Sword and the Script

JULY 2, 2019

3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 More articles, but shorter pieces. On average, authors are producing more articles that are shorter in length. g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

Ishmael's Corner

JANUARY 27, 2015

While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. The Wall Street Journal Bombs at BuzzFeed-like Storytelling. It’s a Bird.

Industry 60

Industry Storytelling Journalism Corporate 60

PR Conversations

MARCH 8, 2016

.” As two females connecting across the planet to correspond about a pioneering woman who linked both our professions, I decided to look at the chapter that Mabel authored in the 1948 text: Your Public Relations that we are serialising here , to acknowledge International Women’s Day 2016.

Publicity 40

Publicity How To Newspapers Radio 40

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. If you’ve reached this far, you’ll know I’m feeling snarky about the state of PR affairs at the start of 2016. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

PR Conversations

MAY 24, 2016

Looking back to the early 1990s, articles reveal an unprecedented rate of closure of consultancies, but do not consider the impact this had on practitioners and their careers. Volatility of consultancy sector PR careers. Based on historic reports in the the UK version of PR Week, churn appears to be most prevalent in the agency sector.

Publicity 41

Publicity Agency Study Mobile 41

Sword and the Script

AUGUST 13, 2019

Some articles I’ve read cite 11 acquisitions in its recent history. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ). 6a) June 6, 2016: DOJ Rules on PR Newswire. 1) February 18, 2014: Enter GTCR .

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Bianchi Biz Blog

MAY 17, 2021

Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption.

Meeting 65

Meeting Automotive Engineering Media 65

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. thought leadership.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Ironically, it was the most emailed article of the day.”. In 2016, an email marketing agency in the UK called AlchemyWorx tested 21 billion emails and found no real difference in the subject line length. Their recommendation?

Study 92

Study Marketing Data Analysis 92

Flack's Revenge

JUNE 20, 2018

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. Back in 2016, when I last covered the reports , the main storyline was social media’s growing role in news distribution. There’s been a sharp decline in Facebook Instant articles.

Journalism 136

Journalism Facebook Advertising Advertising 136

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

JANUARY 15, 2016

Peter Himler (@PeterHimler) January 13, 2016. The Wall Street Journal just penned a fawning profile of her. The Wall Street Journal was just accepted onto Snapchat Discover.) advertising). Didn’t PewDie Pie of Maker Studios fame just land how own YouTube network ? Karlie Kloss on Twitter.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Flatiron Communications

NOVEMBER 28, 2018

Within 24 hours, Facebook took the following five actions: — Refuted the Times article on its website. — Served up Mark Zuckerberg to reporters by phone. advertisers sound off: [link]. Low motives, high comedy, zero integrity. Jay Rosen (@jayrosen_nyu) November 15, 2018. Now we know Facebook will do whatever it takes to make money.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Flatiron Communications

FEBRUARY 17, 2016

As our impossibly divided nation chooses sides in the battle over whether President Obama has the Constitutional right to nominate a replacement for Justice Scalia (hint: he does), more bad news keeps coming about the future sustainability of newspapers: Gannett’s revenue falls on continued declines in advertising sales and circulation https://t.co/NYn5Ip6w2f

Newspapers 28

Newspapers Print Government Journalism 28

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’? Its title: “Trust Me, PR Is Dead.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48