PR Search 2013 vs. 2014

Onclusive

Can you imagine a world without Search? Take a deep breath. Now think about all the things you search for in a day. Go on, do it. Now that you’ve thought about it, without Search… How would you know where … Continued. Industry Insights & Trends PESO PR industry PR measurement PR search PR SEO PR tips PR tools PRTech public relations

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Gearing Up For Social Slam 2013

Waxing UnLyrical

And this is what I’m pretty sure I will get at SMC Knoxville’s Social Slam 2013 , which will kick off in exactly three weeks and three days from today (April 5). I’m excited to be gearing up for Social Slam 2013. Gearing Up For Social Slam 2013 is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn Gearing Up For Social Slam 2013. Like many of my peers, speaking at industry events and conferences is a growing part of my business.

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The Moments That Made Social Slam 2013 Momentous

Waxing UnLyrical

Social Slam 2013. Social Slam 2013. Blog posts previewing or reviewing Social Slam 2013. Social Slam 2013 Recap: From the Eyes of an Organizer. Jonathan Barrick) Social Slam 2013 has concluded, and that makes me sad. However, Social Slam 2013 was awesome, and that makes me happy. A tribute to the "engine" behind Social Slam - Social Slam - April 5, 2013. The Most Important Thing that I Didn''t Hear at Social Slam 2013.

Successful Libya Build 2013 Highlights Potential For a Bright Future

Waxing UnLyrical

The recent Libya Build 2013 saw hundreds of foreign companies participating. So with Libya Build 2013 wrapped up, I decided to head off on a little desert safari. Successful Libya Build 2013 Highlights Potential For a Bright Future is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn Successful Libya Build 2013 Highlights Potential For a Bright Future. The news from Libya since my last post has not been great.

Three Random Thoughts on April 19, 2013

Waxing UnLyrical

Boston_Police) April 20, 2013. Three Random Thoughts on April 19, 2013 is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn Three Random Thoughts on April 19, 2013. Friday, April 19, was an interesting day. I was out at the Mid-Atlantic Marketing Summit (which was great), but it was also the day the week’s horrors in Boston came to a culmination … though none of us could have foreseen that. And so much else was happening everywhere.

Last Bad Pitch of 2013?

Bad Pitch Blog

WHY are we publishing a post on New Year''s Eve? Well, because we''re still getting pitched.badly. This one''s from a sales person and it makes us look forward to 2014. >>> >>> SUBJECT: Reaching out for new year story request Hello there, This is NAME from COMPANY. I hope you enjoyed a Merry Christmas and are looking forward to a Happy New Year. As you may recall, I’m a bit of a lurker and really enjoy reading your site. The insights and discussions are always interesting.

Getting an Edge; Why Your Elevator Speech is Crucial to Job Search

PR Job Coach

Landing an interview, let alone a job has never been tougher as we enter 2013. Job seekers still outnumber jobs available by four to one, not very good odds. And one of the biggest obstacles job hunters face is how to present and describe themselves in simple yet compelling language. Do you know who you are? This is what is commonly known as the 30-second elevator speech, a two to three sentence verbal description of who you are, what you do and what is your value.

Behind the Brands: Oxfam Holds Big F&B Accountable

Waxing UnLyrical

Marketing Philanthropy Public Relations Shonali Burke accountability in business behind the brands international women's day 2013 IWD 2013 oxfam americaDo you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands?

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Seven Acts of Random Courtesy After You Land

PR Job Coach

As I reflect on my years and experience as a career coach and a mentor I once again am reminded that there is an obligation to return the favor for the kindness and generosity of the network in securing a new gig. This critical fact hit me like a brick the other day as I reached out to a couple of mentees on their successful landing following their arduous job campaigns. I was woefully disappointed at their lack of response to my message on their new gigs. The silence was deadening.

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New Year Networking: How to be Dr. Jekyll and not Hyde

PR Job Coach

Networking is the oxygen of the connected economy. It is the currency of consumer collaboration. Unless you are a monk, getting through life in the 21 st century is a challenge at best if you have no network. Virtually every job today is gained through the network. If you are selling storage, soup, semiconductors, software, soap or self requires relationships and relationship building skills. Blogs are created just to highlight its importance. Books are written to amplify its necessity.

To, For, and Of Women on International Women’s Day

Waxing UnLyrical

Photo © European Union 2013 – European Parliament, via Flickr (CC ). Last month, Web.com and NAWBO released the findings of an interesting survey that looked at what matters to women business owners in 2013. As a marketer, I found this information on where they want to focus their marketing for 2013 interesting: What does this mean for people like me (and, perhaps you)? Happy International Women’s Day!

Top Ten Reasons to Connect with Someone You Do Not Know.

PR Job Coach

As Porter Gale launches her new tome Your Network is Your Net Worth , I am reminded of another aspect of networking that has both risk and opportunity. How do you handle requests to connect from people you do not know or know little? I have written previously about the Etiquette of Connecting and those rules still apply for most if not all situations. That said, conventional wisdom would have it that you simply do not connect for the precise reason that you do not know the person.

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4 Marketing Lessons from the Red Sox 2013 Season

Maine PR Maven

Effective brand building requires creating a network of raving fans who will support you and your organization in good times and bad times. This article by NMC Account Executive Greg Glynn talks about Red Sox Nation, which is a great example of a cult-like following for a brand. The book The Culting of Brands, by Douglas […]. Brands PR Branding Red Sox World Series

Five Tips Following Graduation -- A Guest Post from Nikki Yourison

PR Job Coach

The PR Job Coach is now featuring guest posts from time to time from notable people who have important things to say. This week we have a post from Nikki Yourison a soon-to-graduate public relations novice. Let us know if you have a point of view that could benefit our readers. I am Nikki Yourison, an aspiring PR professional with a passion for entertainment PR. I work with many organizations and successfully execute events, coordinate philanthropy and manage reputations.

Burnish Your Brand by Sculpting with Social

PR Job Coach

Never look a gift horse in the mouth. There has been no time in history where it has been easier or more efficient to sculpt your personal brand to highlight your passion, spotlight your skills and expose, to the world, your accomplishments. The proliferation of platforms has made it possible to deftly create or surface a specific identity that conveys who you are, your particular interests and your ultimate objective in life. Let’s take stock of the possibilities.

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Need Gifts for PR Pros? Here’s 12 of ‘Em

Waxing UnLyrical

I wasn’t able to attend in 2013, but I heard rave reviews. Traackr’s The Engagers: 2013 Edition. Since this season is all about giving (which we really should be doing all year long, but I won’t start preaching to you about that ) I thought today I would give you 12 “gift” ideas, one for each day leading up to Christmas Eve.

Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John Friedman (@JohnFriedman) May 28, 2013. measurePR — John Friedman (@JohnFriedman) May 28, 2013. gain in each #measurePR — John Friedman (@JohnFriedman) May 28, 2013. A3a: In between surveys, we’ll measure engagement (hits, time on site, feedback, customer/client feedback) but moving needle key #measurePR — John Friedman (@JohnFriedman) May 28, 2013. John Friedman (@JohnFriedman) May 28, 2013. I know.

What to do if your job sucks!

PR Job Coach

You are into the 11th month of your new job. There is no psychological lift from your work. The boss is a serious micro manager. You are not having much fun. You are at your wits end and see no relief ahead. What should you do? This scenario likely applies to more people than one might imagine. Perhaps even you. Rest assured you are not alone. The good news is that the situation is not fatal and there are ways to manage the pain. Here are some ideas. New gig.

Should You Brand Your Business Email Address?

Waxing UnLyrical

Daniel Honigman (@DanielHonigman) March 22, 2013. shonali — Deb Lee (@SohoTechTraing) March 22, 2013. Julia Angelen Zunich (@JulesZunichPR) March 22, 2013. Jordan Parker (@JordanAleah) March 22, 2013. Earlier today I saw a terrific post over at Lisa Gerber ‘s blog by Alan Lemire , on his entrepreneurial journey thus far. Just as I enjoyed Dan Cohen (part of the WUL team) sharing his experiences thus far, because there’s so much we can learn from each other.

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10 Ways to Improve Your Personal Brand

Maine PR Maven

Original post published by Dan Davenport – Aug 13, 2013 Effective career management involves managing a brand, and that brand is you and your workplace accomplishments. I saw this blog post about personal branding and asked the RiseSmart people if I could share it with you here. If it helps, think of your career as one long brand […

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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Guest Post by Alicia Lawrence. Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Image: SalFalko via Flickr, CC 2.0. Not only do you have to find the right mediums, but you also have to get on the good side of the gatekeeper.

Business Lessons Learned from Fishing

Waxing UnLyrical

Five years ago you would never have caught me near a fishing pole. But, when my husband first suggested we take up fishing a couple years ago, I figured I had nothing to lose. I was pregnant with my daughter at the time, and there wasn’t much physical activity I could do. So even though I was squeamish, an activity that involved a lot of sitting seemed like a good one to me. Today fishing is my number one hobby.

Dear Business: Get Over the Social Media Hump

Waxing UnLyrical

When we changed the WUL publishing schedule (again), I thought writing an original post once a week would be easy enough. Image: richardghawley via Flickr, CC 2.0. The truth is, it isn’t. Over the last several months – actually, couple of years – I have seen and experienced exactly what small business owners, business people, and basically any “regular” person feels when they are told they need to get with social media.

The Ugly Side of Social Media Sharing

Waxing UnLyrical

Guest post by Jenelle Conner. I am a social media advocate. It’s where I work. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved.

No More Apologies

Waxing UnLyrical

A story has been making the rounds this week, and which I finally read a couple of days ago. It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” ” Image: maHidoodi via Flickr, CC 2.0. The back story. According to her post, Ms.

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Guest post by Sean McGinnis. I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research.

10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life

Waxing UnLyrical

I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. Add to that not all of them are good (in fact, some are downright abysmal), and I really don’t want to be the person who rains on a shiny new author’s parade. So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it.

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While I Was Out: Reflections On a Social Media Hiatus

Waxing UnLyrical

Happy Friday, all! When WUL resurfaced on Monday, I told you I’d do my best to answer any questions you about about While I Was Out. You haven’t really asked me any so far – though I do appreciate the warm welcome back, and the team does too, thank you! So I figured I’d just share some of what I experienced the last several months… consider them reflections on a social media hiatus from a business point of view.

4 Free Tools to Measure Your Instagram Success

Waxing UnLyrical

For the past few months, my friend Ryan has been managing a boutique in a nearby shopping center called Apricot Lane. I know 80-90% of the stores in this area are out of my price range and, because they are so expensive, their typical customers are more likely to be women in my mom’s age group. I assumed that Apricot Lane was another boutique with clothes for women older than myself. That is… until Ryan started an Instagram for the boutique.

15 Quotes from Shakespeare for Public Relations Pros

Waxing UnLyrical

When you realized today’s date, did you think of “the Ides of March ” and secretly decide to watch your back? If you did, then like me, you’re a fan of Bill the Bard. Except you probably know him by another name: William Shakespeare. Because it’s thanks to Shakespeare’s “Julius Caesar” that that phrase – and its most popular historical reference – live on well after the actual Caesar was assassinated back in 44 B.C.E.

The Power of Listening

Waxing UnLyrical

It occurred to me recently as I was settling in for my fourth meeting of the week with a former student (not the same one four times, I hasten to add!) that somehow I’ve gotten pretty good at one of the key skills of a public relations professional…listening. Image: State Library Queensland via Flickr, CC 2.0. I suppose I’ve always been okay at this, but I used to feel the need to always interject my own opinions…even when not solicited…into the conversation.

On The Death Of Google Reader

Waxing UnLyrical

Google recently announced it is killing off several of its services, which it does from time to time. Really, that’s what any good company does; cut the dead weight. Usually these announcements include a bit of “Awww, that’s too bad” and we move on with our day. This time though, Google cut services for a tool that isn’t just “popular.” ” Google Reader is the bedrock for how many people collect information on the Internet.

18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? So here are 18 tweetable Twitter tips for newbies (check out that alliteration!). They include tips on how to get set up with , and use smartly, a social network I still love.

How the Internet and Telecommuting Saved My Life

Waxing UnLyrical

The ability to interact online, as a tangible way of pursuing an education and a career, changed my life. I know that sounds overly dramatic, but it is the honest truth. When I started my first job at 17, remote work was unheard of. Of course, at that point in my life (about to finish high school, no kids, no real responsibility other than work), spending eight-to-10 hours at work did not have a huge impact on my life.

5 Ways Social Media is Used to Mislead or Misinform

Waxing UnLyrical

I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. The time we have spent together has been great. I love the way you are able to communicate so quickly, so fluidly, so… seamlessly. And I wouldn’t trade the time we’ve had together for the world. Oh, and we’re not breaking up. I’m not ready to leave you. But I have noticed that our relationship has begun to change.

Why Public Relations Should Remember Customer Expectations

Waxing UnLyrical

Guest Post by Adam Toporek. All great customer experiences are built upon expectations. An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed. Image: Roland Tanglao via Flickr, CC 2.0. Expectations are everything in customer service, and PR professionals play an important role in creating customer expectations. Where do customer expectations come from?

Why Mediocre Writing Is All Jane Austen’s Fault

Waxing UnLyrical

We are surrounded by mediocre writing, and it’s all Jane Austen’s fault. I doubt there is no doubt. Be warned, I’m going to sound like a curmudgeon. But I am sick and tired of blog posts that begin with, “There is no doubt…” or some variation thereof. You know the ones I’m talking about.

#measurePR Recap: The Jenster is Back!

Waxing UnLyrical

I was a little rusty, as this was my first guest host of a chat in 2013. As always the full #measurePR Transcript, May 14, 2013 is available. Guest Post by Jen Zingsheim. Hello folks! I hope I managed to keep the chat at or near its normally very high standards! Here’s the write up from the #measurePR chat held on May 14: We kicked things off by discussing the new program from Klout, called Klout Experts. This evolution of Klout allows users to ask questions of experts.

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Shedding Light on Black PR

Waxing UnLyrical

Terri Johnson tipped me off to a fascinating story yesterday. It’s an exposé of China’s “black PR industry.” ” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

Eight Questions to Answer Before Accepting an Internship

PR Job Coach

Once again internships are prominent in the news. Just last week we learned from an article in the Atlantic that barely one third of the U.S. Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns.