PRSay

SEPTEMBER 30, 2016

I cried not only for the victims, not only for their families, not only for my son who would have to re-live this someday when he reads about it in a history book, but also for my friends and colleagues who had the daunting task of communicating such heart-wrenching news to a variety of publics.

Community 60

Community Local Government Television 60

PRSay

SEPTEMBER 29, 2016

I cried not only for the victims, not only for their families, not only for my son who would have to re-live this someday when he reads about it in a history book, but also for my friends and colleagues who had the daunting task of communicating such heart-wrenching news to a variety of publics.

Community 60

Community Local Government Television 60

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S.

Conference 80

Conference Healthcare Marketing Crisis 80

Shift Communications

DECEMBER 15, 2016

A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them. After an aggressive media relations push, we began to pick up traction in the local market.

Print 60

Print Media Travel Wireless 60

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence.

Blogging 114

Blogging Software B2B Survey 114

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 93

Agency Trends Marketing Survey 93

Waxing UnLyrical

OCTOBER 28, 2016

On how agencies and consultants can optimize content for profitability: A3-1: Understand what content attracts audiences vs. what content CONVERTS them to buying. If no engagement from the community, numbers mean nothing #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content.

Measurement 40

Measurement Comparison Banking Print 40

Waxing UnLyrical

APRIL 22, 2016

They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Jason Falls , SVP of Elasticity, a disruptive integrated marketing agency; and. He eats a lot of Mac and Cheese.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 165

Software Marketing Leadership B2B 165

Stephen Waddington

FEBRUARY 14, 2019

Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. I’ve recently landed at Metia, the digital marketing agency as managing director. It’s a community for anyone that’s keen to learn practical communication skills to get ahead in their job.

Communications 95

Communications Community Blogging Agency 95

Deirdre Breakenridge

DECEMBER 6, 2016

As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. The questions / topics our community of students, professionals, and educators will answer and discuss the night of the 13 th include: How do I know if I’m entrepreneur ready?

Community 150

Community Twitter Corporate Groups 150

Mindful Marketing

JANUARY 14, 2016

Chobani ‘s CMO was recently quoted as saying that PR is becoming “increasingly vital” in an article by AdAge titled “ How Public Relations is Earning Its Place in 2016.” The good news for PR agencies it that there are many tools to help deliver such reports with deeper insights in less time.

Agency 50

Agency Analysis Analytics Tools 50

Waxing UnLyrical

JUNE 24, 2016

The international panel of guests included: Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen ; CEO of Pure Performance Communications, Deirdre Breakenridge ; Media Analysis Director at Universal Information Services, Austin Gaule ; and. cont) #amecsummit #measurepr. measurePR #AMECSummit #measurepr.

Measurement 42

Measurement Analysis Banking Internal 42

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Waxing UnLyrical

JUNE 3, 2016

I’ll be tweeting live from the AMEC International Summit on Measurement in London with special guests: Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen ; CEO of Pure Performance Communications, Deirdre Breakenridge ; Media Analysis Director at Universal Information Services, Austin Gaule ; and.

Media Relations 40

Media Relations Measurement Media Analysis 40

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. No agencies please.

Agency 48

Agency Crisis Management Fashion Social Media 48

Stephen Waddington

AUGUST 9, 2017

The PRCA Census in 2016 (opens as a PDF) identified a gap of five percent between the profession and the public, with 91% of practitioners identifying as white. The gap of four or five percent is a deficit of up to 2,500 black, Asian and ethnic minority candidates (BAME) according to Office for National Statistics UK employment data for 2016.

Publicity 122

Publicity Survey Data Agency 122

Sword and the Script

APRIL 12, 2022

million in 2016. The PR community needs the competition. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. It raised a Series A round of funding for $1.1 That sounds promising.

Software 89

Software Pitching Measurement Enterprise 89

Cision

FEBRUARY 23, 2016

Jim Hawker, co-founder and owner of London-based PR agency Threepipe, says focusing on the PESO model when working with clients helps his team be effective. Gain insights from Cision’s free State of the Media 2016 Report! What do you think was the key factor in the agency winning that account?

Analytics 120

Analytics Agency Newspapers Community 120

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Beyond PR

AUGUST 31, 2016

An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. How to Use Customer Service and Community to Create Killer Content. Optimize the ROI of Your Content Agency Investment. – 1:20 p.m. – 11:50 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? Guest Post by David Klein. What can or should be measured about how the firm delivers its services? It’s not sexy.

Measurement 40

Measurement Agency Employee Insurance 40

Wadds Inc.

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). It subsequently led to the collapse of the agency (Kwan Yuk, 2017).

Publicity 72

Publicity Ethics Training Education 72

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I was attracted by FMSC’s need for a solid communication infrastructure.

Publicity 174

Publicity Leadership Corporate Agency 174

The Resolution Blog

DECEMBER 30, 2015

In January we kicked off our adventure by inviting 20 UK PR practitioners and agency leads to join us for an industry retrospective session on a boat on the Thames ! In May, we joined the #PRStack community. We are pumped to see in 2016 with you and can’t wait to continue to listen, build and make life easier. We love it.

eBook 120

eBook Measurement Community Technology 120

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

Case Study 50

Case Study Study Community Nonprofit 50

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted?

Ethics 91

Ethics Healthcare Government Energy 91

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. ” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Journalism 185

Journalism Advertising Advertising SEO 185

PRSay

MAY 26, 2020

“The general public became terrorized by media stories about the pandemic,” said Jennifer Smith, APR, Broward Health’s associate vice president of corporate communications. “In The campaign also includes TV spots and messages distributed through government-relations and community-affairs channels.

Communications 191

Communications Crisis System Healthcare 191

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

PRSay

JANUARY 28, 2020

At this year’s Grammy Awards, held in the wake of Kobe Bryant’s tragic death, Lizzo used her moment on stage to preach a message of “connectivity” and using music to “reach out,” while Leonardo DiCaprio used his Oscars moment in 2016 to make a statement about climate change months after 2015 was noted as the warmest year on record.

Case Study 176

Case Study Healthcare Film Brand 176

Solo PR Pro

AUGUST 31, 2021

She used the opportunity to step out on her own, forming Thought Bubble Communications , a boutique agency with a focus in multicultural PR. One of the key differentiating factors Meredith immediately noticed being on the agency side was the need for project and account management skills. That’s where [the name] came from.”.

Meeting 98

Meeting Real Estate Energy Agency 98

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. click image for higher resolution).

Media 106

Media SEO Analytics Analysis 106

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Stephen Waddington

JUNE 12, 2018

You’ve spent more than 10 years building a community that has consistently driven up standards in the measurement and performance of public relations. Members include public relations agencies, leading not for profits, governments, and global corporations. Eight years later that number has fallen to around 18%.

Measurement 75

Measurement Government Education Conference 75