Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! cta] The post 2016 – A Year in Traditional Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. They were able to capture her special story and the memories her McDonald’s family had with her.

Print 60

Print Media Travel Wireless 60

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).

Facebook 48

Facebook Nonprofit Enterprise Google 48

PRSay

NOVEMBER 5, 2021

Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise. As a result, consumers have been holding brands accountable for the perceived endorsement of problematic news content. Providing an opportunity to lead. Improving MBI is another similar opportunity.

Communications 187

Communications Journalism Advertising Advertising 187

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. This growing device mesh leads Gartner’s list of strategic technology trends of 2016.

Hotels 198

Hotels Mobile Travel Automotive 198

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Improve internal communications. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Maxim Behar

MAY 12, 2021

At a glamorous ceremony, the prestigious international jury honored the agency for its successful projects in 2019/2020 among a total of 150 entries. impressed the jury in one of the most contested categories, "Event or Launch" and with which it achieved a triple success, are campaigns with international scope and global significance.

Groups 52

Groups Communications Public Affairs Internal 52

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. This was way below Wall Street’s expectations.

Twitter 235

Twitter Customer Service Web Facebook 235

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Launched in January 2016, the brand had one fundamental problem — low awareness. KPI: 1,000 downloads What was so good about the campaign?

Measurement 136

Measurement B2B Google Financial 136

Contently - Strategy

AUGUST 11, 2022

However, ad spend is down , particularly in consumer and B2B tech. You can streamline communication with both internal and external teams with platforms like Slack or even our own Contently, where you can manage deadlines, projects, and communications all in one location. How to adapt your goals during tough times. You should be!

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

PRSay

JANUARY 29, 2019

When Graham joined Amazon Web Services in 2016, there were 10,000 employees. Being able to stay on top of how people consume information is critical to even making a small dent.”. According to a study published in the Daily Mail , employees are connected to technology at work for an average of 12 hours per day.

Tourism 150

Tourism Employee Web Travel 150

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

The sixth annual # givingTuesday on November 28 will probably smash 2016’s record-breaking haul of $168 million in charitable donations and thousands of hours donated to those in need. And consider campaigns that don’t constantly ask for donations from cause-fatigued consumers.

Corporate 168

Corporate How To Employee Nonprofit 168

Sword and the Script

JULY 7, 2020

Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). Prowly is headquartered in Poland and is among a growing list of newer international PR tech companies worth keeping an eye on. In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 125

Technology Publicity Software Print 125

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. Internally, data can inform our PR strategy and make our branded content better and more engaging. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S.

Trends 157

Trends Privacy Data Reputation 157

Stern + Associates

DECEMBER 19, 2022

He and his co-authors were ahead of their time when they published the 2006 article for Harvard Business Review (HBR), “ Strategies for Two-Sided Markets ,” followed by their bestselling book “ Platform Revolution:How Networked Markets Are Transforming the Economy and How to Make Them Work for You ” in 2016.

System 62

System Technology Engineering Data 62

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

ImPRessions - Crenshaw Communications

JUNE 30, 2016

But 2016 turned out differently. This year, despite a 38% increase in PR Lions award entries, just two “pure-play” PR agencies took home metal, making 2016 the most lackluster performance for PR shops since the category was created four years ago. But at the end of the day, PR is far more than a support for marketing.

Agency 120

Agency Creativity Advertising Advertising 120

ImPRessions - Crenshaw Communications

APRIL 12, 2016

For example, a medical device client launched with a heavy b2b focus for their products and services, only to migrate a year or so later to a more consumer-oriented positioning. As the second quarter of 2016 begins, now is an opportune time to think like a “start-up” and get some fresh PR perspective.

Company 120

Company Guidelines Leadership Financial 120

Cision

JULY 12, 2016

Your audience is no longer consuming content in the same ways they once did. I think there’s just so much content out there for viewers to consume, and so many ways to consume it, that for a PR professional we have to make sure that our brands are breaking through the clutter more than ever. So how can you ensure you reach them?

Television 120

Television Crisis Crisis Management Fashion 120

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute.

Case Study 92

Case Study Study Brand Branding 92

5W PR

MARCH 12, 2018

Lycored, an international wellness company at the forefront of ingredient and nutrition supplements, looked to 5W Public Relations to develop and implement a 360-degree campaign that created a conversations around ingestible skincare as an essential part of skin health in the U.S. to write over 6,000 love letter postcards.

Video 68

Video Mobile Consumer Advertising 68

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant.

Real Estate 60

Real Estate Leadership Conference Construction 60

PRSay

AUGUST 8, 2016

It might be a bit of an understatement to say that 2016 has been an interesting year – and we are only a bit more than halfway through. As we enter the second half of the year and lead into the 2016 International Conference (ICON) in Indianapolis, we don’t intend to slow our pace. Diversity is a reality, not a policy.

Conference 60

Conference Leadership Meeting Internal 60

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data 70

Data Retail How To Sports 70

Reputation Us

JULY 14, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. Check out Cision’s free “State of the Media 2016 Report!” On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Barokas

DECEMBER 12, 2017

Well it all comes down to a few key factors and a LOT of internal brainstorming and discussions. Working with Survey Monkey, we polled 1,000 consumers across multiple generations with questions about their fraud IQ and how their knowledge (or lack thereof) affects their online shopping behaviors.

Survey 60

Survey How To Data Pitching 60

Doctor Spin

JANUARY 16, 2024

“Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” Source: Industrial Marketing Management 4 Tong, P., & Crosno, J. A meta-analytic review. In Wikipedia.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Burrelles Fresh Ideas

MAY 9, 2023

Consumers engage with companies or brands in many different ways—across multiple platforms and channels. And in 2016, it launched its interactive Integrated Evaluation Framework (IEF) tool. It’s not enough to just count what’s easy to count; you must measure what really matters. But don’t stop there!

Measurement 40

Measurement Comparison Advertising Advertising 40

Reputation Us

JULY 13, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Meanwhile, brands have their own networks — both internally and externally. They’re potential influencers and advocates, as well.

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

SEPTEMBER 8, 2016

As the VP, my objectives will focus on expanding our client base on a more global scale, growing the diversity business and becoming a national thought leader on how organizations successfully handle diversity issues internally and externally. Download our new report – Cision’s 2016 Global Social Journalism Study – today.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

PR 20/20

AUGUST 8, 2017

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Today’s consumers have a digital-first attitude, relying more on their social media inbox for news than old-school snail mail. Create workflows to streamline internal and external communications. Emily is a dual major studying Public Relations at S.I.

Software 47

Software Tools Internal International 47

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Guest Post by Karen Freberg. Team Story. Freberg has presented at several U.S.

Customer Service 40

Customer Service Employee Internal International 40

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Social Media 128

Social Media Agriculture Marketing Media 128

The Resolution Blog

NOVEMBER 25, 2015

They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. PR planning for 2016? He’s talking about the same topic the PRSA International conference this weekend in Atlanta. Brain gems for decision-makers. Swarmwise eBook: Building a community. Or do they?

eBook 120

eBook Google Tools Analytics 120

The Hoffman Agency

MAY 23, 2018

Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? They were thrilled to report that: Attendance for the 2017 hit a record-high of 55,111, a 30 percent increase from 2016. We achieved an all-time high of 11,982 international visitors, a 26 percent increase from 2016.

Trade Shows 28

Trade Shows Conference Industry Internal 28