Waxing UnLyrical

JANUARY 6, 2014

I hope that you all had a wonderful holiday season and are well rested, ready to take on 2014. Prepare your business for the new year with these marketing tips. Why: Randy Bowden gives you 8 steps to make this year’s marketing plan the best one yet. Top Marketing Predictions For 2014. Happy New Year!

Resources 92

Resources Web LinkedIn Google 92

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. All jokes aside, Wikipedia does have a distinct influence on the business community. All jokes aside, Wikipedia does have a distinct influence on the business community.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 93

Agency Trends Marketing Survey 93

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Observations on a company of communal stakeholders. The word fringe means “the edge, the margin, the outskirts.”

Community 40

Community Print Twitter Creativity 40

PRSay

JULY 6, 2022

China’s car market was starting to heat up; it’s now the world’s largest by far. I threw myself into understanding mandarin and Chinese history and reveled in getting to know the community. My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific.

Communications 95

Communications Internal International Travel 95

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences.

Interviews 105

Interviews Ethics Government Internal 105

Reputation Us

NOVEMBER 3, 2019

Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. The CRO is a newly created position, but an increasingly influential addition to the corporate lexicon. Develop and implement an integrated communication policy and clear procedures to embed in your organization’s overall business strategy.

Reputation 79

Reputation Public Affairs Survey Financial 79

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

Viral 40

Viral Marketing Web Big Data 40

Solo PR Pro

AUGUST 3, 2021

Over the course of 35 years in the PR industry, Michael Ares has worked with some of the biggest agencies out there, building and expanding investor relations and corporate communication teams at the likes of Edelman and Ketchum in Dallas and FleishmanHillard in Atlanta. I’ve always been a client guy’. Listening builds trust.

Meeting 58

Meeting Agency Corporate Education 58

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

JULY 14, 2014

Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014.

SMB 77

SMB Case Study Nonprofit Social Media 77

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Engage PR

JANUARY 6, 2018

And in today’s rapidly evolving world of multi-channel communications and data analytics, businesses are having to learn fast where to put their marketing money to get the best return on investment. And with social media spend within marketing budgets expected to increase 128% to 21.4%

Social Media 60

Social Media Strategy Media Survey 60

Waxing UnLyrical

JANUARY 13, 2014

Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing. Mark Schaefer offers insight into the future of content marketing and what you need to know to be prepared for the future. Blogging goals for 2014.

Content Marketing 78

Content Marketing Resources Pitching Web 78

Deirdre Breakenridge

NOVEMBER 8, 2015

That was a real success in the college community. As a professional marketer in her full-time career, Lea-Ann ran the entire marketing effort. Meme’s used quotes snagged from the interview transcripts and key marketing messaging. This article was in the Top-Viewed article listing for almost a week!

Film 150

Film Social Media Video Writing 150

Waxing UnLyrical

NOVEMBER 17, 2014

10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Analytics 80

Analytics Google Content Marketing Small Business 80

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement.

Measurement 86

Measurement Case Study Twitter Google 86

Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. The result: PR is poorly integrated with the rest of marketing. Since I’m flying back to the U.S. Pro or con?

Measurement 72

Measurement B2B Community LinkedIn 72

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Marketing technology company 4C has acquired a stake in TV media monitoring company, iQ Media. I’ve seen this mashup among products on review sites among other vertical markets. Learn more: press release , blog post.

Industry 86

Industry Media Technology Employee 86

PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. Coming out of college I came across an opportunity as a communications intern at Tennis Canada. That’s probably our biggest thing in certainly public relations, and corporate communications as well. They are speaking on our behalf.

Sports 68

Sports Education Construction Television 68

Waxing UnLyrical

MARCH 9, 2015

Six marketing lessons for International Women’s Day. Why: In this classic case study from the WUL vault, I share how smart blogger outreach for Oxfam America’s International Women’s Day 2012 campaign saw its advocacy community grow by almost 300%. Let’s hear it for the ladies! Based in the Washington, D.C.,

Internal 40

Internal International Case Study Web 40

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision.

Technology 12

Technology Software Company Marketing 12

Waxing UnLyrical

JANUARY 20, 2015

Why PR and Marketing Must Work Together to Measure Success. Why: Historically, PR and marketing have had a hard time doing this. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. Valeria Maltoni reviews Vision Critical’s 2014 report. 5 Measurements for PR ROI.

Measurement 40

Measurement Web Analytics Content Marketing 40

Waxing UnLyrical

JANUARY 12, 2015

Why: How does one start from scratch after building a successful blog and community? Learn how to repurpose content that performed well in 2014 in this absolutely excellent post for Top Rank Marketing from James Anderson. Image: mario via Flickr, CC 2.0. How Do You Start Over After Building a Successful Blog?

Customer Service 40

Customer Service Web Community LinkedIn 40

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

Employee 77

Employee How To Internal International 77

PR Conversations

OCTOBER 28, 2014

At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. No other than WPP’s Sir Martin Sorrell—arguably the world’s most successful marketing services entrepreneur—said so, too, in the October UK edition of PR Week. By Anne Gregory, PhD, FCIPR.

Leadership 111

Leadership Publicity Government Journalism 111

Waxing UnLyrical

AUGUST 1, 2016

I’m Elise – a communications and marketing professional who found herself in DC after college and brought her husband and dog along with her. I founded ep communications in 2014 after seven years of working for trade associations and think tanks. Introduce yourself – who are you and what do you do? Who inspires you?

Course 0

Course Television LinkedIn Banking 0

Waxing UnLyrical

APRIL 27, 2015

Lukaszewski’s 12 axioms of crisis survival (2014 edition). If you are ever in the market for a crisis communications training program, you should look him up. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

How To 40

How To Crisis Hotels Crisis Communications 40

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Solo PR Pro

OCTOBER 6, 2015

According to the 2014 edition of The Conference Board Job Satisfaction survey (and for the eighth straight year), less than half of US workers (47.7%) are satisfied with their jobs. With 51% of saying they are very satisfied and 40% somewhat satisfied, it’s clear – people love this job! Majority see income trending upward.

Survey 40

Survey Report Local Data 40

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Kaylea has also interned with Sarasota Magazine in the marketing and events department.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Should PR be tied to sales?

Measurement 40

Measurement How To Analytics Customer Service 40

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

MAY 8, 2018

They’re the most concerned with public perception, social responsibility, and community relations. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. There’s an actual and measurable dollar value represented by corporate reputation.

Corporate 195

Corporate Training Reputation Media Training 195

Waxing UnLyrical

AUGUST 7, 2015

in July 2014: 61 comments. As in ‘does this bring me business, does it mean that the audience I want to reach considers me a thought leader,’ or ‘does it reach the goals I want to reach vis a vis [sic] my overall content marketing strategy?’ Does blogging still matter? Based in the Washington, D.C.,

Measurement 40

Measurement System Blogging Facebook 40