Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The post State of Social Media Q3 2015: Facebook has 1.5

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The post State of Social Media Q3 2015: Facebook has 1.5

Facebook 60

Facebook Social Media Mobile Video 60

Deirdre Breakenridge

APRIL 13, 2015

But most PR agencies and in-house teams are standing around with their hands very firmly in their pockets. Source: 2015 DS Simon Media Influencers Report) Makes sense – the shrinking media newsrooms lack the resources to produce video. Guest Post Media Video journalism news video PR PRESSfeed research Sally Falkow trends'

Video 150

Video Trends Radio Newspapers 150

Prohibition

NOVEMBER 26, 2021

I like working in an industry that’s always coming up with new trends and is constantly evolving. As an integrated agency our projects can vary massively, one day you’ll be on set directing a brand video , the next day you’re doing a deep dive into a client’s social media channels and analysing what makes their audience tick.

Meeting 62

Meeting Social Media Agency Instagram 62

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

MAY 21, 2015

As a NYC-based agency publicist, Angie Orth once represented far-flung destinations and tourism brands, though her schedule rarely allowed for adventures outside of client projects. Want to build better relationships for your brand? Practice slow PR. Click here for a blog post that shows what slow PR entails!

Hotels 120

Hotels Tourism Travel Pinterest 120

NewsWhip

SEPTEMBER 28, 2023

To expand off of those findings, we’re back to see how the data, trends, and insights may have changed over the course of the past year. This is a testament to its popularity amongst Germans and is supported by the fact that it has stayed in the top spot since 2015. But what about other major countries?

Facebook 78

Facebook Sports Newspapers Television 78

Solo PR Pro

JANUARY 6, 2015

or you’re looking to reach new levels of success in the year ahead, checkout the most popular Solo PR Pro posts of 2014 below (and sign up for our newsletter today to help keep your business resolutions in 2015): 1. Let us know in the comments, and let’s make 2015 the best year yet! Get It In Writing! PR Updates'

eBook 40

eBook Creativity Twitter Tools 40

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. And, what trends do you see driving our industry in the next 30 years?

Publicity 174

Publicity Leadership Corporate Agency 174

Cision

MARCH 30, 2015

Twitter (@twitter) March 23, 2015. Nicole Larrauri is Managing Partner of EGC Group, one of NY’s fastest growing marketing and digital agencies. Nicole is a featured contributor to Agency Post, was named a “40 Under 40” honoree, and was listed among the “Five People to Watch in Advertising” by Newsday and LIBN.

Twitter 120

Twitter Social Media Retail Groups 120

Cision

MARCH 15, 2016

Trust the software that more corporations, trade associations, membership organizations and labor unions used to file their 2015 year-end disclosure reports with the FEC than any other vendor software: Cision (formerly Vocus) PAC compliance software. Of the top 1,000 PACs that filed with the FEC in 2015, Cision is used by 234 of them.

Software 120

Software Corporate Government Data 120

PRSay

JANUARY 28, 2020

At this year’s Grammy Awards, held in the wake of Kobe Bryant’s tragic death, Lizzo used her moment on stage to preach a message of “connectivity” and using music to “reach out,” while Leonardo DiCaprio used his Oscars moment in 2016 to make a statement about climate change months after 2015 was noted as the warmest year on record.

Case Study 178

Case Study Healthcare Film Brand 178

Cision

SEPTEMBER 15, 2016

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. Ask a question or insert your brand into a trending conversation. This free guide can help agencies and brand marketers alike prove (and improve on!) their value.

Social Media 120

Social Media Marketing Media Study 120

The Proactive Report

JUNE 30, 2015

of UK and US agency and brand professionals put this at the top of their list. Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Two recent studies show that brand engagement is the No.

Tools 100

Tools Strategy Content Marketing Measurement 100

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Sword and the Script

SEPTEMBER 20, 2016

Certainly, Chevron, with the trend in lower oil prices isn’t making more in sales than Apple, right? Sure enough, in 2015, Apple’s revenue was just short of $234 billion. By contrast, Chevon finished up 2015 with about $130 billion in sales. A small agency with experienced talent won’t break the bank.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Shift Communications

SEPTEMBER 13, 2017

According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. Shadow bank origination shares as a fraction of total originations for all mortgages in HMDA between 2007 and 2015. Amit Seru, Working Paper 23288, [link]. Mary McGuire.

Banking 79

Banking Financial Advertising Advertising 79

The Proactive Report

MAY 12, 2016

It’s no wonder then that visual content is the top marketing trend for 2016. 60% of marketers plan to invest in video this year – up 20% from 2015. That’s why so many companies are leaning on the expertise of outside visual content providers and digital agencies. VISUAL REAL ESTATE. BE ORIGINAL.

Real Estate 100

Real Estate Brand Branding Survey 100

Sword and the Script

APRIL 6, 2021

The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. Cision acquired PR Newswire in 2015 for $841 million.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. Median salaries across corporate, agency and non-profit positions break down as flows: Corporate: $132,000. Agency $88,000. Senior vice president (agency): $165,000.

Survey 118

Survey Agency Report Corporate 118

Cision

MAY 4, 2015

or its subsidiaries or affiliates (“Sponsor”), advertising or promotional agencies, or anyone else involved in the development or fulfillment of this Sweepstakes, or any members of the immediate family or household of such employees are not eligible to enter or win the Sweepstakes. How to enter: Between May 4, 2015 12.00a.m.

Employee 120

Employee Twitter Government Local 120

ISEBOX

OCTOBER 19, 2016

Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. billion on advertising in 2015, yet 65% of that went to TV advertising – rather than online, which represents 25% of total media consumption time. You know you’ve got the money: Pharma spent $5.4 What gives?

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Shift Communications

OCTOBER 21, 2014

MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The post Conquer Today’s Top B2B Content Marketing Challenges appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. The reminder? What are your biggest B2B content marketing challenges?

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Cision

OCTOBER 8, 2015

To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. Drug Enforcement Agency as a Schedule I narcotic — an illegal drug with “no currently accepted medical use and a high potential for abuse.” Research and testing in the U.S.

Company 120

Company Newspapers Transportation Measurement 120

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. Based on the conversations we’re having with existing clients and prospects, agencies will be required to embody all of these attributes and more. Derek Lyons.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Sword and the Script

MARCH 22, 2016

PR agencies’ average rate of profitability has suffered as a result. His company has previously conducted PR firm billable hour survey research for the larger agencies. There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. 4 Key Trends Facing PR Firms of the Future.

Survey 60

Survey System Trends Small Business 60

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Some public relations agencies make these claims, and they’re often true. Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. A great PR program can generate media coverage, but does it drive sales?

Education 120

Education Leadership Viral Consumer 120

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. Apple Watch set trends for wearables. The post The Top Tech PR Stories Of 2015 appeared first on Crenshaw Communications. Move over, Google!

Transportation 227

Transportation Technology Google Software 227

Stuart Bruce

MARCH 4, 2015

The World Communication Forum in Davos next week will see communications and PR experts from 24 countries and five continents gather to discuss a diverse range of topics that are shaping the global communications and public relations agenda in 2015.

Communications 60

Communications Government Public Affairs Conference 60

Sword and the Script

JULY 19, 2016

Ascend2 makes a range of studies from conversion rate optimization to marketing automation trends freely available in an online research library with registration. Since that figure was down eight percent from the previous year, the content marketing effectiveness found by the Ascend2 survey is noteworthy.

Survey 60

Survey Content Marketing Marketing B2B 60

Solo PR Pro

OCTOBER 29, 2015

On October 28 2015, we weighed in with opinions and insight on the following topics of interest: Do you introduce subcontractors to your clients? If a prospective client asks for your opinion about another agency, do you give it? Seeing any trends ? Why or why not? didn’t go well, what do you do? Chat Highlights.

Leadership 40

Leadership Community Trends Agency 40

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect.

Communications 40

Communications Marketing Technology Data 40

Shift Communications

JANUARY 13, 2016

In the below graph from Google Trends, we see the popularity of long-form content around the web, building momentum in mid-2014 and continuing on through 2015. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. What should brands do about the potential character limit increase?

Twitter 60

Twitter Advertising Advertising Facebook 60

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. In fact, some PR agencies are amplifying the “media relations is dead” message for another reason.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. In addition, iQ Media is merging with Teletrax, which a company 4C acquired in 2015. G2 Crowd provides a live and trending view of its grid with the most current data.

Industry 91

Industry Media Technology Employee 91

Sword and the Script

SEPTEMBER 25, 2018

This is down slightly, but macro trends across the economy suggest corporate revenues are up. The CMO Survey hasn’t reported growth of less than 5% since late 2015. Can your agency bring big ideas and execute on them? of company revenues. Marketers said their budgets grew 7.5% That’s also a useful mental exercise. Talk to Us !

Survey 88

Survey Marketing Exercises Study 88