NewsWhip

OCTOBER 28, 2022

Brands love a celebrity endorsement until the wind of public opinion changes direction. Adidas could have seen the hate speech writing on the wall way back in 2013 when they first partnered with the rapper after his split with Nike. Make no mistake, Kanye may go by a different name in 2022, but we knew who he was in 2013. .

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

PRSay

MAY 14, 2021

Turk worked professionally in Chicago as a reporter for the Associated Press and in university and corporate public relations before beginning her academic career. When she retired from teaching in 2013, Turk was named a VCU professor emerita. Newhouse School of Public Communications where she began her teaching career.

Education 135

Education Journalism Leadership Interviews 135

Stephen Waddington

APRIL 10, 2021

Communications and public relations teams have moved to virtual working during COVID-19. I led a project called PRstack support by Prezly in 2013 to define a toolset for public relations. A new project aims to characterise a COVID-19 PRstack. We’d welcome comments on the tool stack and any omissions. The Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

Greenbanana PR

JANUARY 1, 2014

Before 2014 kicks into gear and accelerates away, I thought I’d take a look in the rearview mirror at 2013 and present six things that I learned last year about PR and blogging. Blogging isn’t dead As Stuart Bruce writes, blogging still matters for public relations. Education Public Relations Thinking'

Blogging 44

Blogging Education Writing Publicity 44

Shift Communications

JANUARY 12, 2017

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies. here on the SHIFT blog.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Agility PR Solutions

AUGUST 25, 2021

Then, three months later, the company announced another breach that exposed one billion accounts to hackers in 2013. In September 2016, Yahoo confirmed a 2014 data breach that affected 500 million of its customers. Almost a year later, Yahoo, yet again, announced that the data breach had affected three billion of its customers.

Communications 159

Communications Data Company Analysis 159

Wadds Inc.

OCTOBER 4, 2023

It’s the tenth anniversary of Brand Vandals written by Steve Earl and I in 2013. It tells the story of how organisations can build a reputational defence through their actions and by communicating with publics or audiences using paid, earned, shared, and owned media. The blunt language is clearly designed to shock” - Financial Times.

Brand 122

Brand Branding Reputation Financial 122

Journalistics

FEBRUARY 25, 2013

You want more publicity, don’t you? Whether it’s for yourself, your organization or the clients you represent, more publicity is a good thing. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). In Conclusion.

Media Relations 52

Media Relations Media Pitching Writing 52

Agility PR Solutions

JANUARY 7, 2020

That’s the allegation being made by the International Journal of Environmental Research and Public Health (IJERPH) after it completed an analysis of internal documents from two different Coke ad campaigns promoted in 2013 and 2016. According to the […].

Marketing 117

Marketing Analysis Journalism Internal 117

Stephen Waddington

MAY 19, 2022

The researchers created a dataset of reviews from more than 4,000 public companies between 2008 and 2016 and extracted a vocabulary of more than 11,500 words. It tracked the corporate misconduct at Wells Fargo between 2009 and 2013. An algorithm matched words to subsequent corporate violations reported in the media.

Corporate 120

Corporate Employee System Journalism 120

Stephen Waddington

JUNE 6, 2020

Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. It is the sum of organisational behaviour, communication and public opinion. Organisations focused purely on financial performance have been hit hard by the crisis.

Reputation 153

Reputation Financial Case Study Banking 153

Ishmael's Corner

APRIL 14, 2019

The Art Of Storytelling In Business Communications And Public Relations. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010.

SEO 113

SEO Industry Storytelling Google 113

Deirdre Breakenridge

DECEMBER 5, 2014

Last year (summer of 2013) when I was developing the www.castropignano.com website I noticed that people were using the hashtag #Castropignano and posting really beautiful photos on Instagram, Pinterest, Facebook and Twitter. So, I started thinking about it in September 2013 and the more I thought about the idea the more I liked it.

Engineering 413

Engineering Pinterest Social Media Radio 413

Ronn Torossian

JANUARY 26, 2015

In February 2013, cloud-storage guru and founder of the now defunct MegaUpload Kim Dotcom began dropping hints that his new venture, Mega, was destined to be much more than a successor to MegaUpload. appeared first on Ronn Torossian 5W Public Relations CEO Blog. Brand PR News Ronn Torossian BRANDING'

Skype 150

Skype Video Brand Branding 150

ImPRessions - Crenshaw Communications

MAY 7, 2020

It’s also a great platform for relationship-building for anyone in public relations or content marketing. Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. . Twitter is an invaluable resource for both PR pros as well as top media and influencers.

Retail 245

Retail Twitter Real Estate Trends 245

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. One organization that has mastered this method is the New York Public Library. However, blogging is one of the leading tools in any brand’s content marketing strategy.

Community 120

Community Mobile Blogging Publicity 120

Deirdre Breakenridge

DECEMBER 5, 2017

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. She teaches courses in public relations and advertising. Her research interests include public relations management and ethics. Marlene Neill, Ph.D., Reference: Redmond, J., and Trager, R.

Internal 208

Internal International Ethics Journalism 208

Stephen Waddington

JUNE 30, 2021

Apple’s Siri launched in 2011, Google’s Voice Search in 2012, and Amazon’s Alexa in 2013. Privacy is the biggest concern for the public, with four in ten consumers who don’t use voice assistance stating it as the main reason they have not adopted use. A third of UK consumers use voice assistants daily.

Hotels 138

Hotels Travel Privacy Engineering 138

Agility PR Solutions

OCTOBER 25, 2018

From 2013 to 2018, Asian, Latino, and black audiences have been ahead of the streaming curve. America’s multicultural audiences are on the leading edge of tech adoption. The average TV viewer spends 43 percent of time with live TV, and 35 percent with streamed content. Latinx, blacks, and Asians split their time almost evenly, with […].

Media 117

Media Analysis Brand Branding 117

Critical Mention

AUGUST 7, 2020

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. Personally, I am thrilled to see Vishal assume this new role. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Then there are the real-time marketing coups, like when Tide and Oreo took advantage of the 2013 Super Bowl blackout with witty ads; or Snickers sent its product to the Top Gear host who had been suspended for having a meltdown on set. In certain scenarios, opportunistic PR/marketing actions can provide value-added publicity for your brand.

Brand 160

Brand Branding Viral Crisis Management 160

PRSay

JANUARY 17, 2019

Dean Essner is the editorial assistant for PRSA’s publications. . There’s a lot of uncertainty as we begin 2019. While the job market is strong, with low unemployment and strong hiring numbers, the stock market is in near-constant flux; trade concerns loom in many industries, including manufacturing and technology,” says Challenger.

Study 84

Study Ethics Leadership Technology 84

Waxing UnLyrical

JANUARY 24, 2013

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. Harnessing the Power of Big Data for Public Relations is a post from: Waxing UnLyrical.

Big Data 92

Big Data Data Publicity Analytics 92

Waxing UnLyrical

MARCH 12, 2013

For the record, I don’t watch the program regularly, mostly because I find just about everything about it repulsive to me, as a public relations professional now teaching the next generation/s of PR pros.). I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations.

Ethics 78

Ethics Publicity Guidelines Government 78

PR Conversations

FEBRUARY 15, 2015

With the date of the UK general election set as 7 May 2015 – and dissolution of Parliament therefore already determined as 30 March , we’re in a period of what I’m calling ‘popping candy politics’ that prioritises publicity over policies. From a feminist perspective, pink needn’t even be an issue.

Policies 40

Policies Publicity Fashion Construction 40

Wadds Inc.

MAY 19, 2022

The researchers created a dataset of reviews from more than 4,000 public companies between 2008 and 2016 and extracted a vocabulary of more than 11,500 words. It tracked the corporate misconduct at Wells Fargo between 2009 and 2013. An algorithm matched words to subsequent corporate violations reported in the media.

Corporate 52

Corporate Employee System Journalism 52

PR Conversations

FEBRUARY 15, 2015

With the date of the UK general election set as 7 May 2015 – and dissolution of Parliament therefore already determined as 30 March , we’re in a period of what I’m calling ‘popping candy politics’ that prioritises publicity over policies. From a feminist perspective, pink needn’t even be an issue.

Policies 40

Policies Publicity Fashion Construction 40

PRSay

MARCH 8, 2021

The state of our civil public discourse in America has taken a turn for the worse in recent years. In a 2013 survey conducted by Weber Shandwick, Powell Tate and KRC Research, 70 percent of Americans said that they believe incivility has reached crisis proportion and 81 percent think that incivility is leading to violence.

Ethics 157

Ethics Policies Groups Survey 157

PRSay

OCTOBER 17, 2022

A self-proclaimed “elections geek,” she was hired by Collier County in 2013 and now serves as PR officer for Jennifer J. On Mondays, she sends “ Meet the Staff ” tweets that introduce members of the Supervisor of Elections’ office to the public. After the election, we were inundated with public-records requests.

Communications 172

Communications Video Social Media Facebook 172

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. 5 who shaped today’s PR business. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

PRSay

AUGUST 31, 2020

He was fired in June 2013 after joining a gay men’s softball league and using his expense account to take clients to lunch at restaurants that displayed rainbow flags, he said. It was clear to us that there was an awareness issue at play” in a matter of public concern. Greg Beaubien is a frequent contributor to PRSA publications.

Communications 86

Communications Media Training System Training 86

Stephen Waddington

MARCH 24, 2020

The public relations industry has lost one of its foremost thinkers and doers. Six intellectual public relations heavyweights have been a huge influence on my professional career and personal life over the past decade. She continues to push thinking and innovation in teaching in public relations. Professor Dejan Ver?i?

Public Affairs 94

Public Affairs Travel Conference Journalism 94

Deirdre Breakenridge

APRIL 9, 2018

Chuck literally wrote the book on Digital Marketing Analytics , along with his co-author, Ken Burbary back in April of 2013. Joining us as our special guest and co-host will be Chuck Hemann, Managing Director and Head of Digital Analytics at W2O Group. Now, you can check out the 2 nd edition of their book here.

Analytics 231

Analytics Marketing How To Community 231

Melissa Agnes

JULY 17, 2014

The irony is that I teach another course called Leveraging Social Media for Public Relations ! In Fall 2013, the department rebranded the existing PR/social media course, PR2.0, With Leveraging Social Media for Public Relations , “Leveraging” is a flowery form of “to use something.” with the new title.

Social Media 252

Social Media Crisis Media Viral 252

Sword and the Script

FEBRUARY 2, 2022

Buying a publication can be a faster path to developing an audience than building one organically. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. It’s long-time editor Richard Carufel , is still running the publication today. Case in point?

SEO 130

SEO Content Marketing Marketing Software 130

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. When we look at the Hispanic public relations industry, the most important component is commitment.

Automotive 245

Automotive Resources Strategy Consumer 245

The Proactive Report

OCTOBER 7, 2016

This is up from 54% in 2013. .’ The fastest growing change is the preference for getting news on a mobile device. In 2016 74% of Americans have ever access news on a mobile device. What this means for PR. Make sure that your news content is available online and is optimized for search.

Mobile 133

Mobile Media Engineering Google 133