Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Funding is a form of validation and acquisitions signal a strategy – those things impact the market.

Study 140

Study Media Relations Media Measurement 140

Buzzstream

JANUARY 22, 2024

Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. One practice sits squarely in Google’s gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it.

Analysis 91

Analysis SEO Guidelines Google 91

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 95

Agency Trends Marketing Survey 95

Critical Mention

JANUARY 3, 2019

In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. Q: What are your company’s marketing initiatives for 2019?

Interviews 105

Interviews Ethics Government Internal 105

Wadds Inc.

JULY 6, 2022

In the UK the public relations market employs 99,900 people and contributes £16.7 billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Practitioners and academics operate in almost entirely separate communities.

Publicity 72

Publicity Ethics Training Education 72

Deirdre Breakenridge

NOVEMBER 8, 2015

That was a real success in the college community. As a professional marketer in her full-time career, Lea-Ann ran the entire marketing effort. Meme’s used quotes snagged from the interview transcripts and key marketing messaging. This article was in the Top-Viewed article listing for almost a week!

Film 150

Film Social Media Video Writing 150

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Cision

NOVEMBER 1, 2016

I developed the PESO model in 2014 based on the results I saw the approach earning for hundreds of clients throughout the years. I know how great it feels when someone stops you on the street to say they saw your profile in the local business journal. That said, I’d encourage you to take a hard look at your PR and marketing budget.

How To 120

How To Software Analytics Google 120

PR Conversations

JULY 30, 2014

Consent for the use of the Bernays name was given by Anne Bernays , daughter of the controversial character who is a successful novelist and writing instructor at the Nieman Foundation for Journalism at Harvard. Anne Bernays visits Edward Bernays First College of Communication Management in Croatia.

Communications 104

Communications Education Study Fashion 104

PR Conversations

OCTOBER 28, 2014

At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. No other than WPP’s Sir Martin Sorrell—arguably the world’s most successful marketing services entrepreneur—said so, too, in the October UK edition of PR Week. By Anne Gregory, PhD, FCIPR.

Leadership 111

Leadership Publicity Government Journalism 111

Communications Conversations

MAY 15, 2015

Just between July 2014 and March 2015, Facebook launched Save , Rooms and Scrapbook – three features that took aim at bookmarking sites, chat rooms and cloud-based photo archive sites. Let’s start with the obvious – Facebook isn’t going anywhere and your related marketing efforts probably aren’t going anywhere either.

Hotels 60

Hotels Facebook Web Journalism 60

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision.

Technology 12

Technology Software Company Marketing 12

Tough Sledding

JANUARY 12, 2015

Because once the wall between advertising and journalism is breached, there’s no going back. BTW, this story — first published on October 20, 2014 — appeared under yesterday’s “Latest Stories” heading. And it has me wondering why communicators have to be so sneaky.

Newspapers 28

Newspapers Journalism Local Advertising 28

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

Employee 77

Employee How To Internal International 77

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Karie Mooney, @karies_korner. Thomas Reese.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Shift Communications

JANUARY 5, 2015

When marketers think about SEO, many think about random link building, spamming webmasters, stuffing words and phrases onto a page repeatedly. One key concept for the coming year will be understanding communities of influence versus single, individual influencers. Journalism isn’t dead. Journalism just continues to evolve.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Sword and the Script

DECEMBER 8, 2015

It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market. Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. The Marketing Companion. (~30

Radio 60

Radio Content Marketing Marketing Education 60

ZudePR

JUNE 6, 2016

Just Who Are These Highly Productive World-Class Communicators? Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. Let's Hear From Those 28 Highly Productive Communicators #1: Ana Hoffman (San Francisco, US) Ana is the founder of Traffic Generation Café. People I know, admire; often both.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Doctor Spin

JANUARY 5, 2024

In marketing, the use of “marketing personas” is commonplace. As in most marketing-related things, these personas are mostly derived from demographic generalisations. In PR, it makes more sense to group personas based on pre-existing communication behaviours—related to specific issues. We can use personas in PR, too.

How To 52

How To eBook Corporate Groups 52

ZudePR

DECEMBER 30, 2016

Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. All 160 episodes since July 2014. Cialdini PH.D. 1995) £7.69.

Writing 84

Writing Google Meeting Airlines 84

PRSay

OCTOBER 12, 2020

A journalist herself, she is the only writer to have received the profession’s “Three P’s”: The Peabody Award for excellence in broadcast and digital media, the George Polk Award to honor achievement in journalism (which she has received twice) and the Pulitzer Prize. In her Oct. Do you see any certainty about COVID-19’s future?

Viral 158

Viral Interviews Travel Government 158

Mindful Marketing

JULY 28, 2015

Paul is active in the community, serving as vice chair of the River City Brass, on the boards of Fragasso Financial Advisors, The Rivers Club and the IABC Pittsburgh Chapter. We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. Can you explain StoryCrafting to us ?

Interviews 50

Interviews Communications Storytelling Marketing 50

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. Rob Six, Senior Vice President of Corporate Communications, Roll International. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Stephen Waddington

DECEMBER 5, 2018

There are examples offline and online in almost every market. Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete. Sources include individual publishers, Audit Bureau of Circulations and Newsworks , marketing body for UK new brands.

Media Relations 115

Media Relations Media Print Newspapers 115