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Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Can the news media absorb the volume of infographics we churn out? Put another way, you have about a 3% chance to place a regular infographic in any kind of traditional media coverage.

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How AI Can Help Your PR Strategy

Onclusive

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. What this means for PR. Companies spend about $30 billion on PR per year, and executives rightfully demand to see a return on that investment.

Strategy 294
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SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. SHIFT Vice President of Marketing Technology Christopher Penn said, “HAROLD provides SHIFT with limitless scale. 2014: ZIPR Mobile PR Spokesperson App.

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State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Are you ready for this level of technology? Vice President, Marketing Technology.

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State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Are you ready for this level of technology? Vice President, Marketing Technology.

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State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Are you ready for this level of technology? Vice President, Marketing Technology.

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IBM Vision: The Future of AI and Public Relations

Shift Communications

At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Social media management. The Data Science Shortage. IBM data scientist Dr. Kyle Weeks said 83% of managers can’t find any to hire: #IBMVision @kyleaweeks : How bad is the data science shortage?

Publicity 166