Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. It took me an hour to find information on candidates running for judicial appointments in the 2018 election. Why is this important?

Insurance 71

Insurance Insurance Healthcare Technology 71

Communications Conversations

JUNE 8, 2017

2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Our chairman Richard Davis was instrumental in securing the bid for the 2018 Super Bowl and we are thrilled to be a part of it. I worked with the Green Bay Packers for a summer as a PR intern and had the opportunity to meet Brett. It’s so true.

Banking 113

Banking Sports Financial Corporate 113

Stephen Waddington

MAY 23, 2018

Tools were benchmarked against the GBOK framework by an international group of practitioners. The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities. There are three areas of opportunity for PR.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 190

Marketing Content Marketing Data Social Media 190

Practical Law Construction

JANUARY 11, 2021

This post is the first part of a series covering issues that frequently arise in international arbitration, each with a specific regional focus. As a whole, the construction market in the Middle East and Africa was projected to be the fastest growing construction market in the world between 2018 and 2022. billion awarded in 2019.

Construction 52

Construction Internal International Financial 52

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Clear and present AI “A renewed focus on and commitment to internal communications. Great leaders make clear and transparent communication a top priority. Finally, 2024 also brings another U.S.

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

OCTOBER 31, 2017

Is better data usage and insights part of your strategic objectives for 2018? data quality and management were the top two marketing technology challenges in 2016.”. When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

DECEMBER 10, 2019

16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight. How can they do that?

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR 20/20

DECEMBER 6, 2016

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Gartner predicts that a full 20 percent of business content will be written by machines starting in 2018. This is a startling claim.

Content Marketing 40

Content Marketing Marketing System Technology 40

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. Anyway, Nasdaq acquired Marketwired in February 2016. Hold that thought, we’ll get back to it.

Marketing 63

Marketing Pitching Corporate Tools 63

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

ImPRessions - Crenshaw Communications

DECEMBER 19, 2018

As it turned out, the Facebook ads of 2016 were a small part of a more widespread and well coordinated paid media effort. The February 2018 indictment of 13 Russian nationals and three other entities accused of defrauding the U.S. The recent report offers even more insight into the broader disinformation campaign.

Government 170

Government Facebook Instagram Television 170

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, amplified by social media algorithms and media logic, segregates online communities into isolated information bubbles—echo chambers. 2018, August 6). Organisations themselves could benefit from being vigilant against biases influencing various internal communications practices: Ignoring customer feedback.

Media 52

Media eBook Viral Construction 52

Sword and the Script

DECEMBER 15, 2020

On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse.

Marketing 169

Marketing Employee Content Marketing Training 169

HMA Public Relations

DECEMBER 29, 2017

Today I sit down with Bill D’Alessandro to make some predictions for 2018. We make some bold eCommerce predictions about: What retail companies will go bankrupt in 2018. What’s your first prediction for 2018? That was on 2016 maybe, you saw a little bit of that, and in 2017, you started seeing them actually come on.

Retail 49

Retail Facebook Real Estate Google 49