarily mean the replacement of another (traditional news).

Fashion 120

Fashion Data Software Twitter 120