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Kicking Off #PRStudChat in 2016 with PR Strategy

Deirdre Breakenridge

ET to kick off 2016 with a Twitter chat discussion on PR Strategy. If you’re in PR and communications, then strategy should be top of mind, helping you to be more effective with your PR activities, and to make strategic decisions around the best ways to communicate. It’s time to ring in the New Year with #PRStudChat!

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#measurePR Recap (Feb 2016): Measuring Community

Waxing UnLyrical

Seeing as how February, as a month, is all about love, I wanted to focus this month’s #measurePR chat on the folks who give us the most love in our businesses: our community. On how online community impacts PR and vice versa: A3: An engaged community can be a fantastic PR resource, esp in times of disaster.

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How To Use Hashtags More Effectively in 2016

Cision

These are the obvious places for hashtags: platforms where the community uses hashtags as a means to organize information. The utility and nature of connection on Facebook and LinkedIn don’t require contextualization in the same way that information needs to be organized for discovery on other platforms.

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How PR can innovate in 2016

The Resolution Blog

The shift to digital requires research specialists and data scientists to analyse and interpret the vast quantities of information required for effective communication and campaign planning; creative strategists to come up with channel agnostic idea; editorial and design specialists to produce creative content; community managers to engage with brand (..)

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#measurePR Recap (November 2016): Measuring Engagement

Waxing UnLyrical

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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8 tips for health care organizations to foster better communication in 2016

Reputation Us

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. Figure out cross-generational communication — quickly. Recognize that communicating to your health care consumers is not “one-size-fits-all.”

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From Crisis Point to Turning Point

Maxim Behar

Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case. Many people deem the Bell Pottinger case an incredible precedent and a milestone in the PR industry.

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