Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness! Happy holidays! Alan Marcus. Senior Vice President.

Consumer 60

Consumer Media Analytics Travel 60

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence.

Blogging 114

Blogging Software B2B Survey 114

Sword and the Script

MARCH 8, 2016

The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. PR agency: $84,500. If you work for an agency, you should be angling to work on representative client accounts now. 6 Ways to Get More from your PR Agency. CC BY 2.0 ).

Survey 60

Survey Tourism Airlines Financial 60

Sword and the Script

SEPTEMBER 5, 2023

Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. Agencies are cheap and don’t want to spend on tools that cut into margins. The operations, the technology and the cultures are rarely compatible.

Software 165

Software Marketing Leadership B2B 165

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Vice President, Marketing Technology. cta] The post Top Data-Driven PR Trends of 2016: Interactive Infographics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. Vice President, Marketing Technology. How is Facebook faring as the current king of the hill? User Growth. Facebook now sports 1.86 Christopher S.

Facebook 60

Facebook Mobile Retail B2C 60

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. billion in 2016 (Public Relations and Communications Association, 2016). This data in each case has been collected by a third-party research agency. To communicate effectively across a full range of platforms and technologies.

Publicity 167

Publicity Ethics Training Education 167

Shift Communications

DECEMBER 15, 2016

We worked through technology glitches, changes in plans, changes in schedules and more in the home stretch, as this format was a first for both client and reporter. cta] The post 2016 – A Year in Traditional Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Annie Perkins.

Print 60

Print Media Travel Wireless 60

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. In an earlier post, we discussed what makes tech such a different animal.

Trends 157

Trends Privacy Data Reputation 157

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Mindful Marketing

JANUARY 14, 2016

Chobani ‘s CMO was recently quoted as saying that PR is becoming “increasingly vital” in an article by AdAge titled “ How Public Relations is Earning Its Place in 2016.” The good news for PR agencies it that there are many tools to help deliver such reports with deeper insights in less time.

Agency 50

Agency Analysis Analytics Tools 50

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 Edelman will be the first agency to cross-reference earned audiences with Cision’s 925+ million influencer profiles for targeted ongoing engagement.

Analytics 68

Analytics Report Technology Pitching 68

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive.

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

MARCH 7, 2017

The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000.

Survey 73

Survey Corporate Comparison Financial 73

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? Guest Post by David Klein. What can or should be measured about how the firm delivers its services? It’s not sexy.

Measurement 40

Measurement Agency Employee Insurance 40

ImPRessions - Crenshaw Communications

JULY 17, 2017

Particularly on mobile devices, consumers are still using technology to block intrusive and irrelevant ads, placing pressure on digital marketers to deliver better ad messages. This is an existential threat to ad agencies, of course, but it also poses challenges and limitations for PR firms in ad networks as well as independents.

Trends 159

Trends Mobile Advertising Advertising 159

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Agencies are having to think of new, creative ways to use video for selling a product or message. Video goes vertical. Video goes vertical.

Trends 120

Trends Mobile Video Film 120

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

The Resolution Blog

DECEMBER 30, 2015

In January we kicked off our adventure by inviting 20 UK PR practitioners and agency leads to join us for an industry retrospective session on a boat on the Thames ! In December, we made a huge update to our app where we integrated ad-blocker technology to the image grabber so our customers could say goodbye to pop-ups and cookie messages.

eBook 120

eBook Measurement Community Technology 120

Cision

MARCH 1, 2016

In this interview, he discusses the pervasiveness of technology in PR, the necessity of collaboration with others and how to best communicate with customers. The only major dislikes are dealing with any clients that don’t treat agency partners as strategic partners. Read the free State of the Media 2016 Report today!

Technology 120

Technology Industry Storytelling Strategy 120

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Here are the 7 lessons: 1. Here’s a personal example.

Creativity 150

Creativity Trends Agency Technology 150

The Proactive Report

JULY 23, 2017

” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. DemandGen Report – 2016 Content Preferences Survey ). It gets better results and improves customer experience.

Strategy 149

Strategy SEO B2C Engineering 149

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted?

Ethics 91

Ethics Healthcare Government Energy 91

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. These online personalities are typically created by media agencies and/or brands. Thanks to evolving technologies, influencer marketing in the Metaverse is constantly changing, with many virtual influencers surpassing 1 million followers.

Brand 116

Brand Branding Fashion Marketing 116

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. There are exceptions but they are limited.

Storytelling 78

Storytelling Internal International Social Media 78

5W PR

OCTOBER 3, 2018

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Of course you have: the game took the world by storm in 2016, and opened the eyes of marketers everywhere to the potential of this technology. Ever heard of Pokemon GO?

Technology 88

Technology Storytelling Consumer Brand 88

Shift Communications

MAY 22, 2017

83% of managers in 2016 can’t find/hire any. Those PR professionals, in-house teams, and agencies which build data science capabilities quickly will have a decided advantage over those who do not, but talent will be the greatest challenge. Vice President, Marketing Technology. pic.twitter.com/plqrYTUht3.

Publicity 166

Publicity Analytics Data Advertising 166

Cision

MAY 12, 2017

A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. Smith joined the organization as an account coordinator in November 2016, and quickly advanced through her ability to craft successful campaigns and land national coverage for clients.

Financial 180

Financial Television Leadership Travel 180

Wadds Inc.

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. billion in 2016 (Public Relations and Communications Association, 2016). This data in each case has been collected by a third-party research agency. To communicate effectively across a full range of platforms and technologies.

Publicity 72

Publicity Ethics Training Education 72

Flack's Revenge

APRIL 18, 2016

A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators. Also, I thank the great panel that assisted with my influencer marketing session: Lina Roque , CA Technologies (congrats for winning a Social Guru award!), Seven sessions.

Tools 120

Tools Banking Social Media Technology 120

PRSay

AUGUST 31, 2016

EST. But keep in mind if we limit ethical discussions to just September, we will be doing our teams, our employees, our agencies and our organizations a disservice. Best practices for Ethics Curriculum in Public Relations – Sept. If you see an ethical issue, carve out time in your team meetings to discuss it and get people’s thoughts.

Ethics 113

Ethics Policies Healthcare Journalism 113

Shift Communications

JULY 5, 2016

A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter. Vice President, Marketing Technology. The post Public relations struggling with the content avalanche appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Publicity 110

Publicity eBook Analysis Google 110

ISEBOX

JANUARY 26, 2017

Infecting your technology with ransomware is among the foulest things a hacker can do. In 2016, the average ransom demand was $679 (up from $294 in 2015). Popular Science called medical devices the biggest cyberattack threat of 2016. They do awful things to organizations across every industry, not just pharmaceutical companies.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

Shift Communications

OCTOBER 11, 2016

Thus far in 2016, PR professionals have generated 236,356 press releases. Consider what 236,356 press releases have cost companies and agencies: somewhere between $47 million and $283 million this year. SHIFT extracted a random sample of 1,052 releases from 2016 and scanned them for key content metrics. Do Press Releases Work?

SEO 60

SEO Google Social Media Agency 60