Deirdre Breakenridge

MAY 1, 2019

Several of the topics and questions that will be answered by Matt and Ron and the #PRStudChat community include: Q1. What’s the job outlook feel like right now for PR and communications graduates and pros? You’re in Chicago, a major agency, corporate and non-profit center. About #PRStudChat. Is PR Right for me? ” About Spin Sucks.

Publicity 202

Publicity Community Blogging Twitter 202

Offleash

NOVEMBER 1, 2023

Last year, Offleash launched a new integrated marketing arm to reflect the expanding needs of our largest clients and to partner more closely with CMOs. Our team puts companies on the map and has launched dozens of tech startups from stealth including Snowflake in 2014. We’ve been proud to help disruptors make their mark.

Skype 122

Skype LinkedIn Media Training Agency 122

Deirdre Breakenridge

AUGUST 9, 2017

Please join the #PRStudChat community on August 16, at 8:30 P.M., Brendan Smith is currently studying marketing at West Chester University – College of Business & Public Management. Brendan graduated from Saint Peter’s Preparatory high school in 2014 and plans to graduate West Chester University in 2018.

Internal 170

Internal International System Financial 170

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. Wishful thinking? I hope not.

Trends 135

Trends Marketing Pinterest Social Media 135

Presspage

JUNE 13, 2017

What is influencer marketing. Influencer marketing is using influential people to get your message across to target audiences. In this day and age, influencer marketing hasn’t changed too much. Influencer marketing and PR Why is influencer marketing important for PR professionals?

Marketing 94

Marketing Television Instagram Case Study 94

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Educate the market and modify perceptions. Public relations and marketing: Dividing the conceptual domain and operational turf. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Observations on a company of communal stakeholders. The word fringe means “the edge, the margin, the outskirts.”

Community 40

Community Print Twitter Creativity 40

Deirdre Breakenridge

JANUARY 13, 2015

This represents quite an imbalance, especially given many of the products marketed at the conference targeted women, and that women account for 89 percent of the decisions to buy consumer electronics. She has volunteered in India and South Africa, helping empower women through job skills training, in local communities. __. [1]

Conference 150

Conference Training Healthcare Policies 150

Shift Communications

DECEMBER 24, 2014

As CEO, I’d like to first thank you for being part of the SHIFT community in 2014. In 2014, we amped up our firm’s internal culture and training initiatives so that every team member is happier, healthier and more focused on your needs. Thank you for your continued support of the employee-owners of SHIFT Communications.

Communications 138

Communications Training Mobile Employee 138

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. Prediction: Mobile will take over.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Waxing UnLyrical

JANUARY 6, 2014

I hope that you all had a wonderful holiday season and are well rested, ready to take on 2014. Prepare your business for the new year with these marketing tips. Why: Randy Bowden gives you 8 steps to make this year’s marketing plan the best one yet. Top Marketing Predictions For 2014. Happy New Year!

Resources 92

Resources Web LinkedIn Google 92

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. On Tuesday, November 15, 2016, at 8:30 p.m.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Contently - Strategy

APRIL 10, 2019

In January 2014, fresh off yet another trip to North Korea, Rodman checked himself into rehab. Johansson believes marketers working with controversial products , or products with negative connotations, do themselves a disservice by ignoring what target consumers are talking about. Marketing a dangerously misunderstood product.

Company 78

Company Marketing Education Data 78

Stephen Waddington

JULY 6, 2022

In the UK the public relations market employs 99,900 people and contributes £16.7 billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Practitioners and academics operate in almost entirely separate communities.

Publicity 167

Publicity Ethics Training Education 167

Rock the Status Quo

DECEMBER 23, 2014

Thank you from the bottom of my heart for a successful year – and a warm welcome out to the hundreds of new subscribers that have recently joined our blog community! I’m so grateful for the growth, and all of the wonderful support you have all given me in 2014. THANK YOU x 100.

eBook 172

eBook Pitching How To Media 172

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. All jokes aside, Wikipedia does have a distinct influence on the business community. All jokes aside, Wikipedia does have a distinct influence on the business community.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future! That tagline has never been more relevant than it is today.

Financial 98

Financial Conference Agency Resources 98

Deirdre Breakenridge

SEPTEMBER 14, 2017

We launched in 2014 and graduated from 500 Startups Batch 13 in Mountain View, CA. I filmed a video explaining a bit more about the book idea, worked with a designer to create a book cover, and conducted research on the potential market. “Authors have used Publishizer to earn over $1 million in funds. I’d love to hear from you!

Writing 0

Writing Travel Film Creativity 0

Mindful Marketing

JUNE 19, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “Act your age”—It’s a demand that flustered parents make of tantrum-throwing teens and that embarrassed teens make of youth-seeking parents. billion to $9.7 billion in 2021.

Social Media 81

Social Media Media Fashion Instagram 81

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 92

Agency Trends Marketing Survey 92

Cision

SEPTEMBER 19, 2017

Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways to identify behaviors and differentiate messaging to best suit these personas is crucial for most PR and marketing functions. Architects. Architects” are the most pro-social group of journalists.

Social Media 247

Social Media How To Media Journalism 247

NewsWhip

FEBRUARY 19, 2020

This new position would help review Prada’s US designs before they are sold or marketed in any way. It seems that these efforts are covered in the media when things go horribly wrong or are counterproductive in the very communities they’re trying to reach. Most engaged stories covering diversity trainings in 2019. Katherine Ellis.

Training 97

Training Brand Branding Fashion 97

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

Viral 40

Viral Marketing Web Big Data 40

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Cision

JUNE 2, 2015

“Over time all marketing strategies have click through rates that drop.” “A list is the community you have the opportunity and pleasure to serve.” Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Scott Brinker. . ” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Funding is a form of validation and acquisitions signal a strategy – those things impact the market.

Study 138

Study Media Relations Media Measurement 138

Mark My Words

FEBRUARY 22, 2021

SAVVY reality star and model, half sister to the Kardashian girls, capitalised on interest in her plumped lips by starting a lipstick company in 2014. Mark says: “She connects to zeitgeist, knowing what is coming, and is close to the tech community who back her. Mark says: “You forget how big Madonna is in a market like Japan.

Brand 60

Brand Branding Report Industry 60

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. At IMEX America 2014 , I presented on Panoramic PR. Marketing 1.75 2 Target the specific areas on your profile that spotlight your career marketability. 2:00 pm - 2:40 pm.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Melissa Agnes

AUGUST 12, 2014

Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. It takes time and energy to build a community of trust. So we have three important fact(ors): Your executives will be expected to lead your organization through a crisis and communicate with key audiences in real-time.

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

wiredPRworks

APRIL 7, 2017

There’s nothing hotter in marketing than this: influencers. Get influencer marketing event tickets. At the event, attendees will get a glimpse into the ever-changing blogger / influencer industry, and learn the inside scoop on how to adapt to the changes in today’s dynamic social influencer marketing landscape. SMCChicago.

Social Media 53

Social Media Media Local Community 53

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. Here are top five takeaways from last week''s Social Media Marketing World ( #SMMW15 ) conference: 1. Marketers can''t argue with a statistic that incredible! March 27, 2015.

Social Media 48

Social Media Pinterest Marketing Media 48

Deirdre Breakenridge

OCTOBER 16, 2014

Fast forward to 2014, data fuels their stories today. There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. If journalists are learning about data journalism, then shouldn’t PR people be educated as well?

Big Data 250

Big Data Data Education Internal 250

Stephen Waddington

JUNE 22, 2020

was founded in 2014. A recent discussion in Stephen’s Marketing, media and PR Facebook community raised the issue of negative mental health implications of AI apps. The data market is simply too valuable. Awkward conversations Replika.ai There's even a subreddit where users have been sharing their experiences for years.

Meeting 93

Meeting Big Data Data Banking 93

ZudePR

MAY 22, 2015

She’s a great communications practitioner (particularly crisis management), a fellow grammar pedant, and like me, is always learning. But it’s only been since I set up my own PR firm in April 2014 that I’ve come to really value having people like Jane around. Get The Latest Digital Marketing Developments By Email.

eBook 113

eBook Crisis Management Small Business Training 113

Buzzstream

JANUARY 22, 2024

Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. One practice sits squarely in Google’s gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190