2016 Article Journalism Storytelling 
Cision
OCTOBER 4, 2017
From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images.
ImPRessions - Crenshaw Communications
NOVEMBER 23, 2016
From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. At more than 6500 words, the article is a very long read for any medium, let alone online. Video goes vertical.
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Sword and the Script
DECEMBER 21, 2021
Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . The content they produce must be neutral, helpful and authoritative in nature – like that which PR has mastered for contributed articles for ages. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.
Ishmael's Corner
JANUARY 27, 2015
But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Fortune Magazine Gets into the “PR” Business.
Cision
MARCH 31, 2016
What was behind your decision to switch from journalism to PR? Read Cision’s free “State of the Media 2016 Report!” How will your background in journalism help you in this new position? I’m a big film buff; and talk about a good storyteller. Want to improve your media relations?
Presspage
APRIL 12, 2018
It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. In 2016, Heliograf created more than 500 articles in the same time frame. Brand journalism is the key to a killer digital newsroom.
NewsWhip
SEPTEMBER 5, 2019
Pumpkin spice season was barely a blip on the radar a few years ago, generating a collective 2 million engagements to content in all of 2016. Katherine is a Content Strategist working at the confluence of journalism + marketing. In 2019, it hit 2 million engagements in the span of four days this August. Katherine Ellis.
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