Scott Public Relations

AUGUST 27, 2019

In a digital age increasingly free of traditional informational gatekeepers, it often seems as if lies pilot a jet while the truth rides a scooter. Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? Cailin O’Connor, Ph.D.,

Healthcare 40

Healthcare Insurance Insurance Communications 40

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Honestly, this traditional format is completely obsolete now.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Beyond PR

JULY 13, 2016

Up-to-date, reliably sourced information from organizations that are experts on these topics can help citizens create a roadmap from entrepreneurship all the way through to retirement and social security. The media and other audiences will take note of ill-informed, empty messaging. Energy and Environment. Healthcare and Public Safety.

Energy 40

Energy Healthcare Policies Agriculture 40

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” 16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. Not all predictions are positive.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Presspage

AUGUST 10, 2018

A particularly effective way of communicating to the public is by tying this form of content to items in the news cycle. A symptom of our times is that important information is often diluted within a sea of pointless non-stories dressed up as breaking news. Embrace the power of storytelling. Leverage your Employees. Stay current.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

After a video of a Comcast service rep falling asleep on a customer’s sofa while on hold with the home office went viral, It had nowhere to go but up. In 2016, however, it seemed to steer things back onto a positive path. Align the goals of public relations and customer service. You get what you incentivize.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Prohibition

MAY 9, 2023

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. Launched in China in 2016, the app quickly gained popularity in Asia before expanding to the US and other countries.

Privacy 62

Privacy Social Media Instagram Viral 62

NewsWhip

AUGUST 18, 2020

People were also very open to positive stories, on a personal and community level. One of the first big stories was about an Italian town that came together to sing on their balconies to show community spirit in the face of the tragedy. . Iffy quotient.

Web 78

Web Comparison Facebook Community 78

Doctor Spin

DECEMBER 4, 2023

It also hampers critical thinking, as people are less exposed to diverse viewpoints and more likely to accept biased information as truth. Confirmation bias is a cognitive bias in which individuals tend to focus on information that supports their existing beliefs, while overlooking contradictory information.” Perspective-taking.

Media 52

Media eBook Viral Construction 52

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52