Waxing UnLyrical

MARCH 13, 2013

And this is what I’m pretty sure I will get at SMC Knoxville’s Social Slam 2013 , which will kick off in exactly three weeks and three days from today (April 5). I’m excited to be gearing up for Social Slam 2013. Gearing Up For Social Slam 2013 is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn Gearing Up For Social Slam 2013. Like many of my peers, speaking at industry events and conferences is a growing part of my business.

Viral 80

Viral Travel Crisis Crisis Management 80

Waxing UnLyrical

APRIL 18, 2013

Social Slam 2013. Social Slam 2013. Blog posts previewing or reviewing Social Slam 2013. Social Slam 2013 Recap: From the Eyes of an Organizer. Jonathan Barrick) Social Slam 2013 has concluded, and that makes me sad. However, Social Slam 2013 was awesome, and that makes me happy. A tribute to the "engine" behind Social Slam - Social Slam - April 5, 2013. The Most Important Thing that I Didn''t Hear at Social Slam 2013.

Conference 66

Conference Hotels Meeting Engineering 66

Waxing UnLyrical

JUNE 19, 2013

The recent Libya Build 2013 saw hundreds of foreign companies participating. So with Libya Build 2013 wrapped up, I decided to head off on a little desert safari. Successful Libya Build 2013 Highlights Potential For a Bright Future is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn Successful Libya Build 2013 Highlights Potential For a Bright Future. The news from Libya since my last post has not been great.

Government 61

Government Construction LinkedIn Agency 61

Onclusive

JANUARY 28, 2015

Can you imagine a world without Search? Take a deep breath. Now think about all the things you search for in a day. Go on, do it. Now that you’ve thought about it, without Search… How would you know where … Continued. Industry Insights & Trends PESO PR industry PR measurement PR search PR SEO PR tips PR tools PRTech public relations

SEO 241

SEO Tools Measurement Industry 241

Waxing UnLyrical

APRIL 22, 2013

Boston_Police) April 20, 2013. Three Random Thoughts on April 19, 2013 is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn Three Random Thoughts on April 19, 2013. Friday, April 19, was an interesting day. I was out at the Mid-Atlantic Marketing Summit (which was great), but it was also the day the week’s horrors in Boston came to a culmination … though none of us could have foreseen that. And so much else was happening everywhere.

Community 64

Community Examples LinkedIn Google 64

Bad Pitch Blog

DECEMBER 31, 2013

WHY are we publishing a post on New Year''s Eve? Well, because we''re still getting pitched.badly. This one''s from a sales person and it makes us look forward to 2014. >>> >>> SUBJECT: Reaching out for new year story request Hello there, This is NAME from COMPANY. I hope you enjoyed a Merry Christmas and are looking forward to a Happy New Year. As you may recall, I’m a bit of a lurker and really enjoy reading your site. The insights and discussions are always interesting.

Blogging 53

Blogging Pitching Leadership Measurement 53

PR Job Coach

JANUARY 28, 2013

Landing an interview, let alone a job has never been tougher as we enter 2013. Job seekers still outnumber jobs available by four to one, not very good odds. And one of the biggest obstacles job hunters face is how to present and describe themselves in simple yet compelling language. Do you know who you are? This is what is commonly known as the 30-second elevator speech, a two to three sentence verbal description of who you are, what you do and what is your value.

Chemicals 214

Chemicals Construction Fashion Interviews 214

Waxing UnLyrical

MARCH 6, 2013

Marketing Philanthropy Public Relations Shonali Burke accountability in business behind the brands international women's day 2013 IWD 2013 oxfam americaDo you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands?

Brand 76

Brand Branding Policies Exercises 76

PR Job Coach

JUNE 27, 2013

As I reflect on my years and experience as a career coach and a mentor I once again am reminded that there is an obligation to return the favor for the kindness and generosity of the network in securing a new gig. This critical fact hit me like a brick the other day as I reached out to a couple of mentees on their successful landing following their arduous job campaigns. I was woefully disappointed at their lack of response to my message on their new gigs. The silence was deadening.

Energy 195

Energy LinkedIn Interviews Google 195

PR Job Coach

DECEMBER 18, 2013

Networking is the oxygen of the connected economy. It is the currency of consumer collaboration. Unless you are a monk, getting through life in the 21 st century is a challenge at best if you have no network. Virtually every job today is gained through the network. If you are selling storage, soup, semiconductors, software, soap or self requires relationships and relationship building skills. Blogs are created just to highlight its importance. Books are written to amplify its necessity.

Insurance 182

Insurance Insurance How To Software 182

Journalistics

FEBRUARY 25, 2013

In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore.

Media Relations 52

Media Relations Pitching Writing Analytics 52

PR Job Coach

MAY 15, 2013

As Porter Gale launches her new tome Your Network is Your Net Worth , I am reminded of another aspect of networking that has both risk and opportunity. How do you handle requests to connect from people you do not know or know little? I have written previously about the Etiquette of Connecting and those rules still apply for most if not all situations. That said, conventional wisdom would have it that you simply do not connect for the precise reason that you do not know the person.

How To 182

How To LinkedIn Groups Examples 182

Waxing UnLyrical

MARCH 8, 2013

Photo © European Union 2013 – European Parliament, via Flickr (CC ). Last month, Web.com and NAWBO released the findings of an interesting survey that looked at what matters to women business owners in 2013. As a marketer, I found this information on where they want to focus their marketing for 2013 interesting: What does this mean for people like me (and, perhaps you)? Happy International Women’s Day!

Internal 74

Internal International Case Study Insurance 74

PR Job Coach

MARCH 2, 2013

The PR Job Coach is now featuring guest posts from time to time from notable people who have important things to say. This week we have a post from Nikki Yourison a soon-to-graduate public relations novice. Let us know if you have a point of view that could benefit our readers. I am Nikki Yourison, an aspiring PR professional with a passion for entertainment PR. I work with many organizations and successfully execute events, coordinate philanthropy and manage reputations.

Construction 164

Construction Reputation Blogging Industry 164

PR Job Coach

MARCH 21, 2013

Never look a gift horse in the mouth. There has been no time in history where it has been easier or more efficient to sculpt your personal brand to highlight your passion, spotlight your skills and expose, to the world, your accomplishments. The proliferation of platforms has made it possible to deftly create or surface a specific identity that conveys who you are, your particular interests and your ultimate objective in life. Let’s take stock of the possibilities.

Brand 143

Brand Branding Pinterest Insurance 143

Waxing UnLyrical

DECEMBER 13, 2013

I wasn’t able to attend in 2013, but I heard rave reviews. Traackr’s The Engagers: 2013 Edition. Since this season is all about giving (which we really should be doing all year long, but I won’t start preaching to you about that ) I thought today I would give you 12 “gift” ideas, one for each day leading up to Christmas Eve.

Hotels 86

Hotels Privacy Conference Resources 86

PR Job Coach

JULY 24, 2013

You are into the 11th month of your new job. There is no psychological lift from your work. The boss is a serious micro manager. You are not having much fun. You are at your wits end and see no relief ahead. What should you do? This scenario likely applies to more people than one might imagine. Perhaps even you. Rest assured you are not alone. The good news is that the situation is not fatal and there are ways to manage the pain. Here are some ideas. New gig.

Real Estate 127

Real Estate Energy Conference Creativity 127

Waxing UnLyrical

MARCH 22, 2013

Daniel Honigman (@DanielHonigman) March 22, 2013. shonali — Deb Lee (@SohoTechTraing) March 22, 2013. Julia Angelen Zunich (@JulesZunichPR) March 22, 2013. Jordan Parker (@JordanAleah) March 22, 2013. Earlier today I saw a terrific post over at Lisa Gerber ‘s blog by Alan Lemire , on his entrepreneurial journey thus far. Just as I enjoyed Dan Cohen (part of the WUL team) sharing his experiences thus far, because there’s so much we can learn from each other.

Brand 85

Brand Branding LinkedIn Facebook 85

Waxing UnLyrical

JUNE 28, 2013

John Friedman (@JohnFriedman) May 28, 2013. measurePR — John Friedman (@JohnFriedman) May 28, 2013. gain in each #measurePR — John Friedman (@JohnFriedman) May 28, 2013. A3a: In between surveys, we’ll measure engagement (hits, time on site, feedback, customer/client feedback) but moving needle key #measurePR — John Friedman (@JohnFriedman) May 28, 2013. John Friedman (@JohnFriedman) May 28, 2013. I know.

Measurement 79

Measurement Viral Survey Resources 79

Agility PR Solutions

DECEMBER 14, 2020

The post PR industry sees growth decrease for the first time since 2013 appeared first on Agility PR Solutions. Not surprisingly, after seven straight years of PR industry growth, the COVID-19 virus has been a game changer.

Industry 90

Industry Survey Publicity 90

Waxing UnLyrical

APRIL 30, 2013

Guest post by Jenelle Conner. I am a social media advocate. It’s where I work. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved.

Social Media 87

Social Media Reddit Customer Service Privacy 87

Waxing UnLyrical

MAY 10, 2013

A story has been making the rounds this week, and which I finally read a couple of days ago. It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” ” Image: maHidoodi via Flickr, CC 2.0. The back story. According to her post, Ms.

Viral 87

Viral Community LinkedIn Google 87

Waxing UnLyrical

JUNE 5, 2013

Five years ago you would never have caught me near a fishing pole. But, when my husband first suggested we take up fishing a couple years ago, I figured I had nothing to lose. I was pregnant with my daughter at the time, and there wasn’t much physical activity I could do. So even though I was squeamish, an activity that involved a lot of sitting seemed like a good one to me. Today fishing is my number one hobby.

Small Business 86

Small Business LinkedIn Tools Google 86

Waxing UnLyrical

MAY 2, 2013

Guest post by Sean McGinnis. I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research.

Blogging 87

Blogging Google How To Engineering 87

Waxing UnLyrical

MARCH 26, 2013

For the past few months, my friend Ryan has been managing a boutique in a nearby shopping center called Apricot Lane. I know 80-90% of the stores in this area are out of my price range and, because they are so expensive, their typical customers are more likely to be women in my mom’s age group. I assumed that Apricot Lane was another boutique with clothes for women older than myself. That is… until Ryan started an Instagram for the boutique.

Instagram 87

Instagram Measurement Tools Small Business 87

Waxing UnLyrical

MARCH 15, 2013

When you realized today’s date, did you think of “the Ides of March ” and secretly decide to watch your back? If you did, then like me, you’re a fan of Bill the Bard. Except you probably know him by another name: William Shakespeare. Because it’s thanks to Shakespeare’s “Julius Caesar” that that phrase – and its most popular historical reference – live on well after the actual Caesar was assassinated back in 44 B.C.E.

Publicity 87

Publicity Ethics Measurement Policies 87

Waxing UnLyrical

APRIL 11, 2013

Google recently announced it is killing off several of its services, which it does from time to time. Really, that’s what any good company does; cut the dead weight. Usually these announcements include a bit of “Awww, that’s too bad” and we move on with our day. This time though, Google cut services for a tool that isn’t just “popular.” ” Google Reader is the bedrock for how many people collect information on the Internet.

Google 86

Google Groups Twitter Tools 86

Waxing UnLyrical

MARCH 18, 2013

For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? So here are 18 tweetable Twitter tips for newbies (check out that alliteration!). They include tips on how to get set up with , and use smartly, a social network I still love.

Twitter 86

Twitter How To Real Estate LinkedIn 86

Waxing UnLyrical

SEPTEMBER 13, 2013

Guest Post by Alicia Lawrence. Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Image: SalFalko via Flickr, CC 2.0. Not only do you have to find the right mediums, but you also have to get on the good side of the gatekeeper.

Strategy 81

Strategy Engineering Community LinkedIn 81

PR Job Coach

SEPTEMBER 10, 2013

Once again internships are prominent in the news. Just last week we learned from an article in the Atlantic that barely one third of the U.S. Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns.

Pinterest 113

Pinterest Ethics Exercises Case Study 113

Waxing UnLyrical

JULY 12, 2013

I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. Add to that not all of them are good (in fact, some are downright abysmal), and I really don’t want to be the person who rains on a shiny new author’s parade. So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it.

eBook 82

eBook Case Study Community Resources 82

Waxing UnLyrical

AUGUST 23, 2013

When we changed the WUL publishing schedule (again), I thought writing an original post once a week would be easy enough. Image: richardghawley via Flickr, CC 2.0. The truth is, it isn’t. Over the last several months – actually, couple of years – I have seen and experienced exactly what small business owners, business people, and basically any “regular” person feels when they are told they need to get with social media.

Social Media 80

Social Media Small Business Pinterest Media 80

Waxing UnLyrical

APRIL 4, 2013

The ability to interact online, as a tangible way of pursuing an education and a career, changed my life. I know that sounds overly dramatic, but it is the honest truth. When I started my first job at 17, remote work was unheard of. Of course, at that point in my life (about to finish high school, no kids, no real responsibility other than work), spending eight-to-10 hours at work did not have a huge impact on my life.

Banking 84

Banking Local Education LinkedIn 84

Waxing UnLyrical

MARCH 1, 2013

For a lot of us, the signature holiday in March is St. Patrick’s Day (are you getting ready to wear your green?). However, March is an important month for women all over the world for quite a different reason: it’s Women’s History Month. Women’s History Month aims to celebrate empowered women around the world and recognize their contributions to society. Now we’ve all heard of the usual suspects such as Amelia Earhart, Susan B.

Local 84

Local LinkedIn Community Google 84

Waxing UnLyrical

FEBRUARY 20, 2013

Terri Johnson tipped me off to a fascinating story yesterday. It’s an exposé of China’s “black PR industry.” ” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

Government 84

Government Web SEO Engineering 84

Waxing UnLyrical

APRIL 23, 2013

I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. The time we have spent together has been great. I love the way you are able to communicate so quickly, so fluidly, so… seamlessly. And I wouldn’t trade the time we’ve had together for the world. Oh, and we’re not breaking up. I’m not ready to leave you. But I have noticed that our relationship has begun to change.

Social Media 82

Social Media Ethics Viral Media 82

Waxing UnLyrical

FEBRUARY 6, 2013

Yesterday Mark Schaefer published a terrific post on how to pluck up the courage to blog with confidence. As I commented on the post, I recalled how I felt every one of the emotions he described (I’m too scared!, how much time will it take?, who will read it?, and then some, before I got my started on my blogging journey. And I also recalled how I might never have actually started that journey had it not been for Kami Huyse asking me to guest blog for her back in 2008.

Writing 84

Writing Conference Creativity Measurement 84

Waxing UnLyrical

JANUARY 30, 2013

Remember when someone would say “CRM” and (y)our eyes would glaze over? CRM, public relations and small business. While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about.

System 84

System Small Business Customer Service Google 84

Waxing UnLyrical

JANUARY 25, 2013

“I don’t know.” ” These might be the best three little words you can use as you build your business. And here’s what got me thinking about this: Ken Mueller’s post a couple days ago was terrific. You should go read it, if you haven’t already, but the gist of it is that when you don’t know what you don’t know, it’s far smarter to admit to what you don’t know rather than to pretend you do know what you don’t know.

Brand 84

Brand Branding LinkedIn Google 84

Waxing UnLyrical

DECEMBER 6, 2013

Happy Friday, all! When WUL resurfaced on Monday, I told you I’d do my best to answer any questions you about about While I Was Out. You haven’t really asked me any so far – though I do appreciate the warm welcome back, and the team does too, thank you! So I figured I’d just share some of what I experienced the last several months… consider them reflections on a social media hiatus from a business point of view.

Social Media 75

Social Media Community Privacy Energy 75