Shift Communications

JANUARY 12, 2017

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies. here on the SHIFT blog.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Journalistics

FEBRUARY 25, 2013

You want more publicity, don’t you? Whether it’s for yourself, your organization or the clients you represent, more publicity is a good thing. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). In Conclusion.

Media Relations 52

Media Relations Media Pitching Writing 52

PRSay

OCTOBER 17, 2022

in the southwest part of the state that includes the Gulf Coast city of Naples, Trish Robertson, APR, is using every communications tool at her disposal to help restore voters’ trust. A self-proclaimed “elections geek,” she was hired by Collier County in 2013 and now serves as PR officer for Jennifer J. In Collier County, Fla.,

Communications 185

Communications Video Social Media Facebook 185

Waxing UnLyrical

FEBRUARY 4, 2013

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Adding context and community. List are subjective.

Community 79

Community Nonprofit Twitter Measurement 79

Sword and the Script

FEBRUARY 2, 2022

Buying a publication can be a faster path to developing an audience than building one organically. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. It’s long-time editor Richard Carufel , is still running the publication today. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

PRSay

MARCH 8, 2021

The state of our civil public discourse in America has taken a turn for the worse in recent years. In a 2013 survey conducted by Weber Shandwick, Powell Tate and KRC Research, 70 percent of Americans said that they believe incivility has reached crisis proportion and 81 percent think that incivility is leading to violence.

Ethics 158

Ethics Policies Groups Survey 158

Waxing UnLyrical

JANUARY 24, 2013

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. Harnessing the Power of Big Data for Public Relations is a post from: Waxing UnLyrical.

Big Data 92

Big Data Data Publicity Analytics 92

Stephen Waddington

FEBRUARY 4, 2019

Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. million in 2013 to 5.9 Chat rooms, Facebook communities, Twitter hashtags, audio comments, and surveys are all common means of engaging and quantifying listeners. million in 2018.

Measurement 90

Measurement Analytics Comparison Data 90

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. In fact, they ranked third after retail and brand sites—well above online magazines and news sites.

Media Relations 232

Media Relations Marketing Media Fashion 232

Rock the Status Quo

APRIL 23, 2015

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. Money to promote the new community. A full-time community manager to keep it humming.

Brand 100

Brand Branding Community Wikipedia 100

Waxing UnLyrical

MARCH 11, 2013

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services. Here are a few excerpts.

Handbook 81

Handbook Comparison Advertising Advertising 81

Contently - Strategy

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. ” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. . The company threw parties for winners in their communities, which accomplished two things.

Company 78

Company Marketing Education Data 78

Stephen Waddington

JULY 10, 2018

A mobile or web app called an RSS Reader enables you to subscribe to a publication via its RSS feed. Articles are served by an algorithm based factors including engagement on the platform and within a community or network, likes or favourites, comments and whether the publisher has paid to promote its content. format=rss.

Web 68

Web Google Mobile Print 68

Where the Fishermen Ain't

OCTOBER 25, 2013

This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia. There''s a preview over at the Edelman Digital site : Everyone can agree that the complexity involved in public relations and marketing has skyrocketed in the past decade. Friday5: Let’s Hack Public Relations.

Publicity 39

Publicity Wikipedia System Community 39

Mindful Marketing

JUNE 5, 2021

It reminded me of a very different campaign from 2013 that featured actor Bradley Cooper seductively spooning vanilla indulgence from the same premium ice cream company’s pints. Unfortunately Häagen-Dazs’ recent move from ‘entice and excite’ to ‘racially right’ is unlikely to sweeten its bottom-line.

Consumer 65

Consumer Retail Community Company 65

MaccaPR

NOVEMBER 24, 2014

The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. Listen folks: It''s not all about the community size and fan counts! Maccabee Public Relations. But what do these numbers mean for your organization?

Social Media 82

Social Media Media YouTube Film 82

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. Instead, they can choose news that most interest them.

Comparison 120

Comparison Television Print Social Media 120

Solo PR Pro

JULY 26, 2022

After school, Jennifer made her home in San Francisco and cultivated a successful 25-year career in PR and communications. In 2013, she opened her solo firm Nova Communications, where she consults with companies of all sizes — from startup consumer apps to billion-dollar global tech giants — on their social media and communications programs.

How To 52

How To Travel Insurance Insurance 52

Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. Now people desire to give back and give back support to the community.”

Corporate 60

Corporate Interviews Community Newspapers 60

Waxing UnLyrical

FEBRUARY 13, 2013

Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Strategy 75

Strategy Measurement Twitter LinkedIn 75

Sword and the Script

OCTOBER 4, 2022

On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets. Fortunately, there are some other publications that dug into this including Axios and TechCrunch that will bite into a deal this size. PR tech mentions. Content picks.

Technology 81

Technology Company Analytics Writing 81

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. While I don’t have access to its analytics, it would be a safe bet to say that Häagen-Dazs profited from its publicity stunt.

Creativity 96

Creativity Storytelling LinkedIn System 96

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? percent in 2013 and exceeding the numbers for both whites and Hispanics. A Connected And Engaged Community.

Television 72

Television Education Groups Community 72

Waxing UnLyrical

MAY 23, 2019

Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging. This is the start of building a real community. Of course, you will be communicating on social media. Develop a sense of community. tic toc for a special event. Reward them.

Communications 59

Communications Nonprofit Training Community 59

MaccaPR

OCTOBER 3, 2016

A communications tool that’s growing in popularity and complexity, corporate sustainability reports are more than just a public relations tool – they’re becoming mandatory in some countries, while also being demanded by stakeholders who ask for transparency from companies they choose to support.

Corporate 71

Corporate Report Survey Government 71

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. One of the issues she addresses pertains to being where your community is, and you won’t know that until you try! Until next time!

Interviews 105

Interviews Ethics Government Internal 105

Karen Freberg

NOVEMBER 18, 2017

One common theme was indeed the relevancy of the public relations field, and what we are doing to address this head on in and out of the classroom. I was truly honored and very touched Lizelle would ask me to not only see where she worked (she was in my very first social media class back in 2013 at UofL!), No pressure, right?

Social Media 40

Social Media Community Education Conference 40

PR 20/20

JUNE 25, 2019

Values-based messaging (32%) was more effective than product-focused communications (26%) in driving advocacy. Source: Neilsen , 2013). The public expectations of your company have never been greater… Every company must not only deliver financial performance, but also show how it makes a positive contribution to society.

Marketing 52

Marketing Storytelling Technology Community 52

Cision

SEPTEMBER 10, 2015

As of 2013, 3 percent of the U.S. The FCC is investing in providing access to communities that do not have broadband. They might even provide select data to the public, to be more transparent. If a flaw does make it through the processes, their communication and PR teams might have more notice.

Trends 120

Trends Mobile Web System 120

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. through the eyes of the general public. through the eyes of the general public. Simmons works for Nielsen Holdings which purchased Harris Interactive in 2013.) Do you lead a community organization? • Are you an opinion elite?

Reputation 40

Reputation Measurement How To Financial 40

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications.

Hotels 40

Hotels Conference Analytics Sports 40

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! 2013 will see us start anew! Jen Zingsheim is Vice President of Products and Services for eOutreach , driving product development plans to better meet the needs of public relations and marketing professionals.

Pinterest 79

Pinterest Measurement Analysis Community 79

Waxing UnLyrical

DECEMBER 22, 2014

Get inspired by Laura Click ‘s suggestions from 2013 that still remain relevant today. In this WUL post, I explain why PRTech is the name of the game for public relations practitioners in 2015 and beyond. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Web 73

Web Creativity Blogging LinkedIn 73

Reputation Us

OCTOBER 18, 2016

While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. Externally to the credit union industry, communities being served, media and social media outlets. Externally to respective members.

Reputation 60

Reputation Communications Financial Internal 60

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Write a guest blog post for a popular industry publication or website. Host a community cleanup event or volunteer day with employees and customers. 1 Do Things that Don’t Scale. Host a customer appreciation event with personalised gifts and special deals.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Be a ‘news junkie’ – regularly monitor key publications across all clients. Be a ‘news junkie’ – regularly monitor key publications across all clients.

Agency 48

Agency Crisis Management Fashion Social Media 48

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. There was a public outcry. Newhouse School of Public Communications.

Sports 60

Sports Internal International Enterprise 60