Sword and the Script

SEPTEMBER 19, 2022

“Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.” They polled 123 respondents including people in PR, investor relations, marketing – and also security analysts and investors. Other interesting statistics: PR tech desires.

Survey 81

Survey Corporate Communications Financial 81

NewsWhip

FEBRUARY 19, 2020

Prada is now required to provide sensitivity training for their New York employees within 120 days of signing the agreement. This new position would help review Prada’s US designs before they are sold or marketed in any way. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis.

Training 97

Training Brand Branding Fashion 97

Shift Communications

FEBRUARY 14, 2018

While academic experience is invaluable, in today’s job market, it is important that it’s coupled with real work experience. As an employee, you own a certain part of a project and the quality of that deliverable is a direct reflection on the SHIFT brand. Employee relations are an essential part of your internship experience.

Internal 102

Internal International Employee Meeting 102

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Because these external award announcements have an effect on employees! 1) Earned media is sales enablement.

Study 139

Study Media Relations Media Measurement 139

Prohibition

NOVEMBER 10, 2021

Showing the players in the products is powerful influencer marketing, as it would encourage and inspire young people to purchase the products that their idols and inspirations are wearing. Dollar Shave Club also put a face to the brand as their CEO Michael Dubin acts throughout alongside employees, making the video as authentic as possible.

Video 62

Video Sports Film Employee 62

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future! That tagline has never been more relevant than it is today.

Financial 52

Financial Conference Agency Resources 52

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. However, having a wide array of PR study offers more options in the competitive job market for new graduates. Many PR students minor in related fields like marketing or advertising. More than 1.5

Nonprofit 83

Nonprofit Publicity How To Small Business 83

ISEBOX

MAY 16, 2016

She’s not alone: The FDA’s position on postmarketing reporting requirements for online communications had been somewhat murky until the issuance of a recent statement on the matter. Are you generating content through an employee or agent who is acting on behalf of your firm to promote the firm’s product? Summary of the FDA Guidance.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

JUNE 2, 2015

“Over time all marketing strategies have click through rates that drop.” “A list is the community you have the opportunity and pleasure to serve.” Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Scott Brinker. . ” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. Onclusive has raised $21.4 all 210 U.S.

Industry 86

Industry Media Technology Employee 86

Cision

NOVEMBER 1, 2016

I developed the PESO model in 2014 based on the results I saw the approach earning for hundreds of clients throughout the years. I was recently in a new business meeting ($150MM business; 500 employees) where their CRM is on the whiteboard in the conference room. That’s so sweet!

How To 120

How To Software Analytics Google 120

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Southwest Airlines employees celebrate passenger’s 104th birthday. Offer pro bono services to a non-profit organisation in your community. Ritz-Carlton. 4 Ormont Blumberg, P. Tindell, K.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Shift Communications

MARCH 27, 2015

There were 722 technology investments in MA companies from 2011-2014. (4). Now, let’s take a look at what happened from 2010-2014. Dianne Hessen, CEO of StartUp Institute, discussed how moving from 50 to 350 employees is a significant challenge locally and how it impacted the growth of her former company Communispace.

Technology 60

Technology Local Transportation Leadership 60

Reputation Us

OCTOBER 18, 2016

While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. Be sure to include members of your communication, marketing, HR and legal teams. having the same core provider). in August).

Reputation 60

Reputation Communications Financial Internal 60

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Excellent grasp of clients’ marketplaces, audiences and routes to market. Excellent written and verbal communication skills.

Agency 54

Agency Creativity Hotels Social Media 54

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision.

Technology 12

Technology Software Company Marketing 12

Solo PR Pro

OCTOBER 6, 2015

According to the 2014 edition of The Conference Board Job Satisfaction survey (and for the eighth straight year), less than half of US workers (47.7%) are satisfied with their jobs. With 51% of saying they are very satisfied and 40% somewhat satisfied, it’s clear – people love this job! Majority see income trending upward.

Survey 40

Survey Report Local Data 40

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Communications Conversations

MAY 3, 2016

Beyond her excellent work in the classroom, Brown serves in leadership roles across campus, which include being the president of the Southern Miss Association of Black Journalists and the vice president of meetings and events for PRSSA, as well as the marketing director for Southern Miss United way. Thomas Reese.

Sports 0

Sports Leadership Internal International 0

PR Job Coach

NOVEMBER 26, 2020

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. It could be a part time gig for a task that you can do in a time frame much shorter or at a cost much less than a full time employee.

Corporate 274

Corporate Leadership Advertising Advertising 274

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. As the company continues to expand internationally, Kayla’s role communicating to audiences around the world is growing right along with it. ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

Prohibition

DECEMBER 17, 2021

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. There are different ways in which crisis communication can be performed. So where do you need crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. There is little doubt Cision is the dominant player in the market today.

Marketing 63

Marketing Pitching Corporate Tools 63

Communications Conversations

MAY 3, 2017

She’s currently in a social role over at Boston Scientific, but I think the comms/marketing world has much more in store for this young woman. Let’s hear more from this PR Rock Star: You’re a senior communications specialist-social media for Boston Scientific. take action as needed.

Healthcare 114

Healthcare SMB Social Media Meeting 114

PRSay

JUNE 7, 2016

According to statistics from a 2014 American Community Survey , telecommuting makes up nearly three percent of the American work force, which was approximately 3.2 You can also build in a trial period where you’re checking in with your new employees once a week, and even hopping on a meeting to check on their progress of a project.

Meeting 60

Meeting Employee Exercises Google 60

Offleash

MAY 2, 2018

Employees who passively reap the benefits of a wonderful culture without contributing or participating are not in it for the long term, and leadership that merely observes culture from the sidelines is missing a golden opportunity. On the flip side, speak up as an employee if you aren’t digging your company mission.

Strategy 40

Strategy Policies Healthcare Leadership 40

MaccaPR

MARCH 14, 2016

At the forefront of brands taking a stand has been Minneapolis-based General Mills, whose “Gracie” Cheerios spot was a landmark for racial inclusion in marketing. What follows is the first of a two-part dive into Addicks’ lessons for brand marketers. It started with “Just Checking” followed by the extraordinary 2014 Super Bowl ad. “To

Brand 48

Brand Branding Advertising Advertising 48

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

Just Who Are These Highly Productive World-Class Communicators? Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. Let's Hear From Those 28 Highly Productive Communicators #1: Ana Hoffman (San Francisco, US) Ana is the founder of Traffic Generation Café. People I know, admire; often both.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 16, 2014

The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute.

Content Marketing 117

Content Marketing Marketing Writing Infographics 117

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. 6) Finding a content marketing niche. 6) Finding a content marketing niche.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Frederik Vincx

DECEMBER 11, 2015

All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The free anti-virus company Avast suddenly shut down Jumpshot, a company that aggregated and sold anonymized web data to marketers. I aim to publish it on the first Tuesday of every month.

Software 102

Software Analysis Data Tools 102

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. PR and communications predictions. Marketing predictions. Marketing be nimble.

Marketing 168

Marketing Employee Content Marketing Training 168