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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Get ready for more of the same in 2018. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Nor has PR embedded itself into academic community and its thought leadership and alumni networks. Here are some we’ve noticed.

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2018: The Year the Community and Conversation Influencer Model Got Real

PR News

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers.

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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Here are five ways to gain visibility within Facebook in 2018: 1. Implementation Tip!

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Decoding Facebook’s Changes: 5 Ways PR Pros Can Generate Reach & Impact in 2018

Business Wire

In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform.

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Sipping Success: A Sit-down with Vineyard Owner Rachel Martin

PR for Anyone

In 2018, Rachel co-founded Oceano, an award-winning brand within the industry, and recently spearheaded the launch of Oceano Zero, the first-ever luxury non-alcoholic wine. Rachel’s magnificent journey began with her stepfather’s collection of fine wine, which sparked a passion for crafting her own luxury selection. Find us on

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Campaign Recap: Indie Beauty Expo 2018

5W PR

With over 240 participating brands , 500+ media and influencer attendees (including media from New York Times, Good Morning America and Well + Good), 500+ beauty industry buyers and 1,500+ consumers at the event, IBE 2018 showcased the latest in indie beauty innovation to a broad audience.

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Peak Performance: Personal Triumphs and a World Record with Jenn Drummond

PR for Anyone

In 2018, she was involved in a very serious, life-threatening car accident when a semi collided with her vehicle. Prior to conquering seven of the most dangerous and difficult summits on our planet, Jenn faced her share of adversity. The near-fatal collision reinvigorated Jenn and has given her a completely new outlook on her life.

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