Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Mobile search surpassed desktop search eight years ago – in 2015.

B2B 172

B2B Leadership Marketing Software 172

Shift Communications

JANUARY 12, 2016

With this in mind, let’s examine a few of 2015’s top healthcare headlines as they’ll be a contributing factor into what happens in 2016 and beyond. The big political healthcare news of 2015 was King vs. Burwell, where the Supreme Court upheld one of the main tenets of President Obama’s healthcare law. Technology. Becca Giller.

Healthcare 60

Healthcare Pharmaceuticals Insurance Insurance 60

Waxing UnLyrical

DECEMBER 12, 2014

… and I love how technology is allowing us to practice in more dynamic and interactive ways than ever before. I’ve been getting to know my friends at AirPR this past year, and I love how they describe themselves: a technology platform to increase PR performance. What’s PR En Route to in 2015? promises to do.

Technology 88

Technology Resources Tools Data 88

Flack's Revenge

OCTOBER 27, 2021

His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc. He describes the expectations set when a company is founded (“12:00 SVT; Birth – No one really cares”) and circles the clock on to Shiny New Toy, Up and Comer, and Industry Disrupter (3 SVT) and beyond.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Flack's Revenge

OCTOBER 27, 2021

His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc. He describes the expectations set when a company is founded (“12:00 SVT; Birth – No one really cares”) and circles the clock on to Shiny New Toy, Up and Comer, and Industry Disrupter (3 SVT) and beyond.

Enterprise 156

Enterprise Big Data Technology Analysis 156

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust.

Ethics 265

Ethics Automotive Technology Conference 265

Engage PR

OCTOBER 13, 2015

With the theme of Sustainability Through Efficiency, the 2015 gathering boasted naturalist and TV presenter Chris Packham as the keynote speaker – and he delivered an utterly compelling speech. Despite his confidence, would there be a slight hint of nerves as he perhaps prepared to speak out against the careers his audience related to?

Energy 60

Energy System Local Technology 60

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Innodata, the parent company of the soon-to-be-formed Agility PR Solutions swooped in an bought the publication in bankruptcy.

SEO 142

SEO Content Marketing Marketing Software 142

Shift Communications

OCTOBER 28, 2015

The 140 character social network released its Q3 2015 earnings. The recently announced conversion lift/brand lift metrics will help companies to understand how Twitter is impacting their digital communications and marketing, and new eCommerce options will benefit B2B and B2C marketers who have products which are transactional sales.

Twitter 60

Twitter Analytics Comparison Mobile 60

Critical Mention

JUNE 13, 2018

Over the past couple of years, there’ve been some serious PR blunders, leaving companies red-faced and scrambling to rebuild their image and win back the public’s trust. When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money).

Newspapers 71

Newspapers Mobile Media Facebook 71

Shift Communications

OCTOBER 30, 2015

Further simplification is expected to roll out broadly in November 2015. The former could provide stiff competition for companies such as GaggleAMP and Dynamic Signal, especially if a large portion of your employee base is active on LinkedIn. Vice President, Marketing Technology. Christopher S.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

ImPRessions - Crenshaw Communications

MAY 7, 2020

Are you more interested in e-commerce and technology? Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. . Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge. April Berthene @ByAprilBerthene.

Retail 245

Retail Twitter Real Estate Trends 245

NewsWhip

FEBRUARY 1, 2024

Businesses are expected to at least participate in, if not lead, this conversation, with 62% of people expecting CEOs to manage changes happening in society at large, not just in their own company. Ries notes that these are more in the public eye than ever before, and that is likely to continue as more technology is introduced.

Government 88

Government Survey Technology Ethics 88

Shift Communications

APRIL 27, 2015

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. The drop in Q1 2015 is steeper than normal. When was the last time you searched for your company? Vice President, Marketing Technology. Let’s see what changed! billion people. Christopher S.

Mobile 60

Mobile Facebook YouTube Video 60

Shift Communications

JULY 31, 2015

Whenever a company runs into revenue troubles, the first option always taken is to grow more revenue as quickly as possible, which tends to change the focus of products, messaging, and service towards revenue driving. Vice President, Marketing Technology. Christopher S.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Shift Communications

FEBRUARY 5, 2016

In his prepared remarks, he said the company will be introducing conversion tracking and enhanced targeting to Sponsored Updates. Vice President, Marketing Technology. Weiner indicated in his remarks that LinkedIn will increase its focus on Sponsored Updates. Christopher S.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014.

Tools 135

Tools Software Enterprise Measurement 135

5W PR

MARCH 12, 2020

Co-Founder and CEO, Georgne Huang set out to create a community of females honestly discussing their workplace experiences, after turning to the internet looking for company-specific experiences and insights and wasn’t able to find them.

Apparel 152

Apparel Financial Community Employee 152

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money).

Mobile 52

Mobile Media Newspapers Local 52

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money).

Mobile 40

Mobile Media Newspapers Local 40

Barokas

JANUARY 29, 2019

It was inspiring to see the growth of the conference over the previous year, and the community that has formed around a common goal of inspiring, connecting and accelerating the growth of women in technology. Here are a few nuggets that stood out to me: You don’t have to be highly technical to start a technology company.

Software 97

Software Technology Engineering Conference 97

Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S.

Retail 120

Retail Travel Mobile Technology 120

Ishmael's Corner

NOVEMBER 2, 2014

Naturally, the company wants to maximize its ROI. At Chevrolet we have, um, we have also been proud of the latest and greatest, uh, technology in our truck lineup, which is the all-new 2015, uh, Chevy Colorado. Um, it combines class-winning and leading, um, you know, technology and stuff with, uh, Wi-Fi powered by OnStar.

Communications 112

Communications Sports Technology Brand 112

Sword and the Script

JULY 18, 2023

Marketing technology spend remains high. Six in 10 (60%) of businesses say they are increasing spending on marketing technology, services and personnel this year. “By the time a salesperson is in front of a customer they’ve done at least seven online research inquiries with around 90% already having a company in mind.

B2B 78

B2B Marketing Survey Study 78

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). The company currently has 47 reviews on G2 Crowd.

Industry 93

Industry Media Technology Employee 93

Deirdre Breakenridge

FEBRUARY 25, 2016

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. TIP: Check out our friends at Thuzio or any of the incredible PRTech companies playing in this space. THANK GOD.

Wireless 150

Wireless Analytics Data Trends 150

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

Part of that is something Fast Company calls the “ Theranos effect.” ” The rise and fall of the once-promising health technology startup is a warning for investors chasing the next unicorn. Time magazine named her one of the 100 Most Influential People of 2015. Theranos was valued at an impressive $9 billion.

Healthcare 120

Healthcare Chemicals Technology Policies 120

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working on its awareness. The company will put together enterprise packaging and pricing options for larger buyers.

Software 117

Software Tools Publicity System 117

Bianchi Biz Blog

SEPTEMBER 16, 2021

An ESG report is a report published by a company or organization about its environmental, social and governance impacts. CSR is typically viewed as the qualitative side of a report, as it gives context on the overarching social, environmental and economic concerns, and gives stakeholders insight into company values.

Report 70

Report Automotive Financial Government 70

Stephen Waddington

OCTOBER 22, 2019

Building a PR tool platform A report published last week called Martech: 2020 and Beyond published by BDO, WARC, and the University of Bristol, estimates that worldwide marketing technology is $121.5 Marketing, sales and finance have all been modernised by technology and software as a service.

Tools 60

Tools Enterprise Software Technology 60

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. However, the company did raise $140 million in cash, minus expenses, according to Seeking Alpha.

Media 106

Media SEO Analytics Analysis 106

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. By 2050, the company aims to be carbon neutral on balance.

Automotive 97

Automotive Study Report Transportation 97

Sword and the Script

DECEMBER 15, 2015

In 2016, a company such as Amazon , eBay or WalMart will acquire Yahoo. Jeff Bezos already owns the Washington Post and it’s no stretch to say search technology is at the center of the Amazon ecommerce business. With nearly $9 billion in projected sales in 2015, that’s a ball park price tag for Yahoo’s web business.

Content Marketing 60

Content Marketing Marketing Retail Web 60

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015.

Communications 40

Communications Marketing Technology Data 40

Communications Conversations

JANUARY 22, 2015

That too many companies are focused on gaining attention through online channels, and not nearly focused enough on providing true value to customers and giving them YOUR attention instead. SHOW NOTES – January 22, 2015. https://hbr.org/2015/01/your-digital-strategy-shouldnt-be-about-attention.

Strategy 60

Strategy Storytelling Training Trends 60

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. We Have a Marketing Technology Team For a Reason. Casey Egan. Account Executive.

Marketing 60

Marketing Technology B2C Data 60