article thumbnail

5 PRedictions for 2015

Onclusive

Not one to buck the trend, we’re (#obviously) going to … Continued. Industry Insights & Trends 2015 PR predictions PR PR education PR predictions PR tips PR tools public relations'

Education 392
article thumbnail

B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends? Content marketing is not a passing trend.

B2C 194
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Trends for 2015: Getting Back to Basics

Polaris

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. 2015 will be the year marketers get back to basics by focusing on these important questions: - Who is the audience? Wishful thinking?

Trends 135
article thumbnail

Talking Points Podcast: 2015 Social Media/PR Trends

Communications Conversations

In this week’s show, Kevin and I talk 2015 trends. But, they may not be the trends you probably think of when you consider the onslaught of “prediction” posts we see every time this year. How to Use Analytics to Build Your 2015 Marketing Plan”. SHOW NOTES – December 18, 2014.

Trends 104
article thumbnail

7 #PR Lessons in 2015

Deirdre Breakenridge

Can you believe it’s December and 2015 is coming to a close? Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. You can listen to the full discussion on PR trends here. I accomplished my 2015 show goals.

article thumbnail

5 social media marketing predictions for 2015 that are flat-out wrong

Communications Conversations

Yes, those 2015 trends/prediction posts are just starting to roll out. Between the all-too-tired and predictable (2015 is the year of mobile!) to the ridiculously far-fetched (augmented reality will TRANSFORM PR in 2015!), Still really think mobile will “take over” in 2015? It’s that time of year.

article thumbnail

5 Tenants of PRTech + 2015 PRTech Awards Recap

Onclusive

Last week in New York, #TeamAirPR hosted the 2015 PRTech Awards to honor the leading minds in PR, Marketing, Technology and Media. Needless to say, the brainpower gathered in one room was staggering. You can peruse a few snaps of the mind meld here.) Everyone in attendance was there to acknowledge that our industry is at […].