What The Jumpshot Closure Means for Earned Media Attribution
Onclusive
FEBRUARY 10, 2020
The “panel based” approach to inferring earned media exposure is statistically invalid and vastly limits the insights which can be used for reporting and optimization. In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus. How does this impact earned media attribution solutions?
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