Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images.

How To 282

How To Storytelling B2C Measurement 282

Flack's Revenge

OCTOBER 29, 2020

Politico says they can be “happenstance or deliberately orchestrated;” the article lists examples going back to 1840. The Wall Street Journal Wouldn’t Buy It. The article is fascinating on a number of levels. The Trump team left believing that The Journal would blow the thing open. So far, so good.

Journalism 136

Journalism Report Government Conference 136

NewsWhip

OCTOBER 30, 2020

We’re looking at the last six months specifically as Bernie Sanders officially dropped out of the race in mid-April, and Joe Biden was firmly solidified as the Democratic candidate in the next couple of weeks after that, after articles stopped focusing on the end of the primary race. In short, while Trump has been getting around 3.5x

Viral 174

Viral Journalism Analysis Comparison 174

NewsWhip

JANUARY 27, 2020

million engagements to stories covering the movement, Oscar noms themselves and final results, 2016 still holds the record for most engagements to content about #OscarsSoWhite. Engagements to #OscarsSoWhite content in 2016. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis.

Film 88

Film Media Television Journalism 88

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. The article attacked Pizza Hut’s education-supporting initiatives.

Communications 186

Communications Journalism Advertising Advertising 186

Flack's Revenge

FEBRUARY 6, 2018

But it is a good time to take stock; as Facebook has come full circle in less than two years; from when they were accused of liberal newsfeed bias in May 2016 to their machinations to make news safe, to Facebook’s “no mas” moment a couple of weeks ago. Frankly, I’m exhausted as they took us on a wild ride.

Facebook 120

Facebook Journalism Local Google 120

PRSay

MAY 4, 2017

The concern over “fake news” isn’t just a problem for the journalism industry — it’s an issue for all professional communicators. Who knows — it may help a journalist write a more trustworthy article if he or she is citing a transparent and detail-oriented survey. Be specific with sourcing and survey data.

Publicity 143

Publicity Communications Journalism Media 143

Flack's Revenge

FEBRUARY 3, 2016

Dieter Bohn (@backlon) February 2, 2016. ಠ_ಠ (@MikeIsaac) February 2, 2016. Arik Hesseldahl (@ahess247) February 2, 2016. But language geek that I am, I latched onto the words some articles used to describe the technology: “mixed reality” Ahhh, reality used to be so – um, real – and much simpler.

Journalism 120

Journalism Technology Strategy Company 120

Flack's Revenge

JUNE 20, 2018

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. Back in 2016, when I last covered the reports , the main storyline was social media’s growing role in news distribution. There’s been a sharp decline in Facebook Instant articles.

Journalism 136

Journalism Facebook Advertising Advertising 136

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. However, the 2016 consumer will want to engage more with docs, not just apps. Casey Boggs is president of Portland-based LT Public Relations.

Communications 60

Communications Insurance Insurance Privacy 60

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. Earned coverage can’t be blocked.

Journalism 185

Journalism Advertising Advertising SEO 185

PRSay

MAY 28, 2021

Newsom was a Texas Christian University professor emerita of the Schieffer School of Journalism and authored numerous books. She received PRSA’s highest individual honor, the Gold Anvil Award, at the PRSA 2016 International Conference in Indianapolis. Douglas Ann Newsom, Ph.D., She was 87. Kruckeberg, Ph.D.,

Education 78

Education Conference Journalism LinkedIn 78

PRSay

DECEMBER 7, 2017

This advice is especially critical as we found in our 2016 study that young professionals did not feel prepared to provide ethics counsel. Neill is an assistant professor at the Baylor University in the Department of Journalism, Public Relations & New Media. We pursued this latest study in response to those findings.

Ethics 102

Ethics Journalism Conference Study 102

ImPRessions - Crenshaw Communications

JULY 18, 2018

In 2016, Gizmodo got ahold of a stray email thread from a Microsoft employee that included some highly detailed “dossiers” about journalists. We also include the reporter’s three most recent and relevant articles and their Twitter handles, offering a glimpse into the style and beat of the journalists.

Interviews 136

Interviews Construction Report Journalism 136

Flatiron Communications

APRIL 19, 2022

The Wall Street Journal ($100). Fortunately, we’re seeing glimmers of hope for solving the dual challenge of making quality journalism affordable and sustaining the publishers and reportorial staffs who produce it. It even lets users share articles with those who don’t have subscriptions. The Washington Post ($48).

Journalism 36

Journalism Enterprise Local Writing 36

Cision

FEBRUARY 16, 2016

Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. respondents to Cision’s survey said multimedia journalism was the most important trend of the year, receiving more votes than any other trend. Approximately 29 percent of U.S.

Report 120

Report Media Television Pitching 120

Stephen Waddington

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167

Publicity Ethics Training Education 167

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. At more than 6500 words, the article is a very long read for any medium, let alone online. Video goes vertical.

Trends 120

Trends Mobile Video Film 120

Rock the Status Quo

APRIL 8, 2016

“Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. It seems making the leap is very difficult for many – even in journalism. Carrie Morgan (@morgancarrie) April 7, 2016. Mark DelSasso (@videoarch) April 7, 2016.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

“Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. It seems making the leap is very difficult for many – even in journalism. Carrie Morgan (@morgancarrie) April 7, 2016. Mark DelSasso (@videoarch) April 7, 2016.

Storytelling 100

Storytelling Resources Journalism Examples 100

Sword and the Script

APRIL 6, 2021

This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. Sources pay a fee if they are included in a published article. Articles, blog posts and content picks. Vetted co-founder and CEO Jon Amar also owns a PR consultancy.

Media 105

Media SEO Analytics Analysis 105

Cision

NOVEMBER 2, 2016

All numbers were pulled October 14, 2016. Jared Diamond, The Wall Street Journal – @jareddiamond. Josh Kraushaar, National Journal – @HotlineJosh. Cision Senior Marketing Manager Amanda Hicken and the Cision Media Research team contributed to this article. Jesse Spector, Sporting News – @jessespector.

Sports 120

Sports Social Media Analysis Journalism 120

Doctor Spin

DECEMBER 4, 2023

Source: Digital Journalism 1 Ling, R. Digital Journalism , 8, 596 – … Continue reading When media content is influenced by biases—such as confirmation bias, sensationalism, or media logic—it tends to favour certain narratives or perspectives, often at the expense of a balanced and comprehensive view. Digital Journalism, 8, 596 – 604.

Media 52

Media eBook Viral Construction 52

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We The content they produce must be neutral, helpful and authoritative in nature – like that which PR has mastered for contributed articles for ages. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

APRIL 12, 2022

million in 2016. While it’s free to join as an expert, the company makes money by charging listed experts when and if they are mentioned in an article. Shortly after, Propel, raised an impressive seed round (details follow below). Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly.

Software 88

Software Pitching Measurement Enterprise 88

Deirdre Breakenridge

MAY 30, 2018

Oxford Dictionary’s word of the year in 2016 was post truth : an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief. For every fact there is a counterfact. mindset that Deirdre Breakenridge highlights on this blog.

Communications 171

Communications Training Education System 171

Cision

OCTOBER 2, 2015

Here’s the top media industry stories we’re following this week: The Big News: Mass shooting at Umpqua Community College in Roseburg, Oregon prompts further discussion over gun control ( The Oregonian ); NASA finds water on the red planet, begging the question, is there life on Mars ? Image courtesy of marco monetti on flickr.

Real Estate 120

Real Estate Media Mobile Radio 120

PRSay

AUGUST 16, 2019

The Journal of Management Education recently published an article from MBA Committee members with research showing that there is a need for an interdisciplinary approach to strategic communications. Since the integration of the program in 2016, the program, focused mostly on campuses in the capital region near Washington D.C.,

Reputation 66

Reputation Course Corporate Trends 66

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. I thought this recent WaPo article was interesting. I was in the TV news business for 23 years.

Media 112

Media Journalism Report Video 112

Cision

MARCH 31, 2016

What was behind your decision to switch from journalism to PR? Read Cision’s free “State of the Media 2016 Report!” How will your background in journalism help you in this new position? I’m also looking forward to working with a great group of people with a wide range of skills and experience.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Bianchi Biz Blog

MAY 17, 2021

Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption.

Meeting 65

Meeting Automotive Engineering Media 65

Bianchi Biz Blog

SEPTEMBER 20, 2021

The first one is a review of a 2016 Lincoln MKX ( [link] ) and the second is a first drive of the updated 2019 Honda Pilot ( [link] ). I led the charge (yes, pun intended) on this project, hosting four separate videos and pumping out at least as many written articles. How long have you been in journalism and how did you get started?

Meeting 66

Meeting Automotive Media Airlines 66

Presspage

NOVEMBER 13, 2017

These tech giants allowed citizen journalism to proliferate, and for PR, this meant that companies could now become the source of their own news. If you place the tag in the HTML header of one of your articles, Google News may show the article with a ‘Featured’ label on the Google News homepage and News Search results.)

Google 94

Google Guidelines SEO Engineering 94

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. In 2016, Heliograf created more than 500 articles in the same time frame. Brand journalism is the key to a killer digital newsroom.

Company 111

Company Media Journalism Report 111

Cision

MARCH 22, 2016

How did you get your start in journalism? Cision’s State of the Media 2016 Report found that 93 percent of journalists prefer to receive pitches via email. If I was stuck on a desert island, I’d…have to have a computer to record my experiences to do an article or write a book. Do you find this to be true? I think so.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

FEBRUARY 11, 2016

However, it’s Fast Company ’s article on Patty McCord, former chief talent officer, that highlights how earning media coverage around company culture takes time…and for Netflix, a 124-page document about how to make it happen. Consequently, the career website named Airbnb the best tech company to work for in 2016.

How To 120

How To Media Employee Policies 120